In this episode, I am joined by Mike Falkow.

Mike is an ex pro surfer turned screenwriter and marketer. He has an extensive knowledge of marketing and design, and a deep understanding of the challenges of balancing alignment with professional growth.

During our conversation, Mike shared about his time as a pro surfer and how spending so much time in the ocean and navigating the uncertainty of the playing field of surfing has carried over into his mindset in his current work as a screenwriter and marketer.

He shared some valuable insights about social media and SEO (search engine optimization), and we had an inspiring conversation about the mindset that has allowed him to be unstoppable while changing careers, and throughout his career in PR, marketing, and screenwriting.

We also talked about how his journey into marketing started out with learning design, based on a recommendation from his mother to enroll in a class that turned into a true passion.

If you’ve ever wondered what it takes to pivot from one career to something totally different, or if you just want some great tips about marketing, this episode will help you.

Enjoy the episode!

Mike Falkow’s most recent endeavor is taking up the helm of CEO at Meritus Media, formerly a Creative Director in Los Angeles. He is a graduate of Fine Art and Graphic Design, having studied where he grew up in Durban, South Africa.

He has a background in web development and print design for major ad agencies and has worked on campaigns for large format beer billboards, catalogues for sports companies, movie posters, magazines and other publications, and much more.

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