The Pineapple Perspective

061: The Strategy Behind Scaling Costa Vida and Building the Virtual Brand “It’s Just Wings” with Wade Allen


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In this episode of The Pineapple Perspective, host Troy Hooper speaks with Wade Allen, President of Costa Vida, about his unique journey from a digital and tech background to leading a fast-casual restaurant brand. Wade shares his philosophy on hospitality, the importance of leadership over management, and how Costa Vida is scaling while maintaining a strong food culture. 

He also discusses the use of AI and technology in improving restaurant operations, from scheduling to order accuracy. The episode includes behind-the-scenes insight into the creation of “It’s Just Wings” at Brinker and ends with Wade’s vision for Costa Vida’s growth and market expansion.

Topics Discussed in the Episode:

  • Wade Allen’s transition from CIO to President of Costa Vida

  • Defining hospitality through personalization and value

  • Using AI and digital tools to improve scheduling and order accuracy

  • Building leadership culture and retaining talent in hospitality

  • The backstory behind the success of “It’s Just Wings” virtual brand

Connect with Wade Allen:

linkedin.com/in/wade-ryan-allen 

Costavida.com

https://www.instagram.com/costavida

https://www.facebook.com/CostaVidaFreshMex/

https://twitter.com/CostaVida

https://www.tiktok.com/@costavidafreshmex 

This show is sponsored by Pepper Lunch. Find a location near you!

Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions. 

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The Pineapple PerspectiveBy Troy Hooper

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