NAIL.social Office Hours

46 - And they're just data privileged

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This Week in Paid - Delayed Gratification

  • It's important to understand the buying behavior of your customers - impulse vs research
  • What is the path to purchase? How long does it take to buy? What frequency?
  • Setting expectations to the client, your own mental state as a media buyer
  • Not focusing on the day to day minutiae

    • This Week in Organic- So You’ve Been Audited

    • Organic audit - last month of performance
    • Meeting with client to understand their goals, capabilities
    • Most important metrics AVG Engagement rate and avg value of posts
    • What platforms have most opportunities
    • Other competitors in the space, benchmark against them. Who is doing well and why. What are the best practices in the space

      •  Data Privilege

      • Hard to take advantage of FB’s AI and optimization
      • At least one purchase a day / ideally 7 per day (50 in a week)
      • People with large adspend are “data privileged”
      • Can’t afford to do testing and try new audiences
      • Not enough money for purchase, have to back up conversion to ATC or leads

        •  Rant Wheel

        • People not wearing masks
        • No CBO Roll Out on Facebook
        • Item Substitutions from Instacart
          • ...more
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          NAIL.social Office HoursBy NAIL.social Office Hours
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