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In conversation with Mirza Abeer, CEO at ASAP- Association for Smoking Alternatives in Pakistan, this episode explores smoking alternatives that can used. Was Abeer a smoker? How he came up with the idea of ASAP. What are the different alternatives available for the smokers? Is vaping safer than smoking cigarettes? What are the health repercussions of those alternatives? Do e-cigarettes cause lung cancer? Where will big tobaccos go in the future? How can he make these alternatives budget friendly? How to mass market them. Tune in to know more on ASAP and the future they are trying to build with this platform!

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