Specializing your photography business doesn’t always mean choosing a single demographic to focus on. You can narrow your focus to specific demographics and still consider yourself a specialist. The key is to identify WHO you’re targeting your business to and cater your offerings to them. For Stephanie, she has built a thriving company by doing exactly that. She isn’t saying yes to every genre of photography, she has niched her business down to very targeted demographics that speak to her brand, style and passion.

In addition, we also tackle the topic of burnout. It’s a real thing and it sucks. As a business owner, have you ever felt so submerged in your business that you’ve become lost in it? If you’ve ever felt the weight of endless tasks and can’t seem to meet all of the demands of your business– you’re not alone. We’ve been there. We’re chatting all about it– and our hope is that we can help YOU get through the process, too.