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Do you feel like you're stuck in a cycle of transaction after transaction, struggling to build lasting connections in your business? Or maybe you're unsure how to identify the right opportunities to grow your company into something more aligned with your vision?

In today’s episode of My Good Woman, I sit down with Jessy Grossman, founder of Women in Influencer Marketing (WIM), who built a thriving agency from scratch by spotting untapped market opportunities. Jessy shares her journey of shifting from a transactional business model to creating a powerful, community-first organization, and the lessons she learned about listening to her audience, aligning with the right partners, and trusting her gut.

If you’re ready to stop chasing quick wins and start building a sustainable, fulfilling business that’s driven by authentic connections and smart strategies, this episode is packed with actionable insights that will help you get there.

Stay tuned as we explore the mindset shifts, strategies, and big wins that will empower you to take your business to the next level!

In this episode, you’ll learn …

• How to build a community-driven business that fuels long-term growth.
• How to trust your instincts to create a business aligned with your vision.
• How to build resilience and adapt when facing unexpected business challenges.

This episode at a glance:

[2:45] – Jessy’s journey from commercial talent representation to influencer marketing

[12:10] – The birth of Women in Influencer Marketing (WIIM) and why community matters in business

[20:15] – The differences between an influencer talent agency and a networking organization

[55:33] – Jessy’s advice to female founders: Trust your gut and expand beyond your comfort zone

Resources and Links mentioned in this episode

• Jessy Grossman 
• Women in Influencer Marketing (WIIM)
• Free Range Thinking
• Tools Mentioned: Zapier, Common Room
• Join Female Founder Society

You might also like

• The Power of Community In Tough Times 
• THE BOOST AI Strategy Framework
• 8 Strategies for Niche-Bound Businesses

More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact. 

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.