Hafiz Ahmed shares his journey from a UK warehouse packer to building a million-dollar Amazon FBA business, then losing it overnight and rebuilding in Pakistan.
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Hafiz Ahmed built a £600,000 Amazon FBA business from a £300 starting investment, then lost it all overnight when his partner locked him out. In this conversation, he walks through his entire journey: leaving rural Bahawalpur for the UK on a student visa, working 18-hour shifts in Amazon warehouses and gas stations, spotting the opportunity to sell on Amazon himself, and scaling one product (a V-pillow) to 1,500 orders a day. He explains how he came back to Pakistan, restarted with zero capital, and built multiple income streams in e-commerce, trading, and services.
We talk about what actually works on Amazon in 2025, how AI is changing e-commerce workflows, why personal branding matters more than ads, and what the next 25 years look like for Pakistanis earning in dollars. Hafiz also shares the fraud he faced, the lessons he learned, and why he believes anyone with domain knowledge can use AI to 10x their output. If you're in e-commerce, thinking about Amazon FBA, or trying to figure out how to earn in dollars from Pakistan, this is the conversation.
Chapters:
0:00 Introduction: Hafiz Ahmed's journey and why we're talking now
2:15 Early life in Bahawalpur and moving to Lahore
4:32 Going to the UK on a student visa with no plan to study
8:16 From warehouse packer to Amazon seller: the first product
13:13 What a V-pillow is and how one product built a house in Lahore
16:49 Losing the £600k business overnight: partner fraud
19:39 Restarting from zero in Pakistan in 2017
20:26 How Sunny Ali and Saqib Azhar brought me back into Amazon
22:35 What I'm doing now: products, services, and multiple income streams
25:29 Amazon margins explained: why million-dollar sales don't mean profit
46:00 Why I moved to the US and what changed
1:05:00 Personal branding vs paid ads: what actually compounds
1:25:58 How AI is changing e-commerce and who benefits most
1:34:47 What I see for Pakistan in 2050 and why dollar income matters
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#amazonfba #ecommerce #pakistan #entrepreneur