In this episode of The Potential Project, we explore why personal excellence is the key to unlocking the life of your dreams. I share my journey of building Arete Athletics, how my ambitions evolved, and why striving for constant growth is the true source of fulfillment. Discover how focusing on daily improvement in your health, career, relationships, and contributions can keep you motivated, even when life doesn't go as planned. If you're chasing a big goal, this episode will inspire you to prioritize excellence over perfection.