In this episode of Founders Playbook, host Nelson sits down with Chris Gray, one of Australia’s OG property investors, to unpack the mindset, strategy, and unconventional thinking that helped him scale fast. From leveraging debt to rentvesting, Chris shares the real tactics behind his eight-figure portfolio and why freedom, not flashy assets, is the ultimate goal.

If you’re serious about building wealth through property, this episode is a masterclass in doing it smarter, not harder.

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https://www.instagram.com/chrisgrayempire?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

https://www.linkedin.com/in/investmentpropertyexpert/?originalSubdomain=au

Timestamps:

00:00:00 - Introduction 

00:03:52 - Defining Real Freedom and Lifestyle Priorities 

00:05:46 - Renting Luxury vs Owning It 

00:09:37 - The Mindset That Drives Portfolio Growth 

00:12:31 - A Simple Exercise to Calculate Financial Freedom

00:16:27 - What Early Retirement Looked Like in Practice 

00:19:24 - Starting a Business to Support the Portfolio 

00:23:09 - The Strategy: Buy Assets, Borrow Against Them

00:33:10 - The Psychology Behind Wealth and Status 

00:35:45 - How to Think Like a Contrarian Investor 

00:42:30 - How to Use Excel to Map Your Financial Freedom 

00:45:05 - The Role of Financial Planners and Mentors 

00:54:45 - How to Use Debt Strategically 

00:57:30 - The Difference Between Good Debt and Bad Debt 

01:02:40 - Private Lending and Creative Financing 

01:07:50 - The Power of Asset-Based Living 

01:15:05 - What True Wealth Looks Like 

01:17:30 - Advice for Founders on Defining “Enough” 

01:20:00 - How to Build a Portfolio That Buys Your Time 

01:23:15 - Final Thoughts on Freedom, Wealth, and Legacy