When was the last time you took a real break from work—like nothing for business, zero work for six whole days? Learning how to take a break from work isn't about losing money or sacrificing growth, it's about protecting your capacity to provide for your family and build your business. This episode shares why rest actually improves your creativity, clarity, relationships, and decision-making.

Henry Ford discovered that shortening the work week to 40 hours increased productivity (not decreased it). Winston Churchill took strategic naps during World War II to have more clarity in his decision making. Rest is essential for better business performance.

• Why learning how to take a break from work improves problem-solving, creativity, and reduces decision fatigue
• 9 scientific benefits of taking a weekly rest day from work
• How to take a break from work one day a week (or start with 4 hours and build up)
• 5 Practical tips to take a break as a busy mom or dad
• Why rested brains make better decisions and rested hearts show up better for family and customers

Ready to protect your rest time? Start small this week—even 4 hours counts as learning how to take a break from work!

Recommended Resources

REST - Take a 1 day break from work every week. You deserve it and you'll have more clarity in your business.

Online marketing has changed forever, and people won't buy from you unless they trust you. Trust marketing is no longer about persuasion—it's about relationship. This episode looks forward to 2026 and the new type of marketing that builds brands people will follow, trust, and buy from repeatedly.

Just like Mr. Rogers built trust through predictability, gentleness, and emotional safety, you can create consistent emotional stability (not hype) that makes your audience feel safe.

✅Why trust marketing matters more than ever in 2026

✅How to share your process, not just your products 

✅3 Step Consistency Formula

✅How to make your marketing human & build trust

✅Your assignment: Choose one trust-building habit to implement in 2026

Ready to build trust with your audience? Grab the Business Marketing Roadmap to plan your monthly offers and content for 2026!

Resources Mentioned:

Business Audit Workbook 

Business Marketing Roadmap

5X Method: Turn 1 Podcast into 5 Money-Making Assets

Show Notes:

Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so they can find freedom in their life and do the things that they want to do.

We are finishing up 2025 when this publishes. It will be the last week of December. Think about what you've gone through, look at where you started your year, and then see the growth, hopefully, that your business has made, because we need to be able to share that and see that.

Sometimes we get so down in the trenches that we don't really see the big picture or see the growth that's been going on. So I really want you to think about that, looking back on 2025.

But today, we're going to look forward to 2026 and a new type of marketing that I really believe in. I think online marketing has changed forever.

We need to enter into the world of trust marketing. You know, people buy from someone they know, they like, and they trust. That trust factor is really low right now.

I mean, it could be the economy, it could just be the world and all that's going on, and we don't really need to worry about all the reasons. We need to realize that people aren't gonna buy from us unless they trust us.

So I believe what I want to do today is talk about how you could build a brand that people will follow, they will trust, and buy from repeatedly. It's no longer, marketing is no longer about persuasion. It's about relationship.

Think about Mr. Rogers' neighborhood. You know, he built trust through three things: through predictability, through gentleness, and through emotional safety.

You see, his audience followed him for generations. I mean, I still remember as a kid watching Mr. Rogers Neighborhood, and my kids watching it as well.

We followed him not because of fancy graphics or big budgets, but because he made us feel safe. How do you make your audience feel?

Are you just cramming things down their throat to buy all the time? Or are you building a relationship? It makes me feel really good, because I have some homeschool moms, they're like, oh, when you send an email, Kerry, I read it. I don't read all of my other ones, but I know that you're going to send me something of value.

And I hope that would be true. I had another Mastermind member say, oh, Kerry, your podcast, I'm listening to, this is a Mastermind member who has a successful business and is growing that, and she says, I listen to your podcast every single time. It is so good.

Those are, that means I am building a relationship with people that do know me, they like me, and they trust me. So trust is created through consistent emotional stability, not hype.

If all you're doing is sending offers all the time, that's not going to build trust. And today, I want to talk about 3 ways that you could build trust with your people.

The first one is share your process, not just your products. Now, you do need to share your products. I know a lot of you aren't making any money because people don't even know you have something to sell.

But on the other hand, some people are just product, product, product. That's all I want to do is make sales.

People need to see your process, so here are a few things you could do. Maybe show behind the scenes what's going on. You know, I have taken some pictures of my, when I'm trying to organize my house or clean up the homeschool room or whatever, and it's a disaster.

And I can post those and talk about that, and then my audience can relate to it because their house isn't very clean either. So show things behind the scenes of whatever your niche is.

Share what you're learning. You know, I am learning along with you. I'm always learning something new, and I'm trying to implement that.

In fact, yesterday I was teaching a private Facebook ads group coaching, and we were all going through a course together. And I was sort of honest. I mean, like, I had lots of leads.

From those ads, I was paying like 70 cents a lead, which is really cheap. Most of them are like $2 a lead, but I was paying that, but I wasn't getting the conversions, the sales conversions. I probably could have kept buying ads and, you know, maybe gotten a thousand people on my list.

But that wasn't the whole reason I was running the ads. I wanted to make money, and I wasn't converting as well.

I'm sharing that with you right now. It's a little scary to share something like that, because you see, that ad worked in years past. It was not working this past fall.

And so we need to be honest. Things don't always work right, you know? I tell my homeschool moms, you know what, my kids did not always like homeschooling.

If you're watching or listening to someone that says, oh, my kids love it all the time, that's not true. I just can't imagine that.

So be honest, share what you're learning, and let people see your imperfect humanity, which goes along with sharing some of the mistakes that you make. You can always take those mistakes and twist them around and turn them into a positive as well, or the mistake you made and how you fixed it.

I did that with my Christmas product. I have a bundle, and I talk about crying on the freeway from one Christmas celebration to the next because I put too much stress on myself. And we found a solution, and I share that solution.

Share your process, not just your products. Creators who build in public grow deeper loyalty because people trust what they can actually see, what they can witness.

Number two, show up consistently. If you're not showing up in their inbox at least once a week, I would think that would be a goal in 2026.

I have some people that are like, oh, I only want to send them an email once a month. Well, they're not going to remember who you are.

So weekly email or maybe a bi-weekly if you're there, but get to where by the end of next year you're sending an email. And with AI, it's pretty easy to do it, and if you want some help on doing that, I have a course called the 5X Method, where you can take one podcast and turn it into five money-making assets, and I'll put the link to that in the show notes as well.

So weekly or bi-weekly podcast or content, maybe it's a blog or a podcast, however you get your content out. For me, a podcast is just easier.

So it's weekly email, weekly or bi-weekly blog or podcast, and then a monthly offer. Every month, you need to be making an offer.

I had a girl that's part of my homeschool blogger university, and she came to co-working. We do a once-a-month co-working session, and she was working, this was a month ago, on her 2026 marketing calendar. She says, I'm not always organized.

I need to already know what product am I going to sell each month. So that's important. If you need help with that, I have a free resource called Business Marketing Roadmap.

And you can break things down into months, and it'll give you the different things that you need to prepare for. I don't know if you've heard of Seth Godin.

He has blogged daily for decades. That is over 7,000 days, 7,000 blog posts. You see, his trust isn't built on the perfect blog. It is built on consistency.

How will you be consistent in 2026? Consistency signals reliability, and reliability will build trust in your readers, your followers.

So show them the process and then show up consistently. And then number 3 for us today is make your marketing human.

We have so much automation, it doesn't come off like it's a real person. When you write an email, you ought to be imagining one person like you're writing an email to just that one person.

So what are some ways that you can become human again in your marketing? Tell personal stories. I try to include a personal story in all my emails, even if it's just, hey, I was taking care of my grandkids last week and whatever happened.

Or I have some pictures. Sometimes my two older grand girls like to sew, and so we'll do a sewing project, and I'll put a picture of that in the email. It's nothing, really, it's just I become a human to them.

So tell personal stories, use real conversations. Don't just write as if you're writing to a periodical journal. Lean into being authentic.

Authenticity will build trust. Vulnerability will build trust. Sharing some of, it took me a while, I don't know how many of y'all know my story, but my husband left 9 years ago, and I walked in shame.

I thought the whole world knew me. It took me 4 years before I would share my story, and the first time I shared it was in El Salvador with some of my lady, the moms down there.

That's hard. But you know what? When I've shared that story online, especially with my homeschool moms, pretty much I always have some of them reach out to me afterwards that are struggling in their marriage.

Now, I'm just, y'all know I'm a person of faith. I pray for Steve every single day and believe that we will be reunited someday. And so that's my story, and yet I think God uses that story.

I also share stories of business, so I'm giving you my homeschool mom, Christian group, that kind of story. In business, when I share something that flops, you know, I have had webinars with goose eggs, zero sales, and that's embarrassing.

And yet I learn from those mistakes, and I can move forward. And now I can do things that work. And one thing I'm learning is trust is going to be more important in what I do.

All starting now, I've already been doing some of this, because this last part of making myself more human is sending personal DMs, personal emails, voice notes, whatever.

You see, about a month or two ago, I was recruiting for Family eBiz Mastermind, and I wanted to get, I had a few groups that had some slots open, and I wanted to open that up. And I actually wrote some personal emails to some people that had been on my list for a while, and I mentioned their specific business in it.

And I had one of them I sent, and the very next day she had signed up and said, thank you, your personal email really made me think this is what I need to do, where I need to be. Wow.

That made me realize we have got to build trust, and some of that is being very personal to them. So realize that small creators, when you use genuine personal communication, you often will outsell these huge influencers who just rely on cold automation, because you are building trust.

So what do you need to do? Share your process, not just your product. Show up consistently. And then make your marketing human.

Those are just things you should consider. I would encourage you, this is the last week of December, choose one trust-building habit that you will implement in 2026.

Maybe it is weekly email. Maybe you're not there, but you're going to say by the end of the year I will be sending out weekly emails by the fall.

Maybe it's I'm going to be more personal in my storytelling. And stories sell, by the way, that's a whole other topic, but stories sell. It's how you make them feel.

And really, personal stories can make them feel safe, and they will trust you. Or maybe you're going to show more behind-the-scenes content.

Weekly email, personal storytelling, more behind-the-scenes content, or I am going to plan one monthly offer that serves my audience deeply. It's something I know will help them. I'm not just doing it to try to make some money, although we do need to make money.

This is a business, it's not a hobby. So trust marketing, that's where it's gonna be. That's where it is now.

And it'll be exciting to see how y'all grow that trust factor. So please, if there's a place where you can leave a comment, let me know which one of these things you plan to do in 2026.

I am Kerry Beck with Family eBiz. We'll talk to you next time.

Goal setting doesn't work unless you take time to reflect on what happened in 2025. Learning how to set business goals that actually happen means looking back at what worked, what didn't, and where you're making the most money—then creating a quarterly system that keeps you focused all year long. By the second week of January, most people have forgotten their goals, but this episode gives you a different approach.

Just like General Dwight D. Eisenhower used his matrix to manage World War II logistics and presidential duties, your business needs the same level of clarity to prioritize what's important over what's just urgent.

✅Learning how to set business goals requires reflection before planning (what worked, what drained you, what brought ROI)

✅3 categories of goals every business needs

✅How to break your year into 90-day sprints with weekly focus tasks

✅Why reviewing strategies quarterly (not yearly) helps you detect successes and failures early

✅Exact planning system using a paper calendar and quarterly reviews that keeps you aligned

Ready to plan your 2026? 

Grab the Free Business Audit Workbook to walk through every section of your business and set goals that stick!

Resources Mentioned:

Business Audit Workbook 

Business Marketing Roadmap

Show Notes:

Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so they can find freedom in their life to do what they're called to do.

We are finishing out the year 2025, and last week we talked about data-driven decisions. You don't just guess, you've got to look at your data, and I encourage you to look at that weekly. Not for 2 or 3 hours, but just a quick check-in every week, even just a 15-minute check-in, and to put it on your calendar.

Today, we're going to talk about a 2026 game plan and how we can set some goals that are real goals, not just, you know, sometimes we make goals and then by the second week of January, we forgot what they were. So some goals, and then next week, we are talking about what type of marketing to use in 2026, so I can't wait to share this with you.

Let's talk about your 2026 game plan. How do we set business goals that actually happen?

You see, goal setting doesn't really work unless you take some time to reflect. And I would really encourage you, in the next week or two, to find some time that maybe you can be by yourself, and you can reflect on what has happened in 2025.

I'm going to talk about that in just a minute. But if you don't reflect on what happened in the past, you are just guessing about what you're going to do in 2026.

You know, General Dwight D. Eisenhower developed something called the Eisenhower Matrix. It's a very simple system, it's a square, and you've got urgent and important.

And different things go in different blocks, I'm not going to go explaining it. But the whole idea is, where are you spending your time?

When you are planning and when you're walking through, are you just doing what's urgent, that just pops up all the time? Are you doing things with intention, purpose, the important tasks that you need to do? Because sometimes it's real easy to just go check email.

Well, sometimes that isn't really helping. I would really encourage you that every day you do at least one business-building task. It might be to send an email out to collaborate with someone.

It might be to get some emails written that you're going to send out about a brand new product, but every day, you should do one. Some of these tasks are gonna take 5 minutes, so I'm not saying 2 hours every day, but do something that will grow your business every day.

That is important. That is not urgent. That is important, and sometimes the important things get put on the bottom of the pile.

So Eisenhower used this thinking to manage his World War II logistics and later his presidential duties. He didn't try to do everything, he prioritized everything. Your business needs the same level of clarity.

So let's take a look back at 2025. Again, I would go to the coffee shop, I would get away from your house, from your normal routine, take your laptop so you can look at things, and if you have a planner that you use, you might take that so you can go and look back at what you did.

And take a little audit of 2025. I actually have a resource for you that's about taking a business audit. It's completely free, and we will put that in the show notes for you, and it goes through all the different sections of your business so that you can plan well.

In fact, I will be going through that myself, because I think it's about time that I get ready to go. So what do you want to ask yourself? What worked? What didn't work?

You know, and I will say this, I have learned that some of the things that I love to share with people, I mean, products, they're not really selling that well this year, and I'm having to back out. I've done less webinars, because not that the webinars didn't work, but the products that were connected to it are the ones that people are looking for.

So I had to do some reflection about what was working and what didn't. What drains you?

And if you can get someone to help you do that and pass it off, then all that's great, you know? So whatever is draining you, that thing that you just don't want to do, but you know you need to do. What brought the most return on your investment?

Where are you making the most money? For me, in the homeschool, it's my two events. That is where it's at, and then my flagship product, Raising Leaders, Not Followers.

And so I realized that last December, and I sort of pulled out of some stuff that wasn't really making me money. It was just stuff that was busy work.

What felt aligned in your business with you, and what felt out of line. You can sort of think about that and think through these things, and that's just a quick overview. You can use the business audit to help you dig even deeper, but get by yourself and think about these things and make some wise decisions.

If you give yourself some time to think through it, then you have time to be able to plan and be organized. You know, it is said that businesses that review their strategies every 3 months, so moving into 2026, you're going to make these decisions now for January, and at the end of every quarter, review each one of those.

Now, I've talked about weekly stats, but I'm talking about sort of the big picture. Those weekly stats are the day-to-day things that you need to pay attention to.

But if you look at the whole overall picture of Q1, you will be able to detect successes and failures early, and you can stay aligned and remain agile without waiting till the end of the year. You may be waiting till the end of the year this year, but in 2026, you're not going to.

So this allows you to pivot quickly, both those weekly stats, and then we're going to look at the goals and look at those from a quarterly perspective as well. You see, it's not guesswork, it's a system, and we're going to help you get that system up.

So here are some different categories of goals. You would have revenue goals, visibility goals, and system goals.

What are revenue goals? How much money do you want to make? What percentage of growth do you want this year over last year? Those are revenue.

Visibility. This would be podcast growth, the collaborations and what's working and not, SEO, ads. How are you getting yourself out there? And you have a goal for that.

And then system goals. This is what's our automation system, what templates do I use, what workflows do I use. Every major company, from Apple to Disney, run a formal annual planning cycle.

They know the direction before they start walking. Do you know what direction you're going to be going in 2026 before you even get started?

I've already been thinking through some of these things, and I am making some changes, and where I spend my time is going to be different based on what happened in 2025 and based on where I see marketing going in the future as well. So we need to plan, we need to have goals as well.

Let's talk about 2026. You know, you're not going to necessarily have a public planning time because you're a solopreneur. But you can plan as well.

So weekly, you're going to look at those stats, the engagement and the email opt-ins and the revenue. And then every quarter, we want to look at the goal that you set, and we're going to talk about those in a second.

And that will break your year into 90-day plans, 90 days for each quarter. You can take your big annual goals and then chop them into 90-day sprints. Break those sprints into weekly focus tasks.

Here is how I did this. I like online calendars, and I like paper and pencil, but this was January. Yes, I spilled something here.

Look at all that different stuff I've got. These were even notes about what I wanted to do for the whole year. And every month, I've got these things in here.

There are things that I do every month. On the last Friday of every month, I send an email out for a collaboration that I'm a part of. I can go through right now and pencil all those things in.

I know the dates of my events. I can put those in here. And if I am collaborating with someone, I know those.

But everything that I know right now about 2026, I put on this calendar. And then, let's just go to December. That's what I've been working on.

So then each quarter, I can plan my podcast, I can plan the content, what kind of emails I'm going to write now. And in this Sunday column right there, those are my Family eBiz podcast topics. And then, I don't know if it's in Monday or Tuesday, those are my homeschool, because I publish my Family podcasts, my eBiz podcasts on Mondays, and I publish the homeschool one on Tuesdays.

So that helps me have everything in here. If someone wants to send a sponsor an email, I can look at this calendar and go, oh, I can't do it on that day because I've already committed myself, or, you know, we've got a promotion.

I can launch my flagship product three times a year. I can put that in there. And I do put in, November's sort of crazy, but there's a collaboration that I was a part of.

And then all these different things, if I have appointments with people, my mastermind meetings, everything is on this page. And I keep it in this lovely manila folder. Yes, I am really old school, 2025.

And I just keep it there. It goes in my backpack when I go to take care of my grandkids.

But that is what helps keep me going. I do have another calendar, one of those big dry erase four months calendar, and I keep that right there, because it's color-coded, it's easy for me to see sometimes the big picture of what's going on.

So at the end of every quarter, so this is the end of fourth quarter, you need to be reviewing what just happened and look back at quarter one of January, February, March. What happened then? What worked? What didn't work? And begin to plan for each one of your quarters.

I also have Business Marketing Roadmap, and that is really broken down. I think there's a page in there for monthly.

So you can fill in stuff, but it also has a quarterly page as well, and you can get organized with that and print one out for each quarter. Maybe put it in with your little paper annual calendar.

So then each quarter, I would break down my annual goals. So I would encourage you, you want what is your visibility goal, revenue goal, and a systems goal.

For me, last year, because I haven't set my goals for 2026, I shouldn't. Visibility goal, I was increasing my ads.

Which meant I needed to make more money so I could have an ad budget. And so that was my goal, was to increase my visibility through meta ads.

Revenue goal, I had an amount of money that I wanted to make this year, but then I also broke it down into, like, my different things. How many Raising Leaders did I want to sell this year? How much money did I want to bring in for each of these events?

And sort of look at it from there, so I can have an overall number, but where is it going to come from? And that's what I've worked on.

And then a systems goal. I don't know that I really had a systems goal last year, but I would say automation, just getting some things. Like, one of my goals for this year is funnels.

I have, I teach funnels, I've got some good funnels, but I've got some lead magnets that just sort of sit there. And they don't really take my people on a customer journey to where they can actually buy some products. I'm working a little bit better on that as well.

So set those up, big picture, and then quarter one. What are you going to do in quarter one to meet that goal?

And then at end of quarter one, you can look and say, this worked, this didn't work, and then you will review for quarter two as well, at the end of March. And then you can go through the year as well.

I would love to hear how you plan your 2026. If you are listening to this and you can leave a comment, please leave a comment, let me know what you're thinking. That would be so helpful to me.

And please share this with just one friend, one, maybe a person that you collaborate with as well, a networking opportunity. That would mean the world to me.

Hey, I am Kerry Beck with Family eBiz. We'll talk to you next time.

Your follower count doesn't pay your bills—conversions do. Stop guessing at what's working in your business and start tracking the marketing metrics that actually matter. This episode wraps up our series on systems by showing you how data-driven decisions (not feelings or spaghetti marketing) help you scale faster and find more freedom.

Just like Sam Walton transformed Walmart in the 1980s by tracking store data daily instead of monthly, you need your own version of hard numbers that show what's actually working in your business.

✅4 marketing metrics that show real growth 

✅Why vanity metrics like follower counts and page views don't indicate success

✅How to create a 2026 dashboard you check weekly (not yearly or quarterly)

✅What Sam Walton knew about fixing mistakes quickly & doubling down on what works

✅3 categories to track weekly

Ready to stop guessing and start scaling? Create your 2026 marketing metrics dashboard this week—it only takes 30 minutes!

Resources Mentioned:

Business Audit Workbook 

Show Notes:

Hi everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so they can find freedom in their life to do what they're called to do.

Today, we're continuing a series on systems and ending up the year and being ready for 2026. Yes, this is December, if you're listening to this later, but December. I want to talk to you about something that a lot of, well, I will say even my students do not take this seriously.

They guess at what's going on in their business. You need to stop guessing, and you need to find the marketing metrics that actually matter.

Let me tell you, your follower count on Facebook or Instagram or TikTok does not pay your bills. Conversions pay your bills.

So we need to not worry about some metrics and be sure we're worrying and paying attention to the important ones. Decisions that are based on data will help you scale that business and find more freedom in your life. Not feelings, not guesses, not throwing spaghetti marketing on the wall and hoping something happens.

You see, back in the 1980s, Sam Walton, the founder of Walmart, transformed the data that they were taking in on all the different stores. He began tracking every store's data daily, not monthly.

Now, why would you do it daily? Well, one, he is measuring daily, and if there's a mistake, you can quickly fix it. His competitors were guessing about what was selling.

And so you need to also pay attention. Now, I'm not saying you need to get in and track all your data every single day. We're not a huge retailer, largest retailer in the whole world.

You see, Sam Walton built a system that helped them grow exponentially to where they are the largest retailer in the world. So you need your own version of data, store data. Not guesses, what seems to be working, but hard numbers that show what is working.

This really hit home with me. Once I started running meta ads, I realized I better know my numbers, or I'm going to be losing some money. And I will say this, when I am running ads, I check them every day.

It is something I'm not going to lose money because I'm just guessing at what is going on. I want to know how many people are clicking on there, how many leads am I getting, how many sales am I getting from those ads. I have to know that, or again, it's just throwing ad money on the wall and hoping something sticks.

Let's talk about some different tactics that you can use. You need to track the metrics that show real growth.

What are those metrics? Alright, if you're multitasking, come back here, get a piece of paper, write this down. If you're driving, don't write.

Number one, email opt-ins. This is an indicator of whether you have an audience that's interested in your topic. So you want to see that people are continually opting in.

I was reading something by Josh Coffey, who I follow with ads, and he said your number one job as a business owner is getting new customers every single day. You should be getting email opt-ins every single day, and if not, you need to go back and see what's the problem. Why am I not?

So you need to pay attention to your opt-ins. Now, once they get on your list, the next metric is their engagement.

Number two, list engagement. What's your open rate? What's your click-through rate? Now, that is going to be different from niche to niche or business to business, but if your open rate is less than 10%, that is a problem.

They're not really interested, or you need to warm up your list. Click-through rates, usually I say 1-2% is a good click-through rate. For me, personally, on the open rate, I get an open rate of about, it depends on the email, 30 to 45%, but I was happy a lot at 15-25% when I was working on engagement.

Number three, your conversion rate. What percentage of your subscribers are actually buying something from you? If you're not making sales, you need to go back and rethink your money-making process. What are your strategies to make money?

Number four, what is your revenue per subscriber? That is something that I am going to be working on tracking in 2026. This is the most accurate health metric of your business. How much money are you making for every single one of the subscribers?

You see, you could have a small list and you can still be making money. Back in the day, when YouTube was just starting out, a lot of those people, the small YouTubers, were making money, more than the big YouTubers.

What was happening? See, the smaller ones had high engagement. It wasn't the size of their audience that drove revenue, it was their engagement.

And so you need to go back and look at these. You're looking at your email opt-ins, your list engagement, your conversion percentages, and then how much money are you making for each subscriber that you have. Look at those things and realize that better engagement is going to be bigger numbers, all right?

Number one, you need to track the metrics that matter. Number two, ignore vanity metrics. Ignore them.

What do I mean by that? These are numbers that don't indicate success. They just make you feel good.

Oh, look, how many Instagram likes I got. Look at how many followers I have. Look at how many page views I have, but I don't have any conversions.

Those, you may have a whole lot of high numbers, but if you're not making money off of it, it doesn't really matter. You see, many, go back to the YouTubers, many creators with small but loyal audiences were earning more than all those big creators.

The smaller creators focused on depth, going deep with each person, rather than wide in an inch thick and a mile wide. They wanted to build a relationship so when they had new content, people were just dying to buy whatever it was. So ignore the vanity metrics, pay attention to the metrics that matter.

Number three, create a 2026 dashboard. Commit that every week you will look at these metrics.

Sometimes it's probably only going to take 15 minutes, and if things are growing, that's all you need, you just need to keep doing it. If you're not growing, then you're going to need to go into each one of these and see what you could do to change them.

What should be on that lovely 2026 metric dashboard? What's your traffic like? And that includes different things.

Like, I was in Google Analytics this morning and looking at a brand new blog post that I put out last month about Advent Candles in order, and it was part of a collaboration. I had over, I've had over 2,000 views on that thing.

Now, that's really nice, the vanity metrics. But how many buyers have we gotten from that? And I can track that because I have a lead magnet, and I go to that lead magnet and see how many buyers I got from that.

So, number one, what's your traffic like? Number two, email sign-ups. Number three, conversion rates.

Number four, what's your revenue per offer? If you're running an offer right now, how much money are you bringing in? And then, what is your revenue per subscriber?

You're wanting to look at these metrics and pay attention to them. Again, you don't have to do it every day, but I would really encourage you to just pencil in 30 minutes a week.

You see, businesses that track weekly dashboards, not yearly, that's really nice, or not even quarterly, by the time you've gotten to the end of the quarter, you've had 2 or 3 months of mistakes that you could have fixed. You see, if they are tracking weekly, you're going to scale much faster.

You can correct the mistakes quickly and double down on what works. Think of it like Sam Walton's store-by-store data, daily. Think about it for your content, okay?

He's looking at inventory and sales, and you're looking at content and sales. So I would encourage you to choose these are 3 just general metrics. Again, traffic metric, email metric, and revenue metric.

Those are the three major ones. And make yourself a Google Doc, or whatever doc you like, and just have a doc for every month, and on that doc, you can do the weekly, and write all your numbers in, and track them, and just see how you're doing.

I would love to hear how you're putting this into practice, and if this is helpful to you, would you just share our podcast with one person, one small business owner, content creator, blogger, or podcaster? That would mean the world to me.

Hey, I am Kerry Beck with Family eBiz. We'll talk to you next time.

If your list only grows when you post, you don't have a system—you have a hobby. Learning how to grow your email list automatically means your business works for you even when you're offline, on vacation, or sleeping. This episode continues our series on automation and systems with 3 specific tactics that turn your email list into a 24/7 growth machine.

Just like Charles Spurgeon multiplied his reach with preaching booklets that circulated without him in the 1800s, your lead magnet should share your message and grow your list while you're babysitting grandkids or baking cookies.

✅Why how to grow your email list matters for expanding your impact and serving more people

✅The high-demand lead magnet strategy that converts better than 12 mediocre freebies

✅How to create a 24/7 welcome tour that nurtures and sells automatically

✅Where to add entry points everywhere so your list grows without you posting

✅Your assignment: Choose 1 lead magnet and create one new entry point today

Ready to grow your list on autopilot? Grab the 25 Lead Magnet Ideas freebie and the Business Marketing Audit to analyze your email system!

Recommended Resources

How to Get Your Next 1000 Subscribers - on sale this week - SAVE 50% with code: NEXT1000

25 Lead Magnet Ideas

Business Marketing Audit

Show Notes:

Well, hello everyone, Kerry Beck here with Family Ebiz, where we help families start online businesses to find freedom in their life, to do the things that are important to them. Today, we're talking about one of my favorite topics, emails.

Some people are a little afraid. If you follow me for any length of time in homeschooling or in family ebiz, you know I send a lot of emails at times. We're going to talk about your email growth game plan, how to grow your list while you sleep, or how to grow your list while you're on vacation.

You see, if your list only grows when you post, you don't have a system, you have a hobby. It is all dependent on you, and you just sort of dabble in it.

You need to get to the point of a system. We're in the middle of a series on automation and systems, and so you need a system.

But why does that matter? And why does list growth matter? One, you will have more of an impact to serve your audience, to help the people that need your help.

Charles Spurgeon is a theologian back in the 1800s. He began publishing preaching booklets that circulated without him. For years, he was multiplying his reach long after writing them, long after he was alive, because he is still having an impact on people based on those preaching booklets.

And so he would preach, and he would leave them wherever he was, wherever he would go and preach at churches, and he could leave a stack of those, and people could get those afterwards. And basically, that's what you need to be doing with your email list.

Y'all probably heard me say it a gazillion times, if you have a good lead magnet that you can offer for free, just like Spurgeon was offering these preaching booklets. Now, he wasn't trying to make money off of that, he was trying to change people's lives, but a good lead magnet works the same way. It shares your message when you're offline.

You know, it's nice to be able... I'm leaving in 2 days to go babysit for 5 days. Now, I will work some, but not like I would at home, because I gotta go drop them off at school, and pick them up, and do this, that, and the other, and so we'll be doing some things, and baking cookies, and all sorts of things, but I won't have as much time.

Will my list still be growing? I surely hope so. Because I have lead magnets out there that work for me even when I'm not online.

So I want to share today 3 tactics that you can use to grow your email list while you sleep. The first one is to create or find your high-demand lead magnet.

What does this look like? First of all, it needs to solve a problem that your audience has. It doesn't solve it like your paid products, but it needs to solve a problem.

This could be a checklist, it could be templates, it could be cheat sheets, it could be printables. Whatever your audience consumes the best. It could be a video, it could be an audio, whatever they consume.

You see, bloggers who use one high-converting freebie, they will grow faster than someone has just 12 mediocre ones. And some of you are like, oh, I gotta get a new lead magnet for this, and a new lead magnet for that. No!

You just need a few lead magnets that convert, meaning people will actually sign up for your free item. If they're not signing up for your free item, then that is not a high-converting freebie. You need to keep stats on that.

We're going to talk about that, I think, next week is our data-driven podcast episode. So, it's really important. If you need ideas on this, I have got a lead magnet for you, believe it or not - 25 lead magnet ideas. And we will be putting the link to it in the show notes, wherever you are listening to this.

So, number one, tactic number one, create a simple, high-converting lead magnet.

Tactic number two. 24-7 welcome tour. Welcome to my world.

Let me make you feel at home. And it's all automatic. For me, with AWeber, it's been called campaigns, now it's called Workflows.

You can see what your email service provider does, I don't know what they call it, but it's something, so when they sign up for that lead magnet, they're going to get a series of emails. And what is in that email funnel?

You need to welcome them. Make sure they got the item that they were asking for. Maybe tell a story, maybe a quick win, and then a soft pitch.

You don't do all of that in one email. You're going to space them out. I highly recommend sending one email a day for 4 or 5 days, something like that, because then they get used to opening your email.

And you want them to get to know you, to like you, and trust you. So you welcome them, and you relate to whatever their problem is. Then you might tell them a story in your niche, and some value content there.

And then a quick win, something they could do that day that they could get a quick win, and then some sort of soft pitch to something that's a paid item. You see, Gillian Perkins has her own business, and her business continued to grow through maternity leave. Why?

Her funnel welcomed, nurtured, and sold automatically. Are you doing that? Most of you will have a welcome, but do you have anything for sale on that welcome?

So, you need a 24-7 welcome tour. That's an email funnel.

Lead magnet, welcome series, and then tactic number 3, add entry points everywhere. What do I mean by entry points? How will people find this lead magnet and sign up, and your list grows, and then you can sell to them?

Well, hopefully everything you put out needs a job, whether it's a blog post, a podcast, no matter what. It needs a call to action. I call it a job, and that's what you're trying to get people for.

So, on your website, you could have your lead magnet there. And blog posts are great places. I mean, every blog post, I think, needs a lead magnet sign up.

It may also have a for sale something, but every blog post and every podcast in the show notes, if you have a podcast, that is another place, that's another entry point. Your social bios are another place on Facebook, Pinterest, Instagram, wherever. You can offer a lead magnet there.

Pinterest, great place. And not just in your bio, but you can be pinning images of that lead magnet so that it gets out there even more.

You see, a content creator, or an online business that adds 7 opt-in touchpoints to their blog can double your monthly subscription, possibly, in 60 days. But you've got to get it out there. You can't grow a business if you don't get it out there.

So, add entry points everywhere, and those are just a few. You might think of some other places as well.

So, tactic number one, you need a high-converting, simple lead magnet. Tactic number two, 24-7 welcome tour, email funnel. And tactic number 3, add entry points everywhere.

Now, here's what I want you to do. I want you this week to choose one lead magnet and create one entry point today. If you already have a lead magnet, choose your best one that gets the most traffic, and add it one new place.

You know, a few weeks ago, we talked about 10-minute activities. This is a 10-minute activity. You go find, and you could do it in more than one entry point.

Maybe in 10 minutes, you can add it 3 places, I don't know, but put something out there and get that lead magnet, growing your email list so you can eventually grow your sales as well. And like I said, I have my 25 lead magnet ideas, and you're welcome to sign up for that. I also have a business marketing audit, and there's an email section on your email system, and so you can go to that section, and there's several questions that you could answer, and that will help you as well.

We'll put links to the show notes. If you really want to dive into growing your email, and where you're going to get your next 1,000 subscribers, I do have a course, and it's called How to Get Your Next 1,000 Subscribers with Free Methods. So, everything in there, all the strategies, you're not going to buy ads for it, is what I mean.

Now, ads are going to grow your list faster, but you don't have to buy anything. Everything in that course is a free strategy. And if you want to this week, you can use the code NEXT1000, and you can get it for 50% off.

So, that might be something that would be helpful to you. Hey, thanks for spending time with me. It would mean the world to me if you share this with someone that is trying to grow their email list.

Hey, I'm Kerry Beck with Family eBiz. We'll talk to you next time.

December is going to prove whether your business has systems or not. When life gets busy, things fall through the cracks unless you know how to automate your business. This episode continues our series on systems and automations with three specific strategies that will save your sanity in 2026.

Just like McDonald's built their empire on the Speedy Service System in the 1940s, your business needs repeatable systems that anyone can follow—systems that run WITH you and WITHOUT you.

✅3 methods on how to automate your business onboarding so it feels personal 

✅Why launch kits save you from recreating assets every single time you promote your products

✅The exact content workflows for batching emails, podcasts, and social media

✅How to use templates in Canva and standardized processes like newsrooms do

✅Your assignment: Pick 1 system this week, outline it, and build it so it runs on autopilot

Ready to simplify and scale? 

Grab the Business Marketing Audit—half of it focuses on analyzing your systems for 2026!

Recommended Resources:

5X Method: Turn 1 Podcast into 5 Money-Making Assets in 5 Minutes

SAVE $10 with code NOV10

Business Marketing Audit

Business Marketing Roadmap

Show Notes:

Hey everyone, Kerry Beck here with Family Ebiz, where we help families start online businesses so they can find the freedom in their life and do the things they're called to do. For me, that's going to see my grandkids, or going on vacation, and then also being able to volunteer at church and help with kids.

There's all sorts of things I've been able to find freedom. One thing about freedom, during this semester, we just finished last week, I don't work on Wednesdays sometimes till 3 o'clock. And so, I have the freedom to be able to go to church, minister to ladies, minister to the kids, all sorts of things.

That's what I want for you. So hopefully these podcast episodes are helping you get your business online. And today, we are going to talk about freedom.

Time Freedom Formula: How You Can Work Less and Earn More in 2026

We're starting a series, and I really want you to take this time to really prepare for 2026. If you're waiting till January 1st, that is way too late. You should have already been thinking about it, to be honest.

What I see from a lot of people, including some of my Mastermind members and Homeschool Blogger University businesses is they're working non-stop, but revenue doesn't grow. What you need, you don't need more hours. What you need are repeatable systems.

Systems that put things on automation. And that's what this series is all about over the next 3 or 4 weeks.

Systems Give You Freedom

Systems are what gives you the freedom to be able to do things, and things are going on autopilot. If you think about the production of a car, back in the golden age of car building, they would do it just everyone was working on one car. Well, Henry Ford completely changed that and created an assembly line.

Ford didn't work faster or harder. He built a system that worked for him and without him. In the 1920s, auto production skyrocketed because of a standardized workflow.

You need many assembly lines in your business. An email mini assembly line, a social assembly line, a content creation assembly line. You need a system, and each one of them needs to be a lot of it on autopilot.

Do you have that? If not, this episode is for you. And if you're multitasking, come back to me, because I've got 3 tactics that I think can help you put things on autopilot, and put things on repeatable systems.

Tactic One: Identify the Tasks You Should Never Do Daily

The first tactic isn't a system, but I want to tell you, you need to identify the tasks that you should never do daily. You should never do these every single day that you're working.

Formatting your content every day. Scheduling for Pinterest every day. If you're scheduling, why are you doing it every day?

Email tagging, or social tagging. Uploading podcast episodes every day. Those are just a few.

How do you choose these tactics? I've got 3 things you need to look at. Number one, is it repeatable? And is it repeated in your business? If so, those are the ones you need to start with.

Is it low thinking? To where you don't need someone to interpret information or data. And is it a high time cost? In other words, it's a time suck.

Is it repeated? Low thinking? High time cost? If it is, you need a system for it.

I don't know if you've ever read the book, The 4-Hour Workweek, by Tim Ferriss, but he automated his inbox and his customer responses to it, and that saved him tons of time. It freed him to grow his profits rather than push buttons. An email inbox is a great way, great place for you to maybe get started.

It is a time suck for me, and some days I don't even look at email. Isn't that terrible? So, number one, you need to not do tasks that are repeated, that are low thinking and high time costs. And those are ones you need to get on a system.

Tactic Two: Use Automation Tools as Your Digital Employees

Number two, use automation tools as your digital employees. What do I mean? You might use ConvertKit automations, or your email service provider.

I use AWeber automations. I don't send an email for every lead magnet that someone picks up. I don't send an email for everything that someone's bought.

Those are all on automations, whatever your email service provider calls them. You might use Zapier, so that maybe they take an action on your webpage, and Zapier is going to automate. It's going to add them to a list, or whatever.

Let's go back to email service providers, automation. I haven't figured it out, I don't use it, but AWeber actually allows you, if they click on things on your webpage, it can actually start an automation for you. So there's something I know I need to do, I just haven't done it.

Canva templates. Are you creating a new Pinterest image, or a new blog post image, or a new Instagram, whatever. If you're doing it all the time from scratch, stop.

You need templates. I just sat down today. I had 5 blog posts, I think, that I needed to make a vertical pin image and a square pin, because we're in the middle of 30 days.

I had my pin images. Those are the ones I want to look really good, because I get Pinterest traffic from it, and that's one of my high traffic senders.

I have a project. And it's got like 5 or 6 templates, and for each one of them, I can just whip it out. Now, I actually, I got stuck on one of them, and I was reviewing keywords, so I didn't do it, but I could get all 5 of those pins and squares in 30 minutes.

And then it's done, and I am done till sometime in December. Otherwise, I would have spent 2 or 3 hours, 30 minutes on each. Use your templates.

That has saved me time, especially during my own 30 days of thanks, and I create an image, square, and pin for every single one of them. Well, what's the moral of this story? Digital employees don't sleep.

They don't burn out, and they don't ask for vacation. Those automations are working for you 24-7.

So, you need to think of one repeatable task that you need to automate before December 1. That's tactic number two.

Tactic Three: Use AI to Save Time

Tactic number three is, it made me think of this with digital employees, AI. Now, AI is not gonna replace you. You need low-thinking things for AI to do.

But I have started creating my podcast episodes, my outlines, with AI. I tell it what I want to do, the content, and it pops it out, and it actually gives me some of these historical stories, like the Tim Ferriss story and the Henry Ford. That was from AI.

I didn't have to go researching all of that. And so that is a system. I have a prompt that I already have.

I can fill in the title of what I'm going to talk about, the content, and it pops everything in for me in an outline form, which is I prefer speaking from bullets and outlines. You may not. But it's a prompt that's already made, and it has saved me hours and hours of prep time.

For these episodes that I do here and in the Homeschool Coffee Break as well.

It's similar to what I call my 5X method. My 5X method is I record one time, like I'm doing right now. I take that transcript and give it to AI.

And AI gives me 5 titles, it gives me descriptions, and social, and blogs, and everything. Gives me 5 different pieces of content. That's pretty cool.

And I know some of you already have the 5X method, because it came out this past summer, and some of you grabbed it then.

What You Need to Do This Week

So, what do you need to do this week? You need to pick one repetitive task and automate it before December. This is coming out, I think, November 23rd or 24th, so take out Thanksgiving a few days, you've got about 10 days that you could work on this and automate it.

Get it automated, and start saving yourself some time.

If you need help looking at your systems, I have my business marketing audit, and the second half of it is systems, and you can go in there, and that might help you get some ideas on what do I need to automate? What's working, what's not working.

And you can get that, there'll be a link in the show notes as well. Or some of you want to just dive deep, 5X method into AI, you can get that as well, and I'll have a link to the show notes. In fact, in November, you can get it for $10 off.

Isn't that a cool thing? Just use the code NOV10, and you will get $10 off.

Let's Review

So, let's review for a minute. You need to identify the tasks you need to quit doing every day. Quit doing, if it's repeated, low thinking, high time costs. Quit it.

Number two, automate. You need to put things on system. Automation tools are your digital employees.

And number three, AI. Use AI, get it on a system, and start using it over and over again. It'll be on a system. And AI will save you time, depending on what type of content you need to promote.

Hey, thanks for spending time with me. Would you please leave us a 5-star review? That would mean the world to me. And be sure to subscribe to our channel as well. I'm Kerry Beck with Family eBiz. We'll talk to you next time.. We'll talk to you next time.

Working nonstop but revenue isn't growing? You don't need more hours—you need repeatable systems that give you time freedom. This episode kicks off a series designed to help you prepare for 2026 by automating the tasks that are stealing your time and freedom.

Just like Henry Ford revolutionized car production with assembly lines, you need mini assembly lines in your business—for email, social media, and content creation—that work on autopilot.

✅Why time freedom comes from systems, not more hours of work

✅3 criteria for identifying tasks you should never do daily 

✅How to use automation tools as your digital employees that work 24/7

✅Why AI can save you hours on content creation without replacing your unique voice

✅1 repeatable task you need to automate before December 1st

Ready to build your systems? 

Grab the Business Marketing Audit to identify what needs to be automated in your business!

Recommended Resources

5X Method: Turn 1 Podcast into 5 Money-Making Assets in 5 Minutes

SAVE $10 with code NOV10

Business Marketing Audit

Show Notes:

Hey everyone, Kerry Beck here with Family Ebiz, where we help families start online businesses so they can find the freedom in their life and do the things they're called to do. For me, that's going to see my grandkids, or going on vacation, and then also being able to volunteer at church and help with kids.

There's all sorts of things I've been able to find freedom. One thing about freedom, during this semester, we just finished last week, I don't work on Wednesdays sometimes till 3 o'clock. And so, I have the freedom to be able to go to church, minister to ladies, minister to the kids, all sorts of things.

That's what I want for you. So hopefully these podcast episodes are helping you get your business online. And today, we are going to talk about freedom.

Time Freedom Formula: How You Can Work Less and Earn More in 2026

We're starting a series, and I really want you to take this time to really prepare for 2026. If you're waiting till January 1st, that is way too late. You should have already been thinking about it, to be honest.

What I see from a lot of people, including some of my Mastermind members and Homeschool Blogger University businesses is they're working non-stop, but revenue doesn't grow. What you need, you don't need more hours. What you need are repeatable systems.

Systems that put things on automation. And that's what this series is all about over the next 3 or 4 weeks.

Systems Give You Freedom

Systems are what gives you the freedom to be able to do things, and things are going on autopilot. If you think about the production of a car, back in the golden age of car building, they would do it just everyone was working on one car. Well, Henry Ford completely changed that and created an assembly line.

Ford didn't work faster or harder. He built a system that worked for him and without him. In the 1920s, auto production skyrocketed because of a standardized workflow.

You need many assembly lines in your business. An email mini assembly line, a social assembly line, a content creation assembly line. You need a system, and each one of them needs to be a lot of it on autopilot.

Do you have that? If not, this episode is for you.

Tactic One: Identify the Tasks You Should Never Do Daily

You should never do these every single day that you're working. Formatting your content every day. Scheduling for Pinterest every day. If you're scheduling, why are you doing it every day?

Email tagging, or social tagging. Uploading podcast episodes every day. Those are just a few.

How do you choose these tactics? I've got 3 things you need to look at. Number one, is it repeatable? And is it repeated in your business? If so, those are the ones you need to start with.

Is it low thinking? To where you don't need someone to interpret information or data. And is it a high time cost? In other words, it's a time suck.

Is it repeated? Low thinking? High time cost? If it is, you need a system for it.

I don't know if you've ever read the book, The 4-Hour Workweek, by Tim Ferriss, but he automated his inbox and his customer responses to it, and that saved him tons of time. It freed him to grow his profits rather than push buttons. An email inbox is a great way, great place for you to maybe get started.

It is a time suck for me, and some days I don't even look at email. Isn't that terrible?

Tactic Two: Use Automation Tools as Your Digital Employees

What do I mean? You might use ConvertKit automations, or your email service provider. I use AWeber automations.

I don't send an email for every lead magnet that someone picks up. I don't send an email for everything that someone's bought. Those are all on automations, whatever your email service provider calls them.

You might use Zapier, so that maybe they take an action on your webpage, and Zapier is going to automate. It's going to add them to a list, or whatever.

Let's go back to email service providers, automation. I haven't figured it out, I don't use it, but AWeber actually allows you, if they click on things on your webpage, it can actually start an automation for you. So there's something I know I need to do, I just haven't done it.

Canva templates. Are you creating a new Pinterest image, or a new blog post image, or a new Instagram, whatever. If you're doing it all the time from scratch, stop.

You need templates. I just sat down today. I had 5 blog posts, I think, that I needed to make a vertical pin image and a square pin, because we're in the middle of 30 days.

I have a project. And it's got like 5 or 6 templates, and for each one of them, I can just whip it out. Now, I actually, I got stuck on one of them, and I was reviewing keywords, so I didn't do it, but I could get all 5 of those pins and squares in 30 minutes.

And then it's done, and I am done till sometime in December. Otherwise, I would have spent 2 or 3 hours, 30 minutes on each. Use your templates.

That has saved me time, especially during my own 30 days of thanks, and I create an image, square, and pin for every single one of them. Well, what's the moral of this story? Digital employees don't sleep.

They don't burn out, and they don't ask for vacation. Those automations are working for you 24-7.

So, you need to think of one repeatable task that you need to automate before December 1.

Tactic Three: Use AI to Save Time

AI is not gonna replace you. You need low-thinking things for AI to do.

But I have started creating my podcast episodes, my outlines, with AI. I tell it what I want to do, the content, and it pops it out, and it actually gives me some of these historical stories, like the Tim Ferriss story and the Henry Ford. That was from AI.

I didn't have to go researching all of that. And so that is a system. I have a prompt that I already have.

I can fill in the title of what I'm going to talk about, the content, and it pops everything in for me in an outline form, which is I prefer speaking from bullets and outlines. You may not. But it's a prompt that's already made, and it has saved me hours and hours of prep time.

For these episodes that I do here and in the Homeschool Coffee Break as well.

It's similar to what I call my 5X method. My 5X method is I record one time, like I'm doing right now. I take that transcript and give it to AI.

And AI gives me 5 titles, it gives me descriptions, and social, and blogs, and everything. Gives me 5 different pieces of content. That's pretty cool.

And I know some of you already have the 5X method, because it came out this past summer, and some of you grabbed it then.

What You Need to Do This Week

You need to pick one repetitive task and automate it before December. This is coming out November 23rd or 24th, so take out Thanksgiving a few days, you've got about 10 days that you could work on this and automate it.

Get it automated, and start saving yourself some time.

If you need help looking at your systems, I have my business marketing audit, and the second half of it is systems, and you can go in there, and that might help you get some ideas on what do I need to automate? What's working, what's not working.

And you can get that, there'll be a link in the show notes as well. Or some of you want to just dive deep, 5X method into AI, you can get that as well, and I'll have a link to the show notes. In fact, in November, you can get it for $10 off.

Isn't that a cool thing? Just use the code NOV10, and you will get $10 off.

Let's Review

You need to identify the tasks you need to quit doing every day. Quit doing, if it's repeated, low thinking, high time costs. Quit it.

Number two, automate. You need to put things on system. Automation tools are your digital employees.

And number three, AI. Use AI, get it on a system, and start using it over and over again. It'll be on a system. And AI will save you time, depending on what type of content you need to promote.

Hey, thanks for spending time with me. Would you please leave us a 5-star review? That would mean the world to me. And be sure to subscribe to our channel as well. I'm Kerry Beck with Family eBiz. We'll talk to you next time.

Big results don't start big—they start small and consistent. Business visibility isn't built through one viral moment, it's created through repeated, compounding actions that take just minutes each day. If you're juggling a family, working full-time, or homeschooling while building your business, this episode is your roadmap to getting visible without the overwhelm.

In this episode, we're breaking down five 10-minute daily habits that build your business visibility like a snowball rolling downhill—starting small but gaining unstoppable momentum.

• Why consistency beats intensity every single time when building business visibility
• The visibility snowball effect and how it applies to your marketing
• 5 simple habits you can do in 10 minutes that compound into massive reach over time
• How Julia Child and Crystal Payne built visibility through small, faithful actions (not viral moments)
• Which single habit to commit to from now until the end of the year for maximum impact

Ready to build your visibility momentum? 

Grab the Scrappy Marketing Checklist mentioned in this episode to get more details on these visibility-building strategies!

SAVE 60% off Email Marketing Secrets with code: NOV60

SHOW NOTES

Hey everyone, Kerry Beck here with Family Ebiz, where we help you start online businesses and find the freedom in your life to do what you're called to do.

We are talking today about something that I know if you're a solopreneur, sometimes you struggle, or maybe this is a side hustle. We are talking about small steps that build momentum, and you could even call this the visibility snowball.

Because I think it's important that we realize people don't just make some big splash in the world one time, and then they just keep going. No, it is like a snowball. You know, you start to roll a snowball, you're gonna make a snowman, it just starts with a teeny tiny, you just grab some, and you roll it around in the grass, and you're getting a little bit more every time.

You see, big results in your business don't start big. They start by rolling something tiny over and over again.

Visibility, that's what we're talking about today. Visibility rarely comes from one viral moment. It comes from repeated compounding actions, and I'm going to talk about 5 things, 5 different habits that you could build, and each one of these are things you could do in 10 minutes a day.

Before we do that, I want to talk about some examples. James Clear, I don't know if you've read the book Atomic Habits, but he talks about how it is important to just improve 1% daily. You don't want to improve 50% and then stop and do nothing.

It's like, you know, people that pin everything on Pinterest for a week, and then they wait 3 months. That's not going to help you. It is better to have tiny actions that are consistent. Those are going to make massive impact in your business.

So, 10 minutes a day isn't impressive at first, but a few months later, you're going to look down the road and go, I'm suddenly visible, even though nothing seemed to be happening in the beginning. It was nothing super sudden, it just happened.

So, if you are dealing with raising a family, if you're juggling a business, maybe you're working full-time and trying to do this, you're working in the margins, some of you are homeschooling. This is the path you need to take. Being a little bit consistent, even 10 minutes a day, can get you further than spend all day Saturday working and then wait 3 months.

Google doesn't even know what you're doing and what you're about if you're inconsistent.

You know, I think about someone else, Julia Child, I like to cook. I have two of her cookbooks sitting right over there. She did not become an overnight success. In fact, it took her 10 years to become an overnight success.

She spent years writing letters, testing recipes, teaching tiny cooking classes, and publishing small newsletters. Her tiny visibility habits created a loyal audience before she ever had a TV show or a hit cookbook as well.

What is our lesson for us? Don't underestimate small, consistent touches with your audience. And I personally believe you should be writing them at least once a week.

In fact, earlier this month, I was teaching a class to my mastermind members, and I gave them a three-sentence template, so that you just fill in the blanks with your niche and whatever it is you want to teach, and it's a quick little email that you could send.

Another person that we got to know in the beginning is Crystal Payne. She is the money-saving mom. In fact, I bought rights to one of her e-books about daughters growing up to have their online business, and I will find a link to that for some of you that might be interested.

You see, again, she started simple. Daily tips, consistently posting. No big viral moment, just steady, faithful publishing. And 10 years later, she has millions of readers, best-selling books, and a best-selling podcast as well.

Her strategy wasn't intensity, it was consistency. So think about this, it's not intensity, it is consistency. It is a visibility snowball.

And so most online businesses, content creators, they stop, they start, they stop, they start, and the algorithms don't even know how to categorize them. Consistency, it builds trust.

People are going to buy from someone that they know, like, and trust. It builds SEO authority, or even Pinterest authority. Repetition. It builds repetition, and people need multiple touches before they buy. It said that they need at least 7 touches before they buy something from you.

Are you emailing enough? Are you reaching out to your audience enough? Seven times is a lot. Now, that means 7 times in one week, although with a launch, you might want to do that, but consistency every day, over weeks and over months as well.

And then visibility is going to compound, and you'll get invited to podcasts. Your list grows, your audience returns automatically, and your content works for you, even when you're offline.

So, I told you I had 5 10-minute visibility habits. I'm going to go through each one of these, and at the end, I want you to think about which one are you going to do from now until the end of the year?

This is publishing middle of November. That gives you about 6 or 7 weeks for you to be consistent over the next till the end of the year. And then, you're starting 2026 off on the right track.

Habit Number One: Refresh One Old Piece of Content

Update a blog post, and I'm going to tell you, it's super simple. I am doing this for a few of my Thanksgiving blog posts, and here's how I'm doing it. I'm taking it, I'm giving it to ChatGPT, giving it some prompts, and then I've got a new blog post. It's already in my voice.

Add a pin, add some internal and external links, and a call to action. Why does this work? Google loves fresh content, and small updates can revive SEO fast.

I do this also in June. I participate in a homeschool 10-day blog post. We produce 10 days of blog posts. That's a lot. And so what I do is I choose a topic that I already have blog posts, and then I freshen those up, maybe with some new examples or something. Fresh images, those types of things.

So, number one, refresh an old piece of content.

Habit Number Two: Engage in Three Places Your Audience Already Hangs Out

Maybe comment on a Facebook group thread, a post in your niche, podcast guest reel, just content somewhere, 3 different places. You can take 10 minutes and just put a timer on when you're doing this.

You have to see, engagement boosts your reach much faster than just posting new content. The algorithms like engagement because they know that you're helping people. Many creators get more traffic from a thoughtful comment than a new post, so think about that.

Just take 10 minutes and engage with your audience wherever they are.

Habit Number Three: Send a Short, Value Email to Your List

Just one tip, one tool, one story. Why does this work? Because it keeps you on top of their mind. It keeps you on top of mind. It builds authority, it drives traffic without creating new content.

And, you know, I do have, for those of you that don't know, have an email writing secrets book, and it is on sale this week for 50% off, so you can get that. And that may give you some tips as well to improve your email writing, your emails that you send out.

And like I said, with our mastermind this month, their template was a three-sentence template. A three-sentence email, you can do this.

Habit Number Four: Repurpose an Old Idea into a New Medium

What do I mean? Take one blog tip and turn it into a reel. Turn it into a pin, a quote card, a short email, just take one thing you've already written, one tip, and then turn it into something else and post it.

Visibility multiplies with more work. So, you take that one idea, and then you're going to recreate it every day for a week, let's say, in different places, and then do it again the next week.

So, repurpose one old idea into a new medium, a new platform.

Habit Number Five: Pitch Yourself for One Micro-Opportunity

What do I mean? Maybe go try to be a guest on another blog. I know tomorrow, the day I'm taping this, tomorrow I have a post going out on Kelly Warner's blog, and so I will get exposure to her audience. Maybe be a guest on a podcast.

Do some sort of collaboration, a roundup of posts. Small pitches can build long-term visibility and return on investment. One, yes, could bring traffic for years. I know that I still get commissions from people that I put something out a long time ago, and so that's pretty cool as well.

So, let's go over these, and I want you to think about what is it that you are going to do. You're going to pick one habit, and you're going to do it every day, or maybe every weekday, till the end of the year.

Number one, refresh one piece of old content. Two, engage in three places where your audience already is. Number three, send a short value email to your list. Now, you may not want to send a short email every single day, but you could work on that and go ahead and schedule them out so that you're getting one at least once a week.

Number four, habit number four, repurpose one old idea into a new medium, and then number five, pitch yourself for one micro opportunity.

You see, visibility doesn't require massive action, just consistent action. So, which one?

If you take 10 minutes a day for the next 30 to 60 days, your visibility snowball will be rolling by 2026.

So, I also, if you want more details on any of these, they're not all lined up the same, but I have a scrappy marketing checklist, and I go into more details on some of these. Not all of them, but some of them. So we'll put links to that in the show notes.

Ready to build your visibility momentum? Grab the Scrappy Marketing Checklist for more visibility-building strategies!

SAVE 60% off Email Marketing Secrets with code: NOV60

Imagine waking up on January 1st feeling ready, not worried. Picture yourself actually enjoying Christmas with your family instead of frantically planning what to post next. That's exactly what happens when you create a promotional plan before the holiday chaos begins.

In this episode, we're breaking down how to plan your business for 2025 so you can have the freedom to be fully present with your loved ones this December.

In this episode, you'll discover:

✅Why planning your promotional plan now means you won't miss the magic of the holidays

✅How to map out your Q1 calendar with monthly promotions, email sequences, and content

✅The budget planning process that aligns your revenue goals with your actual launches

✅What to include in your annual promotional calendar (launches, events, seasonal content, and family time)

✅How time blocking and ideal week planning help you work smarter, not harder

Ready to plan your way to a peaceful holiday season? Grab the Business Marketing Roadmap to get started!

Recommended Resources

Marketing Strategies & Overall Planning: Side Hustle in a Weekend

Boost!

45+ Email Templates - Get Q1 emails scheduled

Want to make money while you're celebrating Thanksgiving and Christmas with family?

This episode from the archives originally focused on vacation campaigns, but the strategies work perfectly for the holiday season when you're out of town. Instead of losing momentum during the busiest travel season of the year, you can set up an automated system that keeps your business running and generating revenue.

In this episode, you'll discover:

✅Why every entrepreneur needs a holiday campaign during November and December

✅How to choose profit-producing offers that sell while you're away

✅The secret to staying top-of-mind without checking email on your phone

✅Smart ways to use free content strategically during your time off

✅How to create urgency and scarcity so people buy now (not in January)

Ready to enjoy the holidays guilt-free while your business works for you? Grab the Holiday / Vacation Campaign Tool Kit—it's easy to adapt for your holiday campaign and includes everything you need to set up your automated system before you leave town.

SAVE $110 with code: SMOOTHIE - Good through Friday, November7.

Click here to get your Vacation (Holiday) Campaign Tool Kit

Show Notes:

How to Flip on a Money-Making Holiday Campaign While You're Celebrating

Well, hello everyone. Kerry Beck here with familyebiz.com and today we are talking about how to flip on a money-making campaign while you're celebrating the holidays, which I thought was very appropriate to record here at the beach, right? That's where a lot of us want to go during Thanksgiving and Christmas. We all love the holidays and we want that freedom, but too often we get so bogged down in our daily work that we never really take time off during November and December.

So what I want to talk to you today about is how you can make money while you're celebrating the holidays. Whether that's a week or whether that is, I don't know, a month or two, you can just decide whatever that looks like for you.

You know, most of us are a team of one. Some of us have a virtual assistant or a few people that are helping us but we do not live in corporate land. We do not have vacation days. And so we want to think and go outside that thought that there is no way to earn money unless I am working day to day all the time.

Now I will tell you I just want to bust through that thinking. It does take planning and I believe that you can come back from your holiday to money in your account. That's what it's all about. The freedom for us to have a business that we want.

For me, the freedom is for me like this last weekend when I'm recording this. We had cousin camp and I barely worked on Friday and I am catching up today. But I did not even turn my phone on to look at social media. I was so focused on our grandkids and I wanted to focus on them.

I wanted to have that a good experience. I wanted to grow that relationship with the people that are most important in my life. I wanted to help my girls be able to have a time with just their husbands, some time and some freedom as well. This is what I call a freedom business.

Do you have a freedom business? Are you dreaming of that freedom business? If you are, you are in the right place. We are going to show you how you can set up a holiday campaign, a holiday automation that just works on autopilot.

And this really is the power of email. Now, it does have to be planned ahead of time. If you're working on it during the holidays, that is not the point. All right?

So there are several components and over the next three weeks, if you're listening to the podcast, some of y'all have already bought the whole course and so you'll be getting extra like I think there's going to be five or six videos, but we're going to be talking about the main points.

And here they are. First of all, you need to continue to give away free high value information that builds relationships. That builds that know like and trust factor. And you have to ask for sales.

And I will tell you right now, most of you that have talked to me or have answered questions say, "I am terrible at sales." If you are terrible at sales, you need to work on that because if you're terrible at sales, you're not going to make money. You can't just throw up a website, create 5,000 courses. Some of y'all think if I just keep making more products, I'll make more money.

No, you have got to learn how to sell. Now, this is not a series on serving and selling. You can go back and watch some of my podcasts. In fact, I will list them where you are listening to this. But I truly believe that when you serve your audience, you will make money. You will sell to them. You will find the people that relate to you as well.

So you're going to have to ask for sales in your emails. And then on your next holiday season, all you have to do is make small little tweaks along the way. You will have already done the work.

So it is holiday time. Time to celebrate Thanksgiving and Christmas with family. And you need to be able to go away for a while and still make money. And I have done that myself.

So why do I believe that every entrepreneur needs a holiday campaign? Let's talk about this. What if you came home to Major Moola? I mean like really major moola because you had it all set up correctly.

And what if you stayed top of mind with your list? You didn't just disappear for two weeks or even a week or a long weekend. You stayed top of mind so they knew who you were. You were celebrating with family or maybe you were on the beach in the Bahamas suntanning.

Or maybe if you're in the wintertime, you're on the ski slope skiing. Or maybe you're taking in a show at New York City. I don't know what your type of holiday celebration is, but you think about that and think about being able to actually check those things off your bucket list. That would be awesome.

So this is a holiday sequence that you turn on when you leave and when you come home, you turn it off. All right? You're celebrating, enjoying time with your kids and then you turn that back off when you get back home.

This requires automation. Your business is still working for you at all times. That really is what an online business is all about. Your family wants your undivided attention.

And if you are constantly on your phone. And who wants to type an email on their phone anyway? You will be a better business person if you will take a brain break. That's a whole another topic.

And I was reading in my son's Inc. magazine about a guy who actually takes well he started with just one break from his business and he went away with a journal and that's it. He didn't have his laptop. He didn't have he may have had a book to read as well. That's what you could do during the holidays.

Plus, you could spend time with your family when it's time. Maybe your kids are taking a nap. You can read a book or you can be journaling in the morning, early in the morning or late at night after they go to bed. That means you would still be growing up here as well.

Now, we want to take time off during the holidays, but we do not want to ignore our list because if you ignore your list they will forget you or they will lose that know like and trust factor because they don't even remember who you are. You have got to stay consistent with your list. You must stay in touch with your readers.

Plus, if we do this correctly, you will have a funnel that is reusable. Unless you have a dedicated salesperson. Got a dedicated salesperson? Leave something in the comments. I would love to chat with you as well.

Now, I do need to tell you this is not a flash sale just because you're celebrating the holidays. Sometimes we run a flash sale because we're away and that is a viable option, but that is not what we are talking about. This is something that keeps our business running and instead of deep discounts, we're still going to ask for the full sales price.

All right, so that's sort of why. Now, let's talk about picking that perfect profit producing offer. You've got to figure out what are you going to offer these people while you're gone. So think about it. What would you offer? Leave something in the comments wherever you're listening.

My first thought to you is what do you know for sure will sell? This is not the time to experiment because you're not there to even check on what's going on. This is not the time to launch something because you're not there to launch. You need to find a proven winner. Something you know for certain is going to flip it on and it will make sales.

All right. A few things you might consider are what I would just go through your library of courses. What is it that you have that you know sells on a regular basis? That could be it.

Or another idea would be affiliate products. Find an affiliate product that is available year round. So if you turn this back on next winter, it would still be around and it would be even a bonus if you have an affiliate product that has recurring income because then not only do you make holiday money, you make money the rest of the year.

Now, choose your item, whatever your offer is going to be. Then you need to make some decisions.

How many offers are you going to have? Really, that depends on a few things, two factors. How often have you been emailing them already? And how long is your holiday time off?

If your holiday time off is a long weekend, let's say 5 days, starts on Thursday, comes back on Monday, that's going to look different than a two week holiday. A two week holiday might actually have two or more offers as well. So it really depends.

Remember that you should be emailing your list consistently. And if your list responds to your consistent emails, you could set this up however you like.

So how long will your readers buy now and not in a few weeks? That's another thing to consider. That's another decision. You have got to decide. To get holiday money, you need to include urgency and scarcity. If you don't include both of them in some way, somehow then it's not going to matter.

All right. And then the other thing I think the last thing I want to sort of point on before we close this out is free content. You know, if you've been around me for any time, you need to be sending your people free content. Content on a regular basis. So you are adding value to their life, to their business, to their hobby, to whatever it is you're giving them.

This means you schedule you do a podcast every week or you put out a blog post every week. At a minimum one time a week, you need to be giving something out. And if you post a blog post or you schedule your podcast on whatever your podcast platform is, so we need to realize there is a need for time off during the holidays.

You can come home to money as a one soloreneur. Some of y'all are like, "It's impossible." No, it isn't. And we're going to continue to show you how to do it.

What we talked about today was figuring out that perfect profit producing PPP, perfect producing product. It's four Ps. All right? Or course whatever the offer is. You've got to decide on that. Then you need to know what kind of regular free content you're also going to remind them of and give out in your sequence. That is what your job is right now.

This week, you need to go and decide those things. Now, before I close, I do need you to know that we have a brand new course called Vacation Campaign Toolkit. It will be selling for $97 later this month, but right now you can get it for $27. And I'm going to tell you what it includes.

It actually includes five complete video trainings. If you're listening to the podcast, even what I told you today, you're going to go dive deeper into getting that profit producing product offer. Next week we'll talk about emails and you will get actually we have a podcast. You'll get that plus you'll get a second video training on emails.

Then we'll talk about tech and the tech part is you'll get that in the podcast but then we'll continue to talk about how to monetize every place you can through that whole holiday season and then how do we follow up and review what is going on. So those are our five trainings.

Then you'll also get a three-week calendar. Five days a week it'll tell you day one this is what you do. So for three weeks, over the next three weeks, you could have this holiday campaign completely set up and you'll get a checklist so that you can make sure that you have done everything and you don't have any missing parts, no leaks in that funnel.

You'll get an eight-step worksheet. That's where you're going to be really thinking and answering the questions that we've talked about today. And we'll also give you the PowerPoint slides. I'm not using PowerPoint in this, but some people would like to print them out and take notes along the way.

And then finally, we're going to give you a resource list. These are the best platforms, I believe, to make the campaign go smoothly with as few hitches as possible. So wherever you're listening to this, there should be a link to the holiday campaign toolkit. Go grab it. I would love to work with you.

I may even throw in I'm going to just do this right now. The first three people that sign up for the vacation campaign toolkit in June 2024, that's when we're recording it, will get a free 30 minute coaching call with me. That is worth $50 alone. I charge $100 an hour for coaching.

So for $27, you get the whole toolkit. And if you're one of the first three, you will also get a $50 coaching and we will talk about all of this and how to set this up and what's the best offer for you to make.

Want to enjoy the holidays guilt-free while your business works for you? Grab the Holiday / Vacation Campaign Tool Kit—it's easy to adapt for your holiday campaign and includes everything you need to set up your automated system before you leave town.

SAVE $60 with code: SMOOTHIE - Good through Friday, November 7. Click here to get your Holiday / Vacation Campaign Tool Kit

Thank you so much for spending time with me. I am Kerry Beck with familyebiz.com. We'll talk to you next time.