In this episode, I am joined by Vance Morris.
While working at Disney years ago, Vance learned all of the systems and processes that go into providing the best customer service on the planet. After studying how this works through his experience there, he started his own company and applied what he learned. This lead to:
his company being able to charge more than his competitors, creating higher profits with less workhis employees sticking around because they don’t have to work as hard as the employees in the other companiescreating customers that stick around for life because of the impeccable customer service providedEventually companies started coming to Vance for his help so that they could do the same for their businesses. Vance now teaches others how to WOW your customers, stand out from the competition, and build a business that attracts loyal, high-paying clients who will stick with you for the long haul.
In this conversation, Vance shared some ideas of packages that business owners can provide for their customers, as well as guarantees and bonuses that stand out in the marketplace (many which don’t cost much or anything at all).
He also shared how to create emotional engagement with your customers so that they will stick around for life.
And he even shared how to be the authority in your niche by writing a book in one weekend (this tip was pure gold).
If you are wanting to stand out in your business to be able to create price elasticity and keep your customers for life, this episode will help you.
Enjoy the episode!
When you have really good systems and really good processes, they give you freedom. – Vance Morris
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Once you create emotional connection and engagement with your customers, people aren’t leaving.
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You don’t need to invest a lot of money to create a ‘Wow!” experience for your customer. You just need to think a little bit.
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Your mission has to be bigger than your job.
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Nobody wants a mug with your logo on it. If you want to give a great gift, give them a set of Ginsu knives or a cheeseboard with THEIR initials on it. Or something that they can hang in their office that they have to walk by every…
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Quotes From This Episode
When you have really good systems and really good processes, they give you freedom.Once you create emotional connection and engagement with your customers, people aren’t leaving.You don’t need to invest a lot of money to create a ‘Wow!” experience for your customer. You just need to think a little bit.Your mission has to be bigger than your job.Nobody wants a mug with your logo on it. If you want to give a great gift, give them a set of Ginsu knives or a cheeseboard with THEIR initials on it. Or something that they can hang in their office that they have to walk by every day. Then, they will remember you for life.Here are some of the topics that were covered in this episode:
0:00 Intro1:30 Vance’s back story- some of the things he learned from working at Disney that are applicable to (and could help improve) most businesses7:00 When Vance realized that having a job was not for him and started his own carpet cleaning business7:30 How Vance learned how to make more profits by working less, while having much better employee retention than his competitors8:30 How Vance’s success & processes eventually had other businesses coming to him for consulting11:30 How we can take the systems we create in our businesses and use them to create a personal operating system14:00 How we can stand out from our competitors in a way that makes our pricing elastic (and some examples of how Vance does this using warranties & guarantees, etc.)18:00 How Vance creates reciprocity with his customers by giving them a gift before he does any work23:00 How Vance helps people with digital products and services apply these same retention strategies26:00 How Vance helps people in Network Marketing businesses stand out by becoming the authority.27:00 Vance’s secret to writing a boot in a weekend.28:00 A powerful word that will change everything if you can get it in front of your name29:00 The benefits of having a print newsletter (and why if Vance had to choose only one form of marketing for his business it would be his newsletter)32:00 Why every company should have a mission (not a mission statement).41:00 Some examples of different types of packages you can create to provide a better experience for your customer and bring in higher profits43:00 Some examples of extra touch tangible bonuses you can provide for your customers to create sticktoitiveness in your business48:00 Some different ways to work with VanceAbout Vance Morris
Vance Morris helps business owners get, serve and keep clients for life through creating experiences and response required marketing.
He is a Former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur.
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Items mentioned in this episode include:
Grab Vance’s Free Guide: 52 Ways to Wow Your Customers Without Breaking the BankVisit Vance’s WebsiteHire Vance Morris as a speaker for your next eventSubscribe to this Podcast4 Key Mindset Shifts to Help You Live in AlignmentClick Here to access my recommended all-in-one business for online entrepreneurs.
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