Feeling like you need to jump on every trend just to get noticed? You’re not alone—but there’s a better way. In this episode, we’ll talk about what it really takes to drive traffic to your website without burning out or chasing every shiny strategy.

You’ll discover:

✅Why consistency beats chasing trends every time

✅How to choose the right platforms based on your strengths

✅What visibility looks like for solopreneurs

✅The difference between sustainable traffic and quick wins

✅Easy steps to build trust and stay top-of-mind with your audience

✨ Ready to focus on strategies that work long-term? Grab the FREE Scrappy List Building Checklist, mentioned in the episode and start creating traffic you can count on.

Resource Mentioned:

Scrappy List Building Checklist

Show Notes:

Hey, everyone, Kerry Beck here with FamilyEbiz, where we help families start and grow their online businesses so they can gain freedom in their lives—freedom to do what they love, what they enjoy doing, and what they’re called to do.

Today, we are starting a new 3-part mini-series called “From Crickets to Clicks,” all about getting traffic. If you feel like you're just hearing crickets every time you post something or send an email, this is for you. We’re going to talk about how to drive more traffic without chasing shiny objects.

Let’s be honest, I’ve been there too. And so have my mastermind friends—they're always chasing the next trend. But today, we’re going to stop that. We’re going to focus on real, sustainable visibility strategies that actually work.

Do you ever feel like you have to jump on every trend just to be seen? You’re constantly told what to do—try this, try that—and you end up running in circles. But what if you focused on visibility that’s actually sustainable?

We're talking about how to get more eyes on your content without burnout. Viral content might feel great, but it’s not what builds long-term growth. Consistency is what wins.

Think of the tortoise and the hare. The hare was flashy and fast—but gone quickly. The tortoise kept moving forward and won the race. That’s exactly how visibility works in business.

Viral content spikes. Consistent content sticks.

Let’s take this further—your audience doesn’t need more wow, they need more reasons to trust you.

Amy Porterfield once told me she had a post go viral with over 100,000 views. But did it lead to sales? Nope. It just made her feel good. Meanwhile, I know podcasters who make $5K a month with a small, loyal audience because they’ve built trust over time.

So what’s more important: 100K views or 100 loyal customers? You already know the answer.

There are so many platforms out there. You can’t do them all, and you don’t have to. Benjamin Franklin had a “printing press strategy.” He focused on what fit his strengths—and built a reputation by staying in his lane.

That’s what we need to do, too.

Ask yourself:

• What platforms align with your skills?
• Where is your audience already hanging out?

For me, it's Facebook and Pinterest. Do I love Facebook? Not really. But my homeschool audience is there, so I show up there. Over time, my Facebook traffic to my site went from about 50 people a month to over 500.

Pick your platforms. Stay consistent. Don’t dilute your energy trying to be everywhere.

You don’t need to go viral to have a successful launch. You can build trust by:

• Emailing your list consistently
• Showing up on one or two platforms
• Speaking at a few events per year

It’s not about being famous—it’s about being consistent and trustworthy to the right people. That’s how you build a profitable business.

Visibility is about being known, liked, and trusted by the right people.

So let’s get practical. Here are some things you can do instead of chasing shiny objects:

• Be a guest on a podcast once a month.
• Publish a weekly blog or podcast and repurpose it to Pinterest.
• If you enjoy Instagram, go live once a month and teach something valuable.
• Use SEO and Pinterest for long-term traffic—not social content that disappears in 24 hours.

These are simple, scrappy strategies that will help you grow.

If you have visibility but no trust, your audience won’t convert. You’ve got to ask yourself: do they trust you?

Here are some ways to build that trust:

• Show your face or voice consistently (video, audio, blog, or email).
• Share your real wins and lessons learned.
• Be transparent about what works and what doesn’t.
• Follow up with your email list regularly.

Remember: people don’t buy from who they see the most. They buy from who they trust the most.

You don’t need to be famous. You need to be consistent and trustworthy to the right people.

🎁 Want to take it further? Grab my free Scrappy List-Building Checklist with 7 easy ways to build traffic and grow your list. You’ll get one idea a day delivered straight to your inbox. Check the show notes for the link!

Thanks for spending time with me. I’m Kerry Beck with FamilyEbiz—see you next time!