Specializing your photography business doesn’t always mean choosing a single demographic to focus on. You can narrow your focus to specific demographics and still consider yourself a specialist. The key is to identify WHO you’re targeting your business to and cater your offerings to them. For Stephanie, she has built a thriving company by doing exactly that. She isn’t saying yes to every genre of photography, she has niched her business down to very targeted demographics that speak to her brand, style and passion.

In addition, we also tackle the topic of burnout. It’s a real thing and it sucks. As a business owner, have you ever felt so submerged in your business that you’ve become lost in it? If you’ve ever felt the weight of endless tasks and can’t seem to meet all of the demands of your business– you’re not alone. We’ve been there. We’re chatting all about it– and our hope is that we can help YOU get through the process, too.

We all have a different approach to creative shoots– and we love that about each other! There simply isn’t only one way to do anything in business or with photography. Inspiration moves through all of us in unique ways, and what we do with that inspiration yields completely different results. That’s a beautiful thing! In this episode of the Certified Madness Podcast, we’re chatting all about how we approach creative shoots, why we do personal work and all the different levels of how to bring those ideas into fruition.

A reoccurring topic we’ve tackled on our podcast is what photography education will look like in 2021– so, we invited our good friend, Sean Brown, to join us for an incredible episode all about Education & Mindset. He has his finger on the pulse of senior photography education with his Mastermind Group, which makes him the perfect industry-insider on these hot topics. We cover everything from learning, growing, and evolving– and also veer into how your mindset is key to your success and why you should stay true to who you are. Trust us, friends, this episode is loaded with good stuff!

One of the hardest things to work through in business and in life is being uncomfortable. Obviously, the word "uncomfortable" says it all. However, we are firm believers that in order to get comfortable, you have to embrace beinguncomfortable. The beauty of the process is that you will grow in ways you never imagined– and more than likely, you'll learn so much about yourself, your abilities, and what you are capable of overcoming.

As always, our Certified Madness Crew is candidly and honestly talking about the challenges and changes we're dealing with in our own businesses. We're chatting about being restlessly bored and needing to shake things up, welcoming Assistants into our companies, editing woes and finally letting go of some of the control by outsourcing. Tune-in to our latest episode to hear all about how we're working through everything, no matter how uncomfortable and chaotic it might be!

Love it or loathe it, as business owners, social media is just something we all HAVE to do. In this episode of Certified Madness, we're digging into tips and ideas on how to embrace and integrate Instagram and TikTok into your business life.

In addition, we're also talking about Ambassador Programs and Model Teams– and what they look like in 2021. As we all know, Covid has thrown a wrench into EVERYTHING! We're all still learning how we can operate our businesses and lives in the time of Corona. Tune-in for some fun and exciting new ideas on how you can celebrate your teams in a very 2021 way!

We're back, serving-up our weekly dose of madness with a side of humor– and even a little business. You know us, we love nothing more than wild tangents and a good laugh. In this episode of randomness, we're chatting all about in-camera trickery (using prisms, specialty lenses and magnifying sheets), studio lighting (and the bizarre equipment that Jolene recently purchased) and surviving the long work hours that Covid has cursed us with.

In this episode of the Certified Madness Podcast, we're covering a multitude of topics ranging from Covid Fatigue to the Super Bowl and Favorite Apps and Traveling in the time of Corona... Join us for lots of laughter and candid stories of how we're getting through this strange time in the world. As Brittney would say, "We're surviving and thriving!"

We posted our last episode right around the time that Covid-19 was causing shutdowns all around the US– and the rest of the world. As we all know, that was 9 months ago. Back then, we had no idea that we would still be facing a global pandemic all these months later. In this episode, you'll meet the newest member of our Certified Madness Crew and hear all about what we've been doing through quarantine!

Blogging definitely is not a popular task among most photographers. However, the pros of doing so far outweigh the cons of opting not to. In a nutshell, blogs are absolutely perfect for sharing your work, getting personal and vulnerable, marketing your business and driving more traffic to your website. There are so many benefits and reasons why you should be blogging and in this week's episode of the Certified Madness Podcast, we're talking all about it! When this episode is over, we hope to make bloggers out of each and every single one of you!

In this episode of Certified Madness, we're having a conversation about schedules and home life during Covid-19. If you are working from home, implementing structure and creating a set schedule is absolutely vital. This will allow you to achieve a balance of work hours and necessary rest hours. Of course, it goes without saying, if you aren't working at this time, that's okay, too. You do you! Whatever it takes to survive these crazy days and get through, do that. We're also talking about how we're getting through the chaos, ways to plan for life after Coronavirus and adapting to things that are out of our control. We're all in this together!