Marketing Magic

#068: How to Use LinkedIn to Grow Your Business


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LinkedIn was once just a tool for finding jobs in the corporate world. Not anymore!

This social network is quickly becoming a top resource for people to find and connect with amazing leads in their network. 

Today’s guest, Deborah Ager, shares how she uses LinkedIn in a non-traditional way to find and connect with clients for her business where she helps people develop business-building books. 

If you’ve ever wondered if you’re using LinkedIn to its full potential or if you’re curious about the book writing process, you’ll definitely want to hear this episode! 

 

We talk about:

  • How Deborah got started with helping clients with their books
  • Deborah’s typical clients and what she does to help them
  • How Deborah uses LinkedIn to find clients and connect with them
  • Learning to interact with people on LinkedIn in a way that grows your business
  • Being open to experimenting with your online platforms
  • The process for helping her clients write their books
  • What mindset barriers her clients overcome 
  • Creating a win-win-win solution for herself, clients and readers
  • Where clients meet her in the book writing process

 

About Deborah Ager:

As a 25-time+ book collaborator, Deborah Ager guides clients to create business-building books so they get more speaking engagements and sales and share their message more widely. Her clients like that she has 20+ years of experience in marketing because it helps them bake marketing into the book from the start. She's the founder of the Book Activation Method, her signature program, which combines her experience in book development, content strategy, and marketing.

 

Connect with Deborah:

Website | LinkedIn | 3 Secrets to Create a Book People Want to Read

 

Quotes:

"One of the most important things is finding out who you are writing to." - Deborah Ager   "It's okay to feel weird. Just go ahead and feel weird. Feel uncomfortable. Feel self-doubt and then just go ahead and do it because each time you do it you're going to feel less strange and after a while, it will start to feel normal." - Deborah Ager   "LinkedIn is just not a platform that you can just go on and post something and then never engage with other people, you could do it but then you'll just end up not getting much engagement back." - Deborah Ager   "The projects I've worked on help women create secure financial futures." - Deborah Ager  "I feel like LinkedIn is such a deep platform." - Deborah Ager "All sales and marketing come out of connections that we create with people, and those connections have to be genuine." - Deborah Ager "This is what I'm doing is helping people achieve that vision of becoming an author." - Deborah Ager About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community,

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Marketing MagicBy Mallory Schlabach

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