Too many business owners try to sell to everyone — and end up reaching no one. In this episode, we’re breaking down how to identify your marketing to target audiences so you can stop guessing and start connecting with the right buyers.

You’ll discover how narrowing your focus creates clarity in your message, confidence in your sales, and consistent growth in your business. Real stories, simple strategies, and proven steps will guide you in finding the right people who are already waiting for your solution.

✅Why selling to everyone is the fastest way to stall your business

✅Why JCPenney lost billions trying to appeal to everyone (while Target doubled down and thrived)

✅The simple 2-question survey that becomes a goldmine for conversions

✅How to create a customer profile that practically writes your sales pages for you

✅Why webinars are the secret weapon for pre-qualifying your best buyers

✅My exact process for narrowing your niche without losing sales

Recommended Resources:

7-Day Webinar Action Plan

Webinar VIP Day

Show Notes:

Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale their online businesses, giving you strategies so you can be successful and find freedom in your life to do what you're called to do.

This is our second episode in the middle of a series on consistent sales. How do you make consistent sales? Last time we talked about it's not the traffic, it's your sales conversion. Hopefully, if you didn't get that, go back. Some of you do need more traffic, I understand that, but some of you need to rework your sales pages, or your events, or whatever you're using to sell your product.

Today, we're going to talk about stop guessing how to sell, or more importantly, what to sell. I want to help you find the right buyers for your product.

Not everyone is your customer. In fact, the fastest way to fail your business is to try to sell to everyone. We want... well, we don't want to lose anyone. Maybe that person will buy, maybe that person will buy, so I'm going to try to sell my product to everyone.

You see, businesses thrive when they know exactly who their buyers are. They create products, and they market those products just for that segment of the world, of the audiences out there.

Let's talk about how can we narrow our niche. It's been said, the tighter the niche, the more you get rich. The power of narrowing it down. Who is your audience?

Let's take a look back, just 15 years ago, 2010, we had two stores, retail stores. We had Target and JCPenney. In the early 2010s, JCPenney's tried to be everyone, be everything to everyone. They had generic pricing, they had a broad appeal, and you know what happened? Their sales tanked by billions.

On the other hand, Target doubled down, and they found a specific audience. I actually remember these days, because they went from just t-shirts and, like, cheap clothes, sort of, comparable to Walmart. They said, we are going to focus on women, moms, that are style-conscious, but want something that is affordable. And they doubled down on that, and their sales grew.

You see, they knew the power of finding and narrowing their niche. The broad audiences dilute your message, but specific audiences can convert. Target went all in, they brought in lines, they brought in designers, and they also made it affordable. These were people that couldn't just go get designer clothes for $500, but they could pay $35 for it. They really looked, and they knew exactly who their audience was.

This is a mindset shift. We sell to who? This little group, not everyone. People don't buy products. They buy solutions to their problems. If you don't know who your audience is, then you don't know what their problem is.

Who has the problem that you're solving? You have to know who it is so you can position your product as the solution. Instead of asking, how do I sell more? That's what most of you are like, I gotta go make another product, I gotta go make another product. Instead of, how do I sell more? Who am I really selling to?

I had to do this in my homeschool business. I have things that pretty much any homeschooler could use, but I had to really narrow down. One, I narrowed down to the Christian homeschooler market. Two, ones that were overwhelmed and wanted to add more purpose, they wanted to know their kids were going to be okay when they graduated. That's when I began my flagship product of raising leaders, not followers. It is not for everyone. It is not cheap. It's $197. I had to narrow down who that audience is and then show them the transformation.

You've got to listen to your audience. Tip number one, listen first with surveys and replies. When I launched, or before I launched, Raising Leaders, Not Followers, about 3 years ago, I did several things called validation calls. I got on Zoom with people that had done some of my Raising Leaders work before, and I asked them questions and I listened. Then I used their vocabulary when it came time to talk about the transformation. I didn't use mine. I used real, live homeschool moms out there.

Have you done any validation calls? How could you do this? You could start a two-question survey. Super simple. What's your biggest struggle right now with losing weight? With budgeting my money, with getting my kid's attitude in line. What is your biggest struggle? What would solving that mean for you? Those are just two of the questions that I asked.

If you get answers to these questions, that is a goldmine for you to be able to convert your readers, your listeners, your watchers into buyers. You want to use their language, and just let them reply to an email, or set up a quick little Google form.

There's a man named Ryan Levesque. He has the ASK method. He built a multi-million dollar business by starting with quizzes and surveys. He wanted to find out what each group's problem is, and then speak directly to their pain points. That's an advanced way, but segmenting your list.

I have moms that I can pull up that are all into, I need help with attitude. I have some that need help with character. I have some that need help homeschooling. I have some that need help planning and organizing. When I segment them or tag them in AWeber, then I can send them specific emails, specifically to their pain point. That's what Ryan Levesque did.

When you understand their pain point, your webinars and your sales pages practically write themselves. Especially on a webinar. I start out on my webinar first thing after I've said, here we are, and here's what we're gonna do. Quick win. I find whatever their pain point is, and in 5 minutes, I give them a little activity that they can do, that they can get a quick win. If you don't know that activity, then you need to start using it immediately.

Number two tip. Create a simple customer profile. I highly encourage you to know your customer inside out, but for those of you that are just starting, or maybe you're going to go a different avenue. 3 to 5 traits. Don't overcomplicate.

You want to find out who your best buyer is? Some things you might ask: what's their age? What's their family situation, their work situation? What is their biggest frustration or challenge, and what transformation do they want to see in their life, in their work, in their family, wherever?

Henry Ford, who founded the Ford Motor Company, he built the Model T. He did not build it for every family in the United States. Rich people could go buy a Cadillac, or whatever was out there, a Rolls Royce. He didn't build just a car. He built a car for the average American family. They needed something affordable and reliable, and that's what he did. He focused on one clear customer, someone that didn't have maybe as much money as the rich people, and someone that wanted something reliable, and he dominated that market.

You need a clear profile of who your audience is, and that will guide you into what products to create and what messaging you're going to use. You've got to know your customer, and if you don't know that, you need to know that before you ever create products.

Some of y'all are... I got 10 products and I'm not making any money. Pick one of them, figure out who the audience is that this product solves a problem for, what is the problem, and just go all in trying to sell that for the next 2 or 3 months.

I personally love webinars. I call them masterclasses. This is a way we can pre-qualify the buyers. Just think about it. If you go to a webinar, masterclass, whatever you want to call it. And you register, you show up, and you stay to the end. Are you interested, or just sort of, I don't know. Yeah, you're highly interested!

A live event isn't just for selling, it's for filtering your best buyers. I did some webinars in the last couple weeks, and I had people show up. I had people apologize for not being able to stay till the end, can you send me a replay? They were all into this.

Just think, I have a chance to build trust and give value for 30, 45 minutes. Then I can sell them, but I'm not just selling them. I am serving them, and I'm giving them a solution. If I listen to someone to the end, I'm probably interested, like, can you give me some more help? You're not selling, you're serving, and you're helping them.

Webinars or online events help you build trust, but also offer urgency. And you find exactly your right buyers. You get someone on live, they see who you are, they see how you teach. You can pre-qualify who your buyers are just by using a webinar.

I've got a couple exercises for you to do. Number 1, write down your top 3 buyer traits. Write it down right now. When you finish this, write that down. Then think, where are these people hanging out? How can I serve them better?

Some of y'all have told me, no one ever replies. Well, you don't give up. You keep going. When I first looked for some feedback, no one replied. Did I give up? No. I moved from email to DMs on social media. And that's where they work. Maybe get in some groups, and don't sell anything, you are doing research.

Go find where they hang out on YouTube, or Instagram, or social, or do you have some people on your email list that you can actually talk to? You need to get your three buyer traits, go find those people, and find out what their problem is, and how your product can solve your problem.

Remember, don't sell to everyone. Use surveys to listen to your people. Create a simple profile. Use webinars as a buyer filter.

If you are in my Facebook group, share your buyer profile inside the Facebook group. I would love for us to start sharing and see who you could connect with. Maybe someone else has a similar buyer profile, and you could collaborate with them. Tag me when you put that on that Facebook post as well.

Get the 7-Day Webinar Action Plan: You can go to familyebiz.com/7-day-webinar for a step-by-step plan that gives you one page with all seven days, and then some pages that you can fill out the information that you need for that day.

All-Day Webinar Training: In September, I think it's September 20th, whatever that Saturday is, I am going to be doing an all-day training on webinars. Many of you have asked me for help on webinars, or master classes, or workshops, whatever you want to call it. I'm going to show you why it works, how you use it, how to set up your webinar, different kinds of email and follow-up as well. You can go to familyebiz.com/VIP-webinar and go ahead and sign up for it.

I'd love to get to know you. I would love to help you. I would love to help you increase and be able to finish strong in 2025. Get consistent sales.

Hey, I am Kerry Beck with Family eBiz. We'll talk to you next time.

So many entrepreneurs believe traffic is the solution to their sales struggles. But the truth is, traffic isn't a problem—increasing sales conversions is. In this episode, Kerry shows how to shift your focus from chasing clicks to creating consistent sales.

You’ll discover:

✅ Why traffic isn’t the real obstacle in business growth

✅ The timeless sales lesson from Sears that still applies today

✅ How one entrepreneur made $18k with just 500 subscribers

✅ 3 proven conversion boosters that increase yeses

✅ Why live webinars are one of the best tools for trust and urgency

Ready to take action? Grab the Business Marketing Roadmap mentioned in the episode and plan your next sales success!

Mentioned Resource:

Business Marketing Roadmap

Show Notes:

Hey everyone, Kerry Beck here with FamilyEbiz, where we help families start and scale their online business to find freedom in their life to do what they've been called to do. To enjoy their family, to enjoy their friends, or whatever, serve those around them.

We are kicking off today a new series. It is all about consistent sales, and today we're going to be going through consistent sales. Do you make consistent sales? If not, hopefully over the next 5 weeks, you're going to come up with some strategies that you can implement like this.

Pretty simple. I'm going to share one of those today, because a lot of you are saying to yourself, if I just had more traffic, I'd make more sales. Well, honestly, the truth is traffic isn't the problem, maybe conversion is.

Some of you need more traffic, but some of you need to learn, when they land on your page, how do we convert them into a sale? Oftentimes, we're all good about all the freebies, but we just get freebie seekers. We're not really finding people that are buyers, because we really maybe don't know how to convert them.

So today, we are going to start with conversions.

I'm going to go all the way back to the 1800s with a company called Sears. I don't even know if some of y'all know what Sears is. I grew up… we, this is in the 60s, we got the Sears catalog before Christmas, and you could circle the things that you wanted for Christmas, and that would begin our Christmas list.

Well, Sears actually, back in the late 1800s, realized it wasn't how many people saw their catalog, it was about making it easy for the customer to say yes. Do you make it easy for your potential customer to say yes?

In fact, here's what Sears did. They started adding detailed descriptions, guarantees, payment options, things that built up trust and eventually increased their conversions. Here's a few things that they actually wrote in the catalog. "Our illustrations and descriptions enable you to order intelligently. In fact, so that you can tell what you are getting as well as if you were in our store selecting the goods from our stock."

They wanted their descriptions and their images in the… it was a paper catalog, but let's just transfer it on to online. They wanted that to make you feel as if you were standing right there in the store, looking at that product itself.

Sears didn't just send catalogs, they built trust with accurate descriptions, visual fidelity, risk-free guarantees, and consistent pricing. They offered, like even a sewing machine for 2 years. If you wanted to send it back, you could send it back. They had guarantee or warranties on the products that you bought through the catalog.

These tactics turn skeptical buyers, they're in the catalog, they're not so sure, all of a sudden they gain confidence, and they trusted Sears, showing it's not always about reaching more people, but making the experience more yes-worthy.

What's the application for you, online marketer? You don't necessarily need more people at your door, you need more people saying yes. How are you building trust, and how are you resonating with the people that land on the page? Can they see themselves in using that product and seeing the transformation?

Another illustration is current. Her name is Jan Ditchfield. She was a former fundraiser and revenue strategist. She launched her first digital course with about 557 email subscribers and a very modest social media following. She had, let's see, 1,689 Instagram followers.

Well, she had a very small audience, and in her first launch of this course, she made $18,425 in sales from 29 people enrolling in her course. No ads! That is a very small list. If you have a small list that's 500 or maybe under 1,000, you can make money.

You see, this lady, Jan, her early success paved the way to making over $145,000 in revenue and eventually having a six-figure income. This is a powerful truth about small list. It is something that I say, but also my coach and mentor, Amy Porterfield, says as well. And it's not about how many people are on your list, it's how deeply you connect to them.

Are you connecting with them? Are you just sending them offers all the time? How do people know that what you're going to offer them is going to give them the transformation they're looking for? When they see that value, they're willing to spend money on it. So I think a lot of this is your mindset shift.

Sales is not just clicks and money. Sales start with serving your audience. You've heard me say it over and over. Serve before you sail.

Now, I'm gonna tell you, I personally think the easiest way to do this is with webinars. I used a webinar just last week. It was my Racing Leaders, Not Followers. For those of you that aren't familiar with me, I have a homeschool business, so that's more of a niche-type business. It's not all about online marketing or selling to them.

But a webinar allows you to teach first, give really good value. You present with them the next step, which is your offer. And so I taught them about homeschooling with purpose and intention, and then at the end, so that was about 30, 40… that was about 45 minutes.

And then, I know some of them would want more. I can only include so much information in 45 minutes, so I offered them my Raising Leaders, Not Followers course. And within that webinar, I had two people spend $197 each on a homeschool course. I have a lot of homeschool businesses, and they don't spend money. It's all about how you set it up. It's all about how you build trust. It's all about how you serve your audience, and then you can sell them something that they see the transformation.

And so, that's what happened to me last week. It was August 15th. And, I did… I normally don't make many sales on a webinar. It's usually after that, and I've talked to them about different things. So, I want to give you a few tactical conversion boosters. Number one.

Tactic #1: Fix Your Sales Page

Your sales page. Use your sales page. If it is not making sales, you need to look, one, does this really even affect the person's problem? Does it help their problem? And then, I think it's important that you tweak it.

You made your sales page. It's not converting for a reason. I have to tell you a story. A little over a month ago, I opened our shopping cart for Homeschool Superheroes, and that first week, I was hardly… Hardly anyone was upgrading to VIP, so they were coming for the free ticket, but not the paid upgrade to VIP.

I spent about 3 or 4 hours rewriting the headline in the first little section that, more than likely, everyone's going to read through those first few sections. So I changed it. And I made sure that the reader could see themselves in whatever I was saying, so that it resonated. What I was writing on that page resonated with the reader. I also made sure I was focusing on benefits and not features.

And you know what? That weekend, I started making consistent sales for the next several weeks. Consistent sales. And I believe some of it was based on tweaking my sales page. Does your sales page convert? If you know it converts, then you can go on and increase those sales.

Tactic #2: Live Events Are Best

Now, I will tell you, tactic number two, sales pages can't answer all the objections in real time. But an event can. That can be a webinar. I love webinars. I believe live is the best. It converts better than any automated class or replay.

In fact, right now, as I am recording this, I decided that I would offer another live class tomorrow, because I believe it will sell this course. The course is only open for a few days, and so I will be offering another masterclass I.e, webinar.

There's a book called How… this is put out by Dream Life Lab, and they actually have done research saying there is superior impact of live webinars, because it naturally has a chat in it that you can go back and forth, and a Q&A, so you can immediately address any and all of the objections that people have. Compared to a pre-recorded video, you might cover some of the objections, but not necessarily everyone on that particular webinar.

So… Events drive sales, and I believe a live event is better than any type of event. Now, another, suggestion is Russell Brunson. He talks about high-converting webinars, and he says, if you want to do a good webinar, you need to find one major objection and address it early in the webinar. Just address it straight up, so that they are like, yeah, that is my problem. All right, and then you'll move into that Q&A and even dive deeper into some of their objections.

Tactic #3: Use Scarcity and Urgency Ethically

Okay, so, number one tactic, use your sales page. Number two tactic is live is best. Number three, scarcity plus urgency, doing it ethically.

So what do I mean? We need to offer scarcity and urgency. And again, events drive sales. You can have a flash sale, and it ends, and that flash sale may have discounted the price, or maybe has extra bonuses, but when it's all over, it's over.

I'm gonna go back to homeschool superheroes. When last week, on Saturday, was the last day you could get, basically, the event price of $40. On Sunday, it went up to $75. I've already had two people email me about, can I get that discounted price? All right? And so, events drive sales, and having scarcity, like, you're gonna pull links away, or urgency, you better sign up by this time.

So… Flash sales is one way that you can do it. Another way is webinars, because it just naturally… it's a live class. I always offer a fast action bonus, so anyone that bought, like for this one, anyone that bought my course during the webinar got a $10 Amazon card. And we know homeschoolers have things in that Amazon cart, and so it's an easy win. They feel like they're saving money.

I mean, you can do whatever you want, but that's my fast action bonus. All right, and a webinar provides urgency for live attendance, because you're going to get something special, maybe bonuses, and limited time replays.

Think about it this way. Back in the day, before we had this and everything else, and all the YouTube videos and Netflix. If you went to an early movie showing, like it was going to happen early before the rest of the world, you had to attend at a certain time in a certain place, and that created buzz and taking action. Webinars work the same way. They work the same way for digital products. Show up live, and here's what's going to happen.

So… Tactic one, use your sales page. Tactic two, live is best. And tactic three, use scarcity and urgency to get people to move quickly and take action.

So what I want you to do, I don't want you to just chase a bunch of clicks. Clicks don't mean that much. You want them to click and buy. You want to convert them. So I would encourage you to pick one sales page, just one. That you're going to work on for the next 4 or 5 weeks, or one webinar registration page. Tweak it today.

Tighten your message, add a benefit-focused headline, like I did for Homeschool superheroes, and clarify what is the next step. Tell them what to do. So many people don't tell their reader what to do. So you want to tweak. Pick one sales page or a webinar registration page that you are going to tweak today.

The key takeaway here is that traffic is just noise without conversion. Events, flash sales, webinars are your bridge from an interested visitor to a happy customer. And I believe a live event is the best way. You actually get to visit with the people that are actually on there.

Now, I will tell you, this is just the beginning of consistent sales. You have got to look at your conversion and find out why it's not working. Tweak that sales page, tweak that webinar registration page. And I will tell you that next week, we're going to talk about why people don't buy. And how to fix it with a power of a well-structured webinar or well-structured flash sale, why they don't buy, and how you can fix it.

Want some help looking at the overall big picture of what you're doing? Grab my Business Marketing Roadmap to help you plan out the next quarter and your next month.

If you've ever put off launching your idea because it wasn’t “ready”, this episode is for you. Kerry shares powerful encouragement and real-life examples that prove imperfect action is the secret to building momentum—and a business.

✅ Why most people fail from never starting (not from taking action)

✅ How Pat Flynn made $7,000 his first month with an ugly, basic study guide

✅ The MVP mindset that gets you launched faster than 6 months of planning

✅ Sarah Blakely's $5,000 pantyhose hack that built a billion-dollar empire

✅ Why confidence grows from action, not preparation

✅ My challenge to help you take imperfect action this week (even if it feels cringe)

Free Resource:

FamilyEbiz Blueprint: Guide to Online Business

Show Notes:

Hey, everyone, Kerry Beck here with Family Ebiz, where we help families start and scale online businesses so they can find freedom in their life to do what they're called to do.

We have been talking about confidence mindset and the value of what we offer. Today we're going to sort of wrap all of this up about launching your product because a lot of people are afraid to launch or to market their ideas. We're going to talk about something that's really important - it's called imperfect action. We'll talk about what this is through this episode.

Because what happens is a lot of us get launch paralysis or action paralysis. You keep putting off that launch because it's not ready yet.

The truth is, most people don't fail from action, they fail from never starting. So if you have not pulled the trigger and gotten your stuff out there, this episode is definitely for you. The longer you wait, the harder it gets.

This episode is going to give you permission to launch before it is ready and before you feel ready. In fact, I have launched products that aren't even created because I was like, well, why am I going to create them if people don't end up buying them? I want to make sure I had a group of people ready for that particular course or product.

There's a guy named Pat Flynn. He started Smart Passive Income after losing his architecture job. He launched a very basic study guide when he started - nothing fancy or flashy, just useful.

I've done a lot of those. If you saw some of the things I launched especially 10 years ago, they're ugly, but they have content. Well, Pat Flynn made $7,000 the first month, and now he runs a multimillion dollar business.

What is a lesson we can learn from him? Messy first offers can turn into something huge. Messy is good because you can learn from whatever your mistakes are, and believe me, I have made plenty.

I was reading in my 5 year journal that a year ago I was running Homeschool Superheroes that week. I was like the tech was not working. It was taking 5 hours when I pushed the button to make something live, and it would be 5 hours later, and yet I pushed through it. I talked to those people. It was messy, it was falling apart, but I found some solutions. And after day 2, we got going and we were just fine.

So let's have an MVP mindset. What does MVP stand for? Minimum viable product - just the minimum of a product that is viable.

You don't need a full course or a website to start. Actually, most of your email service providers have landing pages that you can make. Maybe not even sell something - let's just launch a landing page, a freebie or a beta round of a product that you want to sell, because action creates clarity, action creates confidence.

The earlier you launch, the faster you'll get feedback and growth. As I mentioned this guy a couple weeks ago, I couldn't think of his last name - Dean Kennedy, one of his phrases is "good enough is good enough." I've talked about that. Fail fast.

If you're going to fail, fail fast, learn your lessons and move on. Think about baseball players - a good baseball batter, I think their average is in the 300s. That means 3 out of 10 times they hit the ball. 7 out of 10 times they don't get on base, they strike out, or whatever. So remember, you just want to get out there and get going.

Another example is Sarah Blakely. She is the founder of Spanx. She started with about $5,000 savings.

But let's back up a little bit. How did she even get this idea? You know what happened - she had to go to an event, and she did not have the proper undergarments for her white slacks that she was wearing. So she got out some control top pantyhose and cut off the feet and used them. That's what I call creative.

She didn't have any fashion background, no business training. Then she made prototype after prototype, she pitched to stores. She even wrote her own patent. She is the youngest self-made female billionaire so far - that speaks volumes. She is in most all major stores today.

So did she do it right? Did everything fall into place? No, but she took action.

So your first launch, or maybe your next launch mindset, is this: stop aiming for perfect launch, aim for your first launch, aim for imperfect action. It doesn't matter. Just get something out there.

People do not remember version 1.0. They remember the transformation that they had with whatever that course or product or ebook, whatever it is that you're giving. It is better to launch messy than stay stuck planning forever. That's action paralysis.

Confidence grows from action, not from preparation. You've got to pull the trigger, and that is what will grow your confidence. So you need a minimum viable product (MVP), and then you need to get the mindset - it's not going to be perfect. Fail fast and just get something out there and then grow from there.

Any type of imperfect action is going to move you further to success.

So here's what I'm going to challenge you to do: Launch something in public, even if it feels cringe. You got to get something out, maybe in the next week.

Use any feedback that you get to improve. Your audience will love helping you on this journey. Celebrate every sale, every sign up - it's proof you're in motion. Put it in that wins folder that we talked about a few weeks ago, and then refine forward. Learn from your lessons and move forward.

So this week, I'm going to say create a simple launch outline - no fancy funnel, no perfect graphics, just something real. Share it publicly. It can be a landing page, it can be a presale, it could be just a simple blog post wherever, and use your email service provider. If you don't have a website, just use it and get started.

Imperfect action builds your business faster than 6 months of planning. Imperfect action builds your business.

Thank you for spending time with me. If you're afraid of launching, I got you. It is sometimes a scary thing. Leave something in the comment, or share this with a friend, and y'all talk about how you can take imperfect action over the next week and begin to grow a real business.

If you’ve ever thought “I doubt myself” right before launching something new, you’re not alone. This episode is for you if you’ve poured your heart into your offer—but deep down you still wonder if it’s good enough, if anyone will buy it, or if you’re even “qualified” to sell it. Carrie shares her own struggles with imposter syndrome, how she overcame it, and how you can build confidence that lasts.

You’ll learn how to validate your offer even if you’re just starting out. You’ll also find out why confidence—not certifications—is what your audience really needs from you. Hear real-world strategies for transforming your mindset and sales messaging.

✅Why most qualified people feel like imposters (and it's not what you think)

✅The "founding members" strategy I used to validate my course before launch

✅How to shift from features to transformation in your messaging

✅How $50 in sales from a stranger changes everything

✅The simple reframe that took my sales page from crickets to conversions

Resource Mentioned:

FamilyEbiz Blueprint: Guide to Online Business

Show Notes:

Stop Letting Imposter Syndrome Make You Doubt Yourself

What are some strategies to stop doubting yourself when launching your offers? Let's be honest, the struggle is real, entrepreneurs. You are busy. You've poured hours, maybe even months into creating something, but deep down there's still this nagging feeling. What if it's not good enough? What if people don't get results?

I can relate. That is how I felt before I launched Raising Leaders, Not Followers. I knew it helped because it had changed the way that I homeschooled. But I still had that little nagging feeling deep down inside.

Dr. Valerie Young - and this is the coolest story - I was researching for this podcast episode, and Valerie came up, and I'm like, "Oh, my goodness, I know her!" I just messaged her on Facebook. She was at Wimbledon back in 2008, almost 20 years ago. That was the first mastermind that we joined with Yanik Silver.

She is the author of "The Secret Thoughts of Successful Women," and she explains how most qualified people often feel like imposters. They underestimate their value and their credentials. They believe, "Oh, I just need one more certification, or just a little more experience before we're allowed to help people." And that's just not true.

She says many people who suffer from imposter syndrome don't feel worthy of success even when they've earned it. In one of her talks, she was talking about a Harvard graduate who was working in a respectful leadership position who still felt like a fraud. Not because she lacked value, it was because she doubted her ability to deliver it.

It goes back to this mindset within ourselves. What she had was changing people's lives. It was her confidence in delivering that.

You might feel like your offer, your course, your product isn't worth money. I have seen so many of you price things at like $5, and I'm like, "at least $15 or $20 if you went to the time to create it." People are like, "I'm in the homeschool group, and they just don't spend money, so I can only charge $5 or $10."

I sell a homeschool course for $197, and it sells. That speaks volumes, and it did take me some time to build that confidence and be able to do that. But there were strategies, and I'm going to share one of the things that I did before we launched it.

The first thing I want you to consider is validating your product with an imperfect launch. It does not need to be perfect. What you want to do is test it with real people.

I was looking for founding members. I figured if I could get 10 founding members to get this course - I may have even sold it to them for half off - and if I could get 10 people to work with me for about 6 weeks before I launched it, I could get feedback from them. They could try it. I could get testimonials from them as well.

You'll find out what resonates with your audience, where they are getting stuck, what results they're already getting. And this is proof of your concept. Once someone says "this helped me so much," not only are you helping them, you're giving yourself more confidence.

It's been said that startup founders all struggled with imposter syndrome, but as they started to make sales and had people following them, their imposter syndrome faded. So just a few sales, some DMs with results, people thanking you - that imposter syndrome can reduce.

Sometimes we can feel down, and we're like, "I'm not sure, no one bought it." But then all of a sudden a stranger buys it, and then another, and then they leave positive feedback. It changes everything.

You can't fake traction. Even $50 in sales from someone you don't know tells you something's working.

It's not about raking in thousands of dollars. It's about real people getting value from what you offer. We want to change our messaging from just telling them what it is to showing them the transformation.

What's the difference between features and benefits? Feature: "You'll get 5 video trainings, 3 PDFs, and a checklist." Well, why? Who cares? Why would I buy that?

This is a benefit or the transformation: "You'll stop wasting time every week figuring out what to post and finally have a consistent content plan." See, "I stop wasting time" - that would be awesome.

You want to position your product around transformation. I always say, lead with transformation, then tell them what's inside your product.

Use your own story. If you don't have any testimonials, use your own story. When I first started talking about leadership education and raising leaders, not followers, I could tell my story because it changed the way we homeschool. It gave us purpose and intention, and I wasn't just wasting time homeschooling, and my kids were prepared or more prepared for real life.

Even if you're brand new, you can give the before and after, and how it has changed your life. That is valid, and that is proof. People buy outcomes, not just features.

Here's what I want you to do. Send one message to someone who you think would be a perfect fit for your product. Ask this person if they would be willing to give you feedback. Let them know you want to improve this product with their help, that's all.

You don't need a list of 10,000 people, just one or two people that can share the transformation that your product offers them. You don't need millions of people. You just need to take the next step.

Ready to stop doubting yourself and build unstoppable confidence in your offers? Listen to the full episode

Ever feel like you're not qualified enough to launch, teach, or lead—even when you have the experience to back it up? You're not alone. In this episode, we're unpacking overcoming imposter syndrome and how it's silently holding back brilliant entrepreneurs from taking bold action in their businesses.

We’ll walk through what imposter syndrome really looks like and practical ways to push back with truth and strategies so you can serve your audience with confidence.

✅Why even Meryl Streep and Jennifer Lopez struggle with feeling like frauds

✅Why perfectionism and busywork keep you stuck

✅The biblical truth about speaking life to your soul (it's not new age - it's neuroscience!)

✅How to create a "wins folder" that instantly shuts down self-doubt

✅The 30-day truth statement practice that literally rewires your brain

Grab the resource mentioned in the podcast to help shift your mindset and step into your calling with confidence.

Resource Mentioned:

FamilyEbiz Blueprint

Show Notes:

Hey, everyone, Kerry Beck here with Family Ebiz, where we help families start and scale online businesses so they can have the freedom in their life to do what they're called to do. We are going to be talking about calling today and over the next several weeks.

We are talking about confidence in our business, and another word we use for that is imposter syndrome. Some of y'all are not putting things out because you want it perfect. Some of you are like, just keep doing busy work and never get where you want, because you're just wondering, "Who am I to be doing this? I'm not good enough, or I'm going to fail, and everyone will know I'm a fraud."

This episode is for you if that is something that you have faced, and I want to tell you pretty much all entrepreneurs go through this. I know I still at times do, and it's like, why are they buying this from me, and yet I know it helps, and I know it works. And yet I still question myself at times. So you're not alone.

In fact, imposter syndrome shows up most often in high achievers. And if you're trying to have an online business, you are a high achiever.

Did you know people like Jennifer Lopez have talked about this? I mean she sold millions of albums, and she still questions herself, and Meryl Streep. How many Oscars has Meryl Streep won, and she's like, I think they're going to figure out I'm a fraud and come take these all back.

It's because people that are high achievers care deeply about whoever it is they are serving. They are pushing into new territory like you. So let's normalize this and give practical ways to fight back with truth.

Naomi is typical of a person that's getting started. I was looking at research from University of Queensland and Imposter Syndrome Institute. She has years of experience in her field, a proven track record, small but growing audience on the edge of creating something big, launching a premium course that could easily bring her $25,000 a month.

But every time she gets ready to pull that trigger, that little internal voice in her head is saying, "I'm not expert enough. Who do I think I am?"

So what does she do? She tweaks her website a little more, creates a new logo, signs up for a new course, and she never launches. Or maybe she launches, but she launches small and she doesn't go all the way.

You might be able to relate to that. And I just want to tell you right now, if that is where you are, you are doing a disservice to that small but growing audience. They deserve your help. They deserve whatever it is you know at this point in time. You're withholding help from them that could get them further in whatever it is.

Entrepreneurs like Naomi, according to the University of Queensland, are losing an average of $300,000 a year in potential revenue because of mindset blocks, especially imposter syndrome and perfectionism.

One idea that I personally use is, I speak truth to my soul. Y'all may go, "That's new age," y'all know I'm a believer, I'm faith based. No, it's actually in the Bible as well. There's a man named David. He was a king back in the other days, and he would speak to his soul and speak truth.

What is that negative thought that you need to replace? "I'm not good enough." We need to flip it on its coin and say, "I have this information that has changed my life and others. I need to get it out there."

I would encourage you to write down whatever the 2 or 3 negative thoughts are, and then write a truth statement the opposite of that, and say it out loud every morning for at least 30 days.

Did you know there's a thing called neuroplasticity? It can change the way you think. You grow new brain cells every night. And so if you are saying these words, and I believe it's important to say it out loud, then it will become a part of who you are, and it will literally change the way you think.

There are scientific studies. Carolyn Leaf is an expert in this. She's a neurosurgeon, I believe, and she has done so much research. I encourage her book "Switch On Your Brain" by Carolyn Leaf.

Another thing that you can do is create a wins folder. What do I mean by that?

Go and take screenshots of testimonials or emails that people have sent saying, "Oh, this was so helpful," and maybe milestones that you've hit. Put it in a folder when you sold your first product or your podcast downloads, or how many attendees you had on a webinar, that type of thing.

If you have kind DMs or comments from your community, put all of that in a folder. Every time that little voice of doubt creeps in, go to your wins folder and start seeing the truth about your impact.

You're not a fraud. You're a work in progress who is already helping people. Keep this on your desktop or on your phone notes so that you've got it with you. Make it easy to access, especially on those hard days.

Testimonials have really helped me see the transformation that my course "Raising Leaders, Not Followers" has in these homeschool moms, and it has been so encouraging, and it has given me more confidence. So it doesn't have to be huge. Some of it started with just an email saying, "Oh, this lesson really helped me."

Did you know that sometimes even CEOs feel like frauds? It is said that 70% of people experience imposter syndrome at some point in time. Not just beginners.

We're talking successful CEOs, surgeons, researchers, award-winning writers. John Steinbeck experienced imposter syndrome. Jodie Foster - I was reading something from Jodie Foster one time, and she won the Academy Award, and she said afterwards, "I kept thinking they're gonna knock on the door and say, 'Oh, we made a mistake. Meryl Streep gets this and take it away.'"

These are award-winning people, and they still deal with imposter syndrome. One woman, a tenured professor and published scientist, admitted she sometimes thinks, "I've just fooled everyone this far."

Success doesn't erase self-doubt. If you listen to my coach, Amy Porterfield, she deals a lot better, but she said in the beginning she really dealt with imposter syndrome, and has had to really work on herself and her mental attitude to overcome that.

Instead of saying, "I'm a fraud," say, "I'm learning, I'm growing, I'm showing up to serve."

This isn't just fluffy affirmation. It is truth, and you are learning to serve the people with your expertise. You do not have to be perfect. You just need to be present.

Journaling is another thing you can do. I shared last week my little 5 Year Journal, and that is so encouraging because I read what I wrote 3 or 4 years before, and it really helps me see the changes that have gone on in my mindset.

Think about it, even small wins. "I answered a tough client question confidently." "I finally sent the email that I've been crafting forever." Here's one for me: I showed up on Facebook Live every week for 3 or 4 years, even though I was nervous.

Write it down, journal it. Again, neuroplasticity - you say that thing out loud, it's going to change the way your brain is thinking.

Let's bring it all together with a quick recap and some action steps:

Start with that wins folder. Collect screenshots, messages, reviews, milestones. Proof silences the lies.

Then write down your 3 negative things and replace them with truth, and say those out loud every day for the next 30 days, maybe even longer.

And then journal the "I did it anyway" wins. It may not have been perfect, and one of my mentors from 20 years ago, Dan, always says "good is good enough." You're never going to get it perfect. Good is good enough.

So go from "What if they find out I'm not good enough" to the truth: "I'm serving people with what I know right now."

Don't wait to feel ready. Clarity comes through action. Confidence comes through action.

I would love it if you, wherever you're listening to this, if there's a place to leave a comment, leave a comment and tell me one moment this week that you helped someone. Just one moment. All right, leave a comment, big or small, no matter what it counts.

Business is more than strategy and income—it’s also about alignment with your values. In this episode, Kerry shares how faith based business decisions can bring peace, purpose, and clarity to your entrepreneurial journey.

You’ll hear real-life stories and practical insights on how to trust God with your business, especially during uncertain times. Whether you have a faith-based life or just searching for direction, this episode is an honest look at aligning your business with what matters most.

✅How to trust God with your business income

✅The importance of prayer in making key decisions

✅Why journaling helps you hear from God

✅Learning to wait and rest instead of rushing

✅How faith can ground your entire business journey

🔗 Grab the Joy Verse cards mentioned in the show notes to keep your mindset rooted in truth and encouragement.

Resource Mentioned:

Joy Verse Cards

Show Notes:

Trusting God for Business Income

Hey, everyone, Kerry Beck here with Family Ebiz, where we help families start and scale online businesses to find the freedom in their life, to do what they're called to do. Today I am taking a little different angle on my podcast and you know, I talk a lot about practical strategies. I talk about email marketing, grow your list, get the right offer, get the funnel going in the right direction.

But right now I'm sort of in the middle of a series that has a lot to do with my heart and my brain, my soul. And how do I move forward? We've been talking about focus and clarity, and that's all up here in our thoughts. And sometimes we get so worked up in our thoughts that we can't move forward.

Today I'm going to do something a little different. Let me tell you why I'm doing what I'm doing today. Most of you all know that I run some small group masterminds. And this is where 4 or 5 bloggers online business owners get together once a month, and we talk about what's going on and how we can encourage each other.

And I had just worked on these last 2 episodes on focus and clarity and making wise business decisions. And we were in a mastermind. And Pauline is one of my mastermind students, and she was talking about how she was just praying to see the direction she needed to go. And I listened to her and I went, why didn't I say that on my episodes that I've just written about?

And I thought, Kerry, faith is the center of who you are. Now, if you're not a faith-based person, that's fine. I still think you can get a lot out of this episode. But that is who I am, and I need to remember it's not just this strategy, step 1, 2, and 3. We need to always go back to God.

I don't know what your faith is. I know my faith is in God. I'm going to give you some other principles that will go along with this. But that is what I want to talk to you today about. I want my business to be aligned with my faith and my calling. And that's why we do a lot of this - we want the freedom to do what we are called to do because business is about more than strategy. It is more than just money.

It's heart values and direction, and a lot of it is really serving. You've heard me say it: serve your audience before you sell. And that is so, so true.

So what I want to do today is talk about 4 different things. Yes, they are faith-based, but some of them you can use however you want. The first one is your business income.

I personally trust God every month, sometimes every single day, because it would be really easy for me to get anxious and worried about when my income is like this. I was talking to another mastermind member, saying she hadn't had really good sales, and then, all of a sudden, in July it just shot up. And that is the truth about entrepreneurship - we have ups and downs.

How do you deal with it without being anxious and without being worried? For me personally, I trust God for my business income. I believe that he is going to take care of me. He's a good God, and I am just going to trust him. And I'll be honest, he has taken care of me completely.

Some of you know my story, some of you don't. But part of my story is that back in 2020 I lost half my income. I have been working with a nonprofit down in El Salvador every month, flying down there working with moms and ladies and teenagers, and the school and everything. And all of a sudden that was gone.

And I was like, okay, what am I going to do? God? I don't know what I'm going to do. What do you want me to do? And so I really had to press into that, and that's where I had to take a step back. And God actually took this hobby business that was only providing like half my income, and took it to a full time income that summer.

In fact, in 2 weeks or 3 weeks this year, 2025, I'll be hosting homeschool superheroes week. I started it back in 2010, ran it for 4 or 5 years and quit. We didn't really need the money, it was not that big a deal. But in 2020, as I talked to God and prayed and journaled and did some of the things I'm going to share with you, I decided to resurrect homeschool superheroes. And after that, in that August, all of a sudden, I was like, okay, God's taking care of me. He's provided, we're moving forward with my homeschool business.

So I would really encourage you: don't be anxious, don't worry. Release that control and trust. You can't control it. You've got to trust, and I personally trust in a higher being which is God Almighty. And yet I am still very diligent to work well - here I am making a podcast episode. I was working earlier on some homeschool superheroes checkout pages. So I still do the work. It's not like I'm just like, okay, God, I'll just sit here, and you can just throw the money in my bank account. I do have to trust God every single month for income to pay those bills.

Number 2 is praying. Like Pauline said she was praying about the direction of her business. And so I actually do take the time. You know I've got something that for next summer that I am already talking and praying about. I was talking to a friend, Andrew Pudawa, and one of my mastermind students, Melanie Wilson, last weekend, and I was like, that's what I'm going to do. I think that's what I'm gonna do. But now I am praying about that.

Do you ever pray about the direction of your business, or is it just pros and cons list? I believe God gives me direction. I have to tell you that about a year and a half ago I was considering buying a business called Homeschool Blogger Network. And we didn't really come to an agreement.

But I was like, okay, God, I'm trusting in you. This would be a great turn for us, I believe, for my business, but if it's not, that's fine. Then in December she came back to me again. I made an offer, it didn't work, we didn't agree. So by January I was like, okay, I'm not even gonna pay attention. I had total peace. I let it go.

All of a sudden, and I've been reading in my 5 year journal how a year ago, July, all of a sudden this offer came back. She took the offer. We moved forward, and I ended up buying a business. I had never bought a business in my life, and in August I was the new owner of homeschool blogger network and homeschool Blogger University, and had been able to grow that.

But I really believe I let it go, and I let God do whatever he wanted to do, and it ended up working out. So I think sometimes we do need to take a step back. I was fine if that didn't move forward. I had peace, I had clarity, and I had focused on doing something else. And sometimes we've got so much going on, we're just overwhelmed. We've got to let it go. I personally think trusting God and praying are 2 of the easiest ways to do it.

Number 3: Journaling. I just told you I've been reading. I have a 5 year journal, and I actually have 2 of these because I started this one in 2020 covid year. And then last year I moved into this one. And it is so cool to be going along. And the thing I like about this, you don't have to write hardly anything. So you can see they're just like 4 or 5 lines. So if you're not a real big journaler, you can just write down a lot of times. I just wrote work or good interviews.

But I do include business stuff in here. I include personal things. I include prayer requests. I include aha moments. I include all sorts of things in this five-year journal. But what I really like is now, when I was doing this one, I did a different color every year. If I were writing this I'd read what was above it, and I would see the things that had changed, or the benefits and the blessings that I had. Because let's face it, our mind needs to be grateful. If we have a thankful heart and a thankful mind, it's going to take care of all the problems. It will literally change the way you think. Gratitude changes the way you think, so journaling is a great way to do this.

Why do you think journaling helps? You see, when we take not typing, take a pen, and I use different color markers for every day, and we write it slows our mind down. And like we're writing, and those thoughts are going on in your head, and you have time to process business decisions, personal decisions. I personally believe when I'm doing this, I'm actually talking to God and listening. And when I have those thoughts in my head, I believe that's God speaking to me, and that gives me clarity and focus.

And it's been so fun to be able to see the answers to prayer. And again, if you're not a faith based person, that's fine. I personally, I gotta throw this in here, you know what I mean by faith. I mean that I believe that my Jesus died on the cross for my sins, that I am a sinner, and I don't deserve to go to heaven and be in his family. But I'm going to believe in Jesus. I don't know where you are. I believe we all have a God sized hole in our lives, and the only thing that's ever going to fill that hole is Jesus Christ.

And then the last thing is just waiting and resting, and that is the hardest thing in the United States. We want instant answers. We have instant oatmeal, we have instant cash, go to an ATM, or just use your credit card. We have instant pudding, we have instant everything. But that isn't always the way a business works. We don't always get instant answers.

So we need to wait on the Lord and not rush to execute every idea. Not everything is good, and there are things just like the Homeschool blogger network. I had to let it go in January, and 6 or 7 months later it appeared. And now I have a whole new business.

I also believe you need to rest physically. Rest, do not work 7 days a week. You need a break. Our brain needs a break from thinking about it. Our brain needs a break from social media and screens. I believe God designed us to work, but to also rest. And I think that is so important. Hustle is, I mean we call it a side hustle, but that is not what we need to do. We need to slow down. I am speaking to myself and rest, because when we get sleep, when we get rest, our brains can make better decisions.

So trust in God, pray, journal, rest in the Lord and rest. Get some sleep. You need that. Those are some of the most important things, and these are heart-centered practices. Yeah, I know that's not go set this email up and go make this offer and make this funnel. But I'm going to tell you what I'm sharing today is the foundation of my business. It is how I can move forward.

I would really encourage each of you to build a business that honors your values and gives space for you to listen for direction moving forward. I would really encourage you to possibly journal today just what's going on and what you're thinking about and where you feel like your direction is. Pray today, and just listen to God. This is just one step to invite clarity and focus from God.

Grab my Joy verses cards - little printable reminders for when business gets overwhelming. Check the show notes for the link to download them free!

Feeling scattered by too many business ideas? You’re not alone. In this episode, we’re cutting through the noise and showing you exactly how to gain clarity for business—even when your brain is full of options and shiny objects.

You’ll learn two powerful strategies to help you focus, test your ideas, and commit to a niche that works. Whether you're starting fresh or pivoting mid-stream, these tips will help you take confident, focused steps forward.

Here’s what we cover:

✅ The 3-part matrix to help you choose the right idea

✅ 3 questions that filter out bad business ideas

✅ Why launching 5 pieces of content beats building a perfect brand

✅ How to test what’s resonating with your audience

✅ Real examples from online entrepreneurs who gained massive traction by focusing

👉 Grab the resource mentioned in the podcast to put this into action fast!

Resources Mentioned

Business Marketing Roadmap

VIP Day Replays: Repurpose to Profit: Turn Existing Content into Cash & Growth

Show Notes:

The Freedom of Online Business

I didn't even say this in last episode, but I'm actually recording these at my daughter's house. They are on a 15 year anniversary Alaskan cruise to celebrate, and I am here for a week with my granddaughter. That's the freedom you have when you have an online business, because I just told the girls, now they're older. They're 8 and 10. But I was like, Okay, I'm going to go in here for 30 min, and I'll come out. We'll do some more things.

We've already cooked. We've baked bread, we've done all sorts of things, and we've got more to do, because this is day one, and I'll be here for a week. But that's the freedom that we have.

One of the things that I hear people struggle with, not just like how to build a website, but is clarity and focus. I'm not clear of where I need to be. I can't stay focused. I keep following the shiny objects.

In our last episode we talked about being overwhelmed, and how you can get clarity. I gave you 2 great tips on building clarity. Go back and listen to that episode. It's sort of the foundation of clarity and focus. Today, we're going to talk about focus.

Do you have a game plan? How do you create daily focus that moves your business forward? Do you ever feel like you're constantly doing things, checking off the boxes, posting on social, tweaking your site. But you're not moving forward, or you're not really making any money?

That's the trap of busy work instead of business building work, real progress. Progress doesn't come from just doing more. You've got to be doing the right activities with intention.

Choose one primary goal that over the next 90 days, because we're doing what we're doing, gaining clarity for 90 days. Now, we're going to focus for 90 days.

Pick one. Maybe it's to grow your email list, launch a product, publish weekly content, just one thing. And then break that down into 12 weekly goals. Maybe week one finish your lead magnet, week 2, build a landing page, week 3 write your nurture sequences in your email service provider. So divide it into 12 weekly steps that are obtainable. And you stay focused. And that's what you're focused on that week.

You want to take these tasks and don't put them on a to-do list. Don't put them on a 12 step piece of paper, put them in your calendar. Put them in your calendar. If they sit on the to do list, they're probably not ever going to get done, you'll ignore them. No more guesswork. You want to get them in your calendar.

Nasim, in 2024 shared his journey of building a niche blog from scratch while he had a full-time job. What did he do? Instead of chasing all the trends he stuck to a system. Here it was: published consistently, reflect weekly and improve, based on analytics. You don't just guess you go look at your analytics each week to know how to improve.

What were his results? Real audience growth. He found he became an authority in his niche, and he began monetizing within a few months. What's the biggest takeaway for you? A plan plus consistency will beat random action all the time.

Focus beats hustle. A lot of times we are just like all over the place. So what are some simple ways that you can stay focused in the daily? I have 2 things.

One blocks of time. So maybe the mornings are content creation. The afternoons are networking and outreach and maybe dealing with your email and Fridays planning systems, things that just pop up that you can finish up on Friday. For me, my Thursday mornings are quickbooks. It's when I do my bookkeeping.

I do more content creation in the morning, because I think better, and by the afternoon I have to do things that don't make quite as much thinking. And that's when I will usually take care of email and social media and that type of thing.

So work with blocks of time according to who you are. Your personality, what are your strengths? So that you're doing the hard things during your strong thinking times, and then the repetitive things that you just have to get done during those lesser thinking times.

Number 2 theme days. And I've done this some, but I have some students that it really works well. For instance, focus on one task each day. Mondays are for marketing. Tuesdays are for content. Wednesdays are for collabs and visibility and traffic. So you can do it that way.

I had someone that had a podcast and a blog. So one day was podcasts, one day was blogs. One was writing in their like their products, content making ebooks that type of thing. So they divided it that way, so focus by either blocks of time or theme days.

Joy Distra of Fat Stacks Blog famously completed an income producing website in 5 hours. How? He didn't multitask. And he didn't go after those shiny objects. He carved out focus time, and he skipped perfection.

But he did only what mattered. This is something that I personally do. When I have a project that I'm working on, I'll go to the coffee shop for 4 hours, and it will focus me. And I'm not like at home. I can get really sidetracked.

One of my mastermind students, Daniil, she wrote a book in 90 days and pretty much every Friday afternoon she would go to the coffee shop and work, and that was focus time. She's like, Kerry, I just struggle with focus. But when I'm at the coffee shop I am focused on what that project is that I'm working on.

John didn't multitask. Instead of researching endlessly and never pulling the trigger, or he didn't spend time making fancy graphics. He just got the site up live. He published a few quality articles, pieces of content, and he monetized.

Takeaway: Speed and success come from clarity, not chaos.

You're going to pick one main business goal for the next 90 days. Break it into 12 weekly steps. Schedule it in your calendar. Not a to-do list, not a chart, not a printable, put it in your calendar. And then use theme days and time blocking to avoid distraction.

Stick to the system, not to your mood. Stop hoping for clarity. Create clarity. Your challenge in the next 30 min. Right now, after you turn this off, map out your week. What are you going to work on this week. Choose that one focus goal and plan it like it really matters because it does.

Remember, focus creates freedom. Clarity creates income.

Ready to create real focus in your business? 

Grab your Business Marketing Roadmap and start implementing these strategies today. Tools that can help you stay organized include Google Calendar, Trello, Asana, or even a good old paper planner

Feeling scattered by too many business ideas? You’re not alone. In this episode, we’re cutting through the noise and showing you exactly how to gain clarity for business—even when your brain is full of options and shiny objects.

You’ll learn two powerful strategies to help you focus, test your ideas, and commit to a niche that works. Whether you're starting fresh or pivoting mid-stream, these tips will help you take confident, focused steps forward.

Here’s what we cover:

✅ The 3-part matrix to help you choose the right idea

✅ 3 questions that filter out bad business ideas

✅ Why launching 5 pieces of content beats building a perfect brand

✅ How to test what’s resonating with your audience

✅ Real examples from online entrepreneurs who gained massive traction by focusing

👉 Grab the resource mentioned in the podcast to put this into action fast!

Resources Mentioned

Business Marketing Roadmap

VIP Day Replays: Repurpose to Profit: Turn Existing Content into Cash & Growth

Show Notes:

The Focus Problem Every Entrepreneur Faces

One of the biggest problems I hear from a lot of my mastermind students and my coaching students, and then just other online business people that I collaborate with, is focus and clarity. Having clarity about what direction you need to go. There are so many ideas. Are you overwhelmed by too many options?

If you are, this episode is for you, and so will next week's episode. I get it because I have so many ideas, and I have got to leave things by the wayside and focus on just a small number of topics that will fulfill that.

Because when you are worldwide, you're really not going to be successful in an online business. You have got to niche down, and if you have a niche, and you say, like, I have a homeschool business, and you're like, well, I am in the homeschool, I just do all homeschooling, that is not going to do it.

You know I don't know if you've heard of the tighter the niche, the more you get rich. You have got to dive deep. I have another business in the wine industry. If I just said, Oh, I'm all about wine, that's not going to get it. We actually have a site on wine trips, and how you know things that you can do on wine trips and good wine trips to take as well. And so that is niching down.

I want to give you 2 tips today to help you gain clarity and focus, especially over the next 90 days. That's going to be my challenge to you.

This is a 3-part simple decision making matrix. We don't want to follow the latest trend. We don't want to follow popular voices. We want to talk about passion, demand and differentiation.

Passion: Do you want to talk about this topic regularly, even when you're not motivated? If you do, then that might be a good passion for you.

Demand: Are people really searching for this, or is there not much interest in it? You can go to Google trends, Pinterest search, Uber suggest just to see what people are actually searching on. So you want passion, you want demand.

Differentiation: But you also need differentiation. That is where a lot of people fail. They and I did for years and years. I was just so general. And so you've got to find what is your unique angle? What personal experience can you bring? And only you bring to that particular niche. And if you can find that you can separate yourself, it's USP unique selling proposition for the technical term.

Ryan Robinson was someone in 2014. He was all over the place. He had multiple side projects. He did not have clear direction where he was going. And he just decided, okay, I could do something different.

And he started to focus solely on blogging about 3 things: SEO, affiliate marketing and content monetization. That's it. Not list building or traffic, or any or how to build a website or how to get a shopping cart. None of that. SEO, affiliate marketing and content monetization.

His blog now serves over 500,000 readers. He makes 25 to $55,000 a month through affiliate links, some products and some courses. What is the lesson? Clarity is power. Niching down is power. Ryan's breakthrough came when he narrowed down his focus and stuck to it consistently.

Once you decide on something, don't wait to make it perfect, or get the right logo or the right design. Just get it out there. Publish 5 pieces of content in the next 3 or 4 weeks. Could be 5 blogs, 5 podcast episodes, 5 videos or a combination of any of those.

As you do this you need to observe which topics are resonating with people. Which ones are they sharing or clicking? Through which ones have the leading indicators. Are they opting in for certain things? Are they giving you feedback?

Those are the things that you're looking for, and if you're going great, you keep going. If not, you do a little bit of pivoting, and you want to commit to 90 days to do this. That gives you plenty of time to get content out there, but it's short enough that you can pivot if you need to.

Sharon Gurley of Digital Nomad Wanna Be, did you hear that? Digital nomad wanna be? She was overwhelmed, like many business owners, and she had several sites, lots of different ones. Before she decided, I'm just going to commit to one. That's when things change.

She was in the travel niche. She took a tight travel sub niche and built one site around it, focusing exclusively on SEO and affiliate marketing to monetize it. She created very targeted content and resisted all the urges, all the shiny objects to go jumping around.

She gave herself a clear 10 month window to grow. And here's what happened. She began to rank high for competitive keywords. She saw steady streams of traffic from Google, and she monetized successfully through affiliate links. Why? She focused on one thing instead of chasing trends, shiny objects, or just dabbling in a bunch of different areas.

You don't need 10 sites. You don't need 10 ideas. You need one clear niche or sub niche, and then the discipline to go deep and not wide.

So here's my challenge to you: Use our passion demand and differentiation matrix to come up with a niche and commit to 90 days. You're going to focus on just that one niche, then this week, create and get ready to launch 5 pieces of content, and then watch that over time.

Real traction comes from feedback and focus, not perfection, not perfection. So choose your niche, plan your 5 pieces in the next 7 days and get them launched one week from now.

Ready to implement these strategies? Grab your Business Marketing Roadmap and don't forget to check out the VIP day training on repurposing content – learn how you can take one blog post and quickly turn it into multiple pieces of content across different platforms.

Whether you're on a website, a blog, podcast, youtube channel or video reels, you'll discover ways to grow your business. Then, check out this resource:

https://familyebiz.com/mastermind

Sign up by Monday, July 7 and take your business to the next level.

Are you tired of feeling stuck when your dashboard shows zero sales—again? You're doing the work, creating products, and posting content… but consistent sales still feel out of reach. You're not alone, and you're not doing everything wrong. You may just need a better system.

In this episode, Kerry walks you through the real reasons your income is up and down—and exactly how to fix it. These practical tips will help you build a foundation that doesn’t rely on hustle or luck.

✅The #1 reason you’re not making consistent sales

✅How to use an “always-on funnel” to sell 24/7

✅Why you need to stop creating more products

✅What makes tripwires a secret weapon for instant cash

✅How to shift from random promotions to intentional offers

👉 Grab the resource mentioned in the podcast and start building a system that works for you.

Resources for You:

Business Marketing Roadmap

Magic of OTO: Tripwires that Work

Episode 031: Sales System to Grow Your Bottom Line

Vacation Campaign Tool Kit

Show Notes:

Hey, everyone, Kerry Beck here with Family Ebiz, where we help families start and scale online businesses so you can have freedom to do the things that are important to you today.

We are talking about a topic that comes up fairly often when people join my Facebook group for Family Ebiz. I ask, what's your biggest challenge with online business? And one of the responses we get over and over again is consistent sales.

My guess is you've looked at your dashboard and wondered why isn't anyone buying today or this week or this month. I made 0 sales this month. Why does everyone else make sales but I don't?

You are not alone. So many online businesses are doing the work, creating products, posting content, but they struggle with inconsistent sales.

So what is the real problem? Why are sales either inconsistent or zero? You might be just doing random marketing activities without a system. You have got to follow a proven system.

Others of you, you're so excited. You've got this new product, you launch it, and then you stop. Or you sell to people and you're trying so hard to sell to people, and they're not even ready. They don't even show up. You don't even follow up after they've shown interest.

So you're selling to the wrong people. You may need different people on your list. Or maybe you're not building relationships. You're just broadcasting and just shooting things out to them and offer after offer.

Others of you just don't even have a clear path for someone to go on. They land on your website, your web page, and they don't even know what to do. It is so confusing.

You can't rely only on launches or spontaneous promotions. Those are great, they are great shot in the arm, and I definitely have launches throughout the year. But you need to develop some always on funnels, so that it is still working, even when you're busy, or even when you're on vacation.

A few weeks ago I talked about a vacation campaign and how you can set up a campaign. You turn it on, go on vacation, sip those smoothies on the beach, and you come home to sales. That's what a good funnel will do that give you consistent income.

Start with a lead magnet that naturally connects to your product. So originally, you need to know what that product is that you're going to sell. Then you back up and have a lead magnet, a free resource that will lead to buying that product.

When they get that lead magnet they get on your email list. You don't ever give them a link on a web page. They always need to go get the freebie in their email. And then you're going to have a short email sequence to introduce yourself, to deliver some value, some content that leads into a sale.

This is foundational for consistent income. Do you have that always on funnel?

I have so many students. They are constantly making more and more products, thinking that more and more products will make more and more sales. That is a myth.

Focus on one product that you can promote over and over in different ways. My flagship product is Raising Leaders, Not Followers. And so I do launch that 3 times a year, and then I have other things going on in between that can make smaller sales that are related to raising leaders.

Stop creating new things constantly. Find one thing, optimize it, refine it, tweak it until it is making consistent income. Add testimonials, add bonuses, better emails, clearer sales page. Get it converting before you go make something else.

Get this one product to convert well before you go make another product. It's a lot easier to just keep making products, but that does not make money. One offer that converts is better than five that just sit unused.

Most people aren't making consistent sales because they're not making consistent offers. I have consistent weekly content, good, free content in this podcast. But I am now trying that every month I'm going to offer one product out, especially like in Family Ebiz.

Use your email, your podcast, your blog, or whatever to highlight, not what it is, but the transformation your product brings. That is one thing that probably your offers are just telling them what it is and what it's going to do. It's not telling them what changes will happen in their life, what changes will happen in their health, what changes will happen in their family, what changes will happen in their business, depending on the niche that you're in.

Highlight the transformation, the positive change that will take place. And then go ahead and build in regular promotions to re-engage your audience.

When they get something for free, this is a secret weapon. When they get something for free instead of a page that says, "Thank you, go get your freebie in your email," it says, "Thank you, your freebie's on its way. But I have a special offer for you," and then you give them 15 to 20 minutes to buy.

You got to get a timer on there that really takes it down but 15 to 20 minutes that they get a special, incredible offer on something that is related. So we have a freebie, lots of people get it, tripwire, they're all related. It's all in the same funnel at an incredible offer. And then your product that you really want to sell.

This was years ago. I got accepted into a bundle, and I was just thrilled because I was just starting out. I made this apple unit study before Canva and everything, tried to make it look good. I was making it on Word Doc, and it did turn out really good.

But what I did was I had a special offer for them, but the problem was, there was no timer. That meant they got my free unit study, then I was giving them an offer on my unit study toolkit. The problem was they could go get it anytime. Three weeks later they could still go back and get it.

That's when I discovered tripwires. That's when I discovered the secret magic is a timer in there. Now this is usually a tripwire, a low priced item. Most of mine are $7 or $9. I have a few that are $12.95, depending on your niche.

The thing about a tripwire is, if you're running ads, it will pay for the ads. It also allows you to get instant customers. You're getting instant cash. You're also getting instant customers. They go from a freebie to a customer like that, and it gets them used to buying from you. This isn't a gimmick. It is just smart psychology and good value.

Consistent sales come from an intentional system, not constant hustle. Don't rely on hope or like I call it spaghetti on the wall. We're just throwing things on the wall and hoping something sticks.

Focus on your product, make more offers and use a tripwire. And if you're ready to build that tripwire funnel, take a look at Magic of OTO Tripwires That Work. That is what helped me start making money while I sleep, and I was so excited when I had that tripwire, and I started making money instantly.

Ready to build your tripwire funnel? Check out Magic of OTO Tripwires That Work and start making consistent sales today.