Are you feeling stuck in your online business, even though you're working hard?
You might be falling into one of the three most common growth traps that hold entrepreneurs back. The good news? They’re fixable!
In this episode, we dive into:
✅ The #1 mistake that keeps online business owners from scaling (and how to avoid it!)
✅ Why accountability is the missing piece in your success (and how to build it into your routine)
✅ The surprising reason many solopreneurs struggle—and how a small mastermind can change everything
👉 Ready to break through these barriers and finally gain momentum?
Join FamilyEbiz Mastermind—only 3 spots are open! Apply now before they fill up!
Show Notes:
Hey, everyone, Kerry Beck, here with Family Ebiz, where we help families start and scale their online business, to find freedom in their life and do what they've been called to do.
We have been talking about tiny movements, tiny little tweaks in your business that can gain great momentum today. What I want to do is move a little further along that line and talk about the 3 growth traps that are holding you back. You might be making little things, but there are still 3 things that could grow. Your business could scale it.
But it's they're holding. These things are holding you back. We're going to talk about that. We're going to talk about how to fix it. So if you have not subscribed to our channel, please subscribe or leave a comment or review. Wherever you are listening to that that would mean the world to me. I do want to just get started with a quick question, though. Are you feeling stuck, even though you're working hard as can be.
You are not alone. I remember days I would feel like I would work.
I've worked my tail off for a whole week preparing a webinar, and then I would have a 0 sales. This was a few years back. Sales I was like. Is this really worth it. I am doing all this work, and I'm not making money. I have friends in the business that have just not quite clicked onto what they're doing. They haven't taken those steps, and yet they didn't. They didn't make any sales for several months.
Can you relate to that? If you're not making money at least on a weekly basis, hopefully on a daily basis. Then you might be stuck in one of these traps. They are keeping you from growing
your business, and to starting to make some money with them, or to go from a little bit of money to part-time or part-time to full-time income. So what are these growth traps?
Growth trap number one, you have a lack of clear focus.
You might be chasing those shiny objects. Okay, I've done that, too.
You have. You've got you. You start down this one folk thing doing this one strategy, and then you hear a webinar or an Instagram reel. You're like, oh, I need to do this. I'll sign up for that, and then you go down here, and you are totally overwhelmed because you are trying to do too many things. All right. You're trying to do every marketing tactic instead of just mastering one. You need to master one before you go on, same with products. If you have a whole bunch of products that are not making sales, you need to go find out why.
Before you ever create another product, it's the same thing. You don't have a clear focus for your business. You're jumping, not just between what product to sell, but platforms. Oh, I'll go do, pinterest, and that doesn't work in the 1st month or 2. 0, I'm going to go. Do Facebook. Oh, that doesn't work. I'm going to go make a quiz, you're constantly doing different things. So what is the solution to this growth trap? Where you lack a clear focus?
You need to focus on a proven simple, scalable plan. Let me say that again. Proven, simple, scalable plan that aligns with your strengths and you need to follow. I encourage you.
One expert, let's say, get that one down under your belt and then move on to something else. But that expert better be able to cover a lot of things. Not just one thing because if they're just tell, you need to find someone that you can truly follow. They are proven in what they do. They are people that you can trust. And I think that's important. Because I mean, I follow a lot of people on Instagram. I listen to podcasts from a lot of different people, I put into practice. I implement only one or 2 people's ideas.
Y'all know. My mentor, like my business coach is Amy. Talk, Amy Porterfield, and I'm going to tell you. When I got Digital Course Academy, I followed that thing to a T, put everything else aside. I didn't care about anything else I needed to follow it, and I was going to follow it. According to how she said, I'm going to tweak things because I thought, Oh, that that's not going to work with my niche. No, I followed exactly, and I did. I made my money back like that, and a little bit of profit on my 1st launch of raising leaders, not followers. So you need to follow something that aligns with your strengths. I will tell you. I did that for about 2 years.
Then I took a course on Facebook ads. And not only did this thing teach me Facebook ads. It helped me with my sales copy. It helped me with my images. It helped me with my funnels. It helped me with my trip wires, so it wasn't just how to do an ad. All of that is necessary to have a successful ad.
So I did one. I sort of got successful with the launches. Now, I've moved to Facebook ads and doing ads as well. So you need to follow something that is just following one thing and not being scattered. In doing that, you need to think about your goals.
What are your goals and what strategy will help you meet that goal? And I wanted to take racing leaders, not followers, to the next level. I knew that digital Course Academy would help me with that in being able to see long term results. So if you have a lack of clear focus. That is a growth trap. If you're chasing all those shiny objects.
Growth trap number 2. No accountability.
This, to me is why so many solo entrepreneurs struggle to stay consistent? Are you having a hard time, being consistent in what you do?
And again, I have been part of different types of accountability groups and pods and masterminds all sorts of things. But when I am in a group, a small group that holds me accountable, I get my stuff done. I don't procrastinate, because I'm not going to be embarrassed to go in there and say I didn't get it done.
So some of the signs of this trap is, you set goals, but you don't follow through with them. You feeling overwhelmed. And you procrastinate and really procrastination is just unmade decisions. You're just not moving forward as well. You are overwhelmed, all right, and that's not good, and you'll never grow if you are procrastinating, and you're overwhelmed.
So what can you do find a accountability structure that will work for you and your business find a structure that maybe encourages you for weekly check-ins. Maybe you have an accountability partner. Maybe you're going to track progress yourself. Maybe there's someone on your team that you are going to check in with every day or every week. It just depends. And so you need to find some sort of structure in your business, and in the way you do business that will promote accountability. I have. I've really ever had an accountability partner like one person.
But I we have been part of mastermind since 2008, and they have been structured differently. Our 1st account, our 1st mastermind we joined in 2008 was $10,000 a year, and we still had to pay to fly to Washington, DC. 4 times a year, and we had when we showed up we had to tell what was going on in our business, and there was some sort of accountability. We've done that. I have hired personal coaches, and that has helped with accountability as well.
And then I have taken some of that, and I have worked with people, and now I coach people and run masterminds to help them stay on track. One of the things about our mastermind I have had some different people. One of them is Jan, and she says at the end of the mastermind, when you send me my action plan, I print it out. And I put it next to my computer, because I know next month I'm going to have to tell people.
Did I get the things done that I listed on the action plan. I don't tell people what to do. Our mastermind members. They choose what they want to do, and they have to come back and tell, what have they done?
And then we can talk about that and encourage them. There are check-ins along the way during the month, but I've had. I have many mastermind members that say accountability is so good because it keeps me on track. So it also helps them focus. So there's 2 things right there. So growth trap one is lack of clear focus number 2, no accountability and last growth trap is you're missing some sort of community.
I believe a community is the hidden power of being in a small focus group. When you have a small focus group it will push you forward. And again, I've told you I've been in different groups. One of our groups was about 10 or 20 people, and we met in person.
Our our personal, my personal masterminds. We're groups of 4 business people, and those 4 people know each other, and they are confidential, and they
They hold each other accountable. But what does what happens if we don't have community, you feel like you have to figure everything out alone or with Mr. Google, or you lack support from people who understand your online business. I have another mastermind member, Danielle, and she's just like, you know. I can start talking to my husband about this, but he's nice, but he doesn't really get it. But when I come to our meetings you get it, and you can help me move forward. That is what is exciting and that's what I'd love to see is people encouraging. I have that myself. When I am part of Amy's coaching program. I get to talk to people that are a little step ahead of me, or maybe a little bit behind me, and I can gain their expertise if they've already worked in that area. Or I can encourage people when people are trying to figure out how to get started. So it works great. And we can do that through different lots of different means. But that is one thing. If you are struggling and you feel like you have to figure it out all alone.
You need to find a community, surround yourself with like-minded business owners who will challenge you and support you.
And again, I personally believe, some sort of mastermind, some sort of small group where you can get feedback, fresh ideas and encouragement. Let's face it. We all get burned out sooner or later. We need to be encouraged to move forward.
So growth, if you're multitasking, come back to me. Growth trap number one, you lack clear focus, that shiny object. You're going in 10 different directions. Quit start finding something and follow a simple one. One plan, simple, scalable improvement.
Number 2. No accountability. You're not falling through your procrastinating. You need to get an accountability structure where you are having check-ins at monthly at the minimum, hopefully, weekly, maybe daily
And growth trap number 3. You're missing community. You might need to be able to find some community. I personally, when I pay to be in a community, I get more out of it because those people are more dedicated. The free communities are good, and I'm part of some free communities, but I just don't. People aren't as committed to it.
Let's just say now, I would like to just sort of encourage you in this. You do not have to stay stuck.
Small changes can create big momentum. So find, pick one of these. If you are in any of these, pick one thing that you could do, what would it be and start doing that through the next few weeks, and see what kind of small change one little small change, and how that could change.
And then, if you are interested in our mastermind, it is open this week we have, I think, 3 slots open. I would love for you to apply. We'd love to have you join us. We have some great small groups, and if I fill those 3 up I may open another whole new brand new group. So if you're interested in finding out what that's all about, you can go to family events.com slash, mastermind. It is listed in the show notes wherever you are listening to this.
And I just want to thank you for your time. I am here to help you get out of those growth traps
and get on with making money and not wasting your time and being able to take your business to the next level, I'm Kerry Beck with familybiz.com. We'll talk to you next time.