If you have ever opened a trade magazine, you might have thought, 'I can do that.' But you aren't sure where to start.  And that's exactly what we're going to discuss today.  Reputation Ink's Michelle Calcote King is here and we're talking about the content sweet spot, knowledge extraction, and editorial calendars. 

 Consider taking notes on how to work through those steps if you have been thinking about getting published either for your own brand or for your firm.  We have never discussed this topic before, so let's begin.

 Here are some highlights:

• Michelle’s career path: 1:57
• What is media relations: 3:58
• What should you do to get into publications: 7:30 
• Pitching to the Media: 11:39
• What works for trade publications: 12:34
• Getting consistent results: 13:03
• Steps before writing: 13:44
• Formulate your media plan: 15:21
• In-house journalism: 20:02
• Modern marketing: 22:58
• #1 piece of advice for a new AEC marketer: 24:50

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