This Learning Series #2 - Finding An Open Playground is led by Michael Dermer of The Lonely Entrepreneur. We had a group conversation about how to evaluate an ecosystem and find the open spaces to build a new brand around, with the goal to "define" and "own" the mind share and market share. Nick and Michael dive deep into what makes a brand, how you define it, how you claim your corner of the market, and how you differentiate your brand from all others. Then Michael covers how people can utilize resources and educational material to help them stay informed on the best decisions to make at this time.

This was recorded as part of our online Founders Live Conversations Series, watch the video here.