I talk a lot about my two prices, full price and free, but we haven't discussed it fully at length all in one place. Here we have the canonical two-prices episode where we compare full price and free, discuss the problem with discounts, the one exception for using discounts, why good friends pay full price, the only reason your price should ever go down, the benefits of pro-bono, how to get pro-bono clients, the reason long-term thinking and setting the bar high is the best way to make the most money, how to run effective giveaways, and why you should never, ever, cold-call clients.