What is up PartnerUp?! 

We’re back with a second time guest, the King of listening to the customer, author of The Partnerships Economy, and CEO of impact.com Dave Yovanno

And this time, we’re making it easy for you. 

Isaac mentioned something on the show that really brought this home for all of us: the very nature of a B2B buy requires solutions working together. And yet consumer? You can mostly buy without consideration of other solutions.

Ok, duh, so what?

Well, why the heck then is consumer partner marketing lightyears past B2B marketing?! 

How is it that consumer companies are driving the innovation in going to market together, when they don’t have to? 

Turns out, we’ve been overcomplicating it all and Dave shares his favorite stories we can all use to have more simple, meaningful conversations with our marketers. 

Give ‘em that easy button and tune in.

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Mentioned on today’s episode:

David’s book, The Partnership Economy
The impact.com Sunday Story: Trust at Scale - Bringing Influence to the B2B Journey

Allan Adler’s Ecosystem Maturity Survey mentioned in the show