In this episode, I am joined by Susan Hamilton Meier. Susan teaches the importance of ’embracing the zig zag’ and she helps business owners to tell their stories and design their professional paths.
Susan is an expert in brand strategy and distinctive messaging for businesses (large businesses and individuals as well).
She believes in being your best as a strategy (rather than trying to beat out your competition), and that your unique zig zag path is a marketable feature of who you are, not a flaw.
In this episode, Susan shares the process she takes people through to uncover their story, and she shares some powerful thoughts on creating a brand (and evolving as a brand) as well.
If you’ve ever wondered how to entwine all of the experiences you’ve had in your career path and your life into a powerful story to represent your current business, this episode will help you.
Being willing to be creative is the most essential component of being creative. - Susan Hamilton Meier
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Your way of doing something is going to be different by virtue of it being yours.
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Be human. It's your humanity that people connect with.
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Worry less about trying to game the system.
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Quotes From This Episode
Be human. It’s your humanity that people connect with.Being willing to be creative is the most essential component of being creative.Your way of doing something is going to be different by virtue of it being yours.Worry less about trying to game the system.Here are some of the topics that were covered in this episode:
00:00 Intro 1:54 Susan’s back story3:00 The passionate and intimate connection people have with the brands that they care about7:00 Why it’s important to not put yourself in a box and to be willing to share different sides of yourself with your audience14:30 Looking at what you’ve learned from your different experiences or career paths to determine how it shows up in the work that you do now & how it might benefit your clients17:30 What is the Zig Zag path and why is it valuable?18:40 The features and benefits of being on a Zig Zag path22:00 Crafting your story- knowing who you really are and who your audience/tribe is24:00 Knowing your values and your guiding principles that create your decisions25:00 Noticing themes in your background and looking for the ‘clear shiny thread’25:30 Determining the specific characteristics of your target audience members27:30 Charting your path- where you will go from here28:00 How are you going to share your message (videos, writing, etc)?29:00 The importance of not comparing yourself to others37:00 How often should I be redoing my branding?39:00 The importance of the space where you work42:30 The importance of being willing to be creative46:00 Being your best vs. beating out your competition49:00 Ways to work with Susan Meier52:30 Thoughts about trying to beat the algorithm vs, making friends and creating relationships57:00 Closing thoughts from SusanAbout Susan Hamilton Meier:
Susan Hamilton Meier is a personal branding expert who helps women untangle the zig-zags of their careers to find the clear shiny thread of their story and design the next steps of their professional journey.
For more than 20 years, Susan has helped Fortune 500 companies define brand strategy and create distinctive messaging. She uses these tools, along with what she’s learned on her own zig-zag career path across business, art, and parenting, to empower businesses and individuals to craft their personal brand and discover a roadmap toward a life of purpose.
An alum of Harvard Business School and the Boston Consulting Group, Susan is on a mission to empower professionals to own their stories and unlock their promise.
048: Embracing the Zig Zag Path in Your Business With Susan Hamilton Meier
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Items mentioned in this episode include:
Embrace the Zig Zag (Susan’s website)Susan Meier on Linked InSusan Meier on InstagramSusan Meier on TwitterSubmit Questions to AmySubscribe to this Podcast4 Key Mindset Shifts to Help You Live in AlignmentClick Here to learn how I’m able to live job free and earn from anywhere in the world (and how you can too!).
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