In this episode, I am joined by Karlyn Ankrom.

Karlyn is a lead strategist and social media expert who specializes in helping business owners get unstuck in their social media efforts in only on hour per week.

During our conversation, Karlyn shared her thoughts about the best way to use AI on social media, the 2 main types of calls-to-action to use on social media, and how to navigate having a balance between personal and professional on social media.

She also shared some useful tips about how to use time lapse videos in a pinch to help you to eliminate excuses, when to adopt a bot in your social media strategy, and more!

If you’ve ever wondered how to simplify your social media efforts so that you are spending your time on what will actually move the needle in your business, this episode will help you.

Enjoy the episode!

Make it easy for people to know what you do and how they can get more from you. – Karlyn Ankrom
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If you are out there trying to game the system with AI, you will overall lose. But, if you are utilizing it as a tool to get you to the next step or to get new concepts or new ideas to spark something that relates back to you, then…
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It’s not fair to compare your chapter 3 to someone else’s chapter 30 in business. That will only lead to paralysis. Keep your eyes on your own paper and just get it done.
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Time lapse videos can be your best fiend. And they eliminate excuses.
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Social media gets to be fun. And there was a time when it was fun, when we weren’t so worried about what everyone else was doing.
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Comparison will forever steal the fun of social media and it will steal your inspiration, which is the lifeblood of motivation.
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Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.”

Backed by a journalism degree, Karlyn has always been creative and loved writing. As the world transitioned from Web2 to Web3, she has seen the evolution of social media taking the place of traditional PR, with businesses utilizing it to get information to potential clients and the press without the traditional press release.

Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly social media allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week.

Karlyn has written for the Social Media Examiner, been highlighted in Business Insider, and appeared on ABC 7 news.

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