Everything of value is built on trust. You’ll pay more for the trusted brand, follow the trusted leader, and buy from the trusted salesperson. Trust is the single uniqueness of the greatest leaders, organizations, and brands of all time. In this episode, Tricia and LZ are joined by David Horsager, CEO of Trust Edge Leadership Institute and the best-selling author of The Trust Edge. He’s here to discuss his 8 pillars of trust and how you can practically become more trustworthy as a leader.

Welcome to episode 64 of One Next Step.

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