Marketing Magic

A lot of experts tell you to give  your best stuff away for free. But how much is too much? Are you missing out on potential clients by giving them too much of the “how” when it comes to solving their problem?

This week, we dive into Part 2 of our strategy session with Karlee Welder. She’s a spiritual, holistic health coach that helps her clients find their life mission, soul purpose, and higher selves.

We talk about:

• How to make sure you’re not giving away too many goods on Facebook
• How to bring your clients into your space and make them feel safe with you
• Connecting with people inside Facebook Groups without being spammy
• Making sure you’re only spending your time connecting with people that are ready to work with you

About Karlee:

Karlee is your no-bullshit coach! She is a Spiritual Holistic Healer and Nutritionist. Karlee helps souls shatter society's expectations and un-normalize the noise around them to start embodying their truth as their testimony to experience fulfillment in life, relationships, and source of income. Her focus with her clients is breaking through their programming, learning to love being outside of their comfort zone to evolve into a higher consciousness level ~ so that they can achieve all their goals, desires, and dreams while it being in alignment with who they are, using her signature methodology, The Synergistic Shifts. Karlee is on a mission to help as many souls as she can step into their worthiness and live a life that they deserve!

Connect with Karlee: Facebook | Instagram    Other Links:

FREE ACTION STEPS CALL: https://p.bttr.to/3sG84Y8

FREE FB GROUP: https://www.facebook.com/groups/reigniteyourpurposeandfindfulfillment

WEBSITE: www.koachkarlee.com

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

 

Identifying your ideal client is a crucial part of figuring out your marketing message. Who is your ideal client and what do they come to you for? How can you use language that speaks specifically to them?

This week, we dive into Part 1 of a 2 part interview with Karlee Welder. She’s a spiritual, holistic health coach that helps her clients find their life mission, soul purpose, and higher selves.

We talk about:

• How Karlee  works with clients
• The different language she uses to reach clients on Facebook
• Her favorite way to get her messaging out to her potential clients
• What she does to attract her clients 

About Karlee:

Karlee is your no-bullshit coach! She is a Spiritual Holistic Healer and Nutritionist. Karlee helps souls shatter society's expectations and un-normalize the noise around them to start embodying their truth as their testimony to experience fulfillment in life, relationships, and source of income. Her focus with her clients is breaking through their programming, learning to love being outside of their comfort zone to evolve into a higher consciousness level ~ so that they can achieve all their goals, desires, and dreams while it being in alignment with who they are, using her signature methodology, The Synergistic Shifts. Karlee is on a mission to help as many souls as she can step into their worthiness and live a life that they deserve!

Connect with Karlee: Facebook | Instagram    Other Links:

FREE ACTION STEPS CALL: https://p.bttr.to/3sG84Y8

FREE FB GROUP: https://www.facebook.com/groups/reigniteyourpurposeandfindfulfillment

WEBSITE: www.koachkarlee.com

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

This week we're diving into the ultimate question - how do you get clients on a waitlist so you're not hunting them down every single month?

My guest, Tabitha DeSerrano, is a web designer and founder of Vivid Pixel Studio. She works with women to create professional websites, brand identities and build credibility to attract their dream clients.

We talk about:

• How Tabitha works with her clients
• The importance of making your brand authentic to yourself
• Ways to build brand credibility 
• How to ensure you'll get clients on a waitlist for your offerings

About Tabitha: Meet Tabitha - the creative designer at Vivid Pixel Studio. She is on a mission to help women with service-based businesses ditch the DIY route and confidently show up as an expert with a professional website so they can establish credibility and start attracting their dream clients! When you partner with Vivid Pixel Studio, you’ll get personalized attention and collaboration from someone who takes the time to understand your business and your vision. She strives to understand you and your business from the inside out so she can create a special experience tailored to your needs and goals.   Connect with Tabitha: Facebook | Instagram   Other Links: https://www.joinclubhouse.com/@vividpixel  About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

A brief summary of this episode

When you have an offer that's done for you and sometimes standalone, how do you move people into a recurring revenue model so they actually get some stuff done in their business? That's what we're breaking down this week with my guest, Ashley DeLuca.

Ashley is an email communications strategist - so basically, she rocks the emails for you and your business. We're talking about how do we move people from an audit into a recurring revenue model for her business and bridging that gap with both marketing and sales. This is a good one.

We talk about:

• How Ashley works with clients and her offerings
• The power of email marketing and how it can help your business
• Different ways to package your offering to different customers
• How to present an offer to reoccurring customers

About Ashley: Ashley DeLuca believes that retention is built through relationships. As an email marketing strategist that focuses on customer centricity, she's mastered crafting customer journeys that increase overall customer lifetime value. She has been featured on Thrive Global, Funnel Magazine, GoDaddy, and others. Ashley will be the first to admit that she's obsessed with avocados, sea turtles, and email marketing. (And won't ever pass up a good cup of coffee!)   Connect with Ashley: Facebook | Instagram | LinkedIn   About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

When you're just starting out in your business, there are 1,000,010 things you need to do to get started. But what about actually getting clients and figuring out where they come from? And what makes the most sense?

This week, you're in for a treat. We are kicking off our Summer School Series as we dive into a live strategy session with Cheri Timko. In this episode, we’ll find out how she's taking her 20 years of private practice and turning it into an online coaching business to help couples have the best marriage of their lives.

We talk about:

• How Cheri works with clients
• How to approach your target market when you're just starting out
• The importance of identifying where you clients can come from
• How to grab attention in the online space for your business

About Cheri:

Cheri Timko works as a Relationship Coach at Synergy Coaching helping committed couples build great relationships. She has also worked as a Licensed Professional Counselor (LPC) in private practice for 20 years specializing in couples counseling.

Connect with Cheri: Facebook | Instagram    Other Links:

www.cheritimko.com 

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

With school out for the summer many of your businesses will also shift into summer-mode. 



Whether you work different hours, take more days off, change up how you work or what you sell — when summer hits, it can drive your business productivity and profits down too. 



All summer long beginning next week we will be doing live strategy sessions with entrepreneurs all over the world on how to keep momentum, no matter how much (or little) they work. 



But before we dive in, I wanted to set up some summer rules of engagement. 

In my free Facebook community the #GirlBoss Club (which you should totally swipe in the show notes right now to join); we talk a lot about the things that make us kick-ass girl bosses. 



One is setting bold goals.

Here on the Mallory Schlabach team, we like to make bold moves, so setting bold goals is a no-brainer.



What can that look like for summer? 

 If everyone in your industry is moving left, how do you feint right? 

 How do you stay in alignment with the type of business/person/mom/spouse/friend you want to be AND still hit bold goals? 



Two is love marketing + sales. 



You won’t have to go all heart-eyes on me yet; but understanding how to market and sell your business (and how your audience will want to be marketed and sold to when THEY are having summer) makes all the difference. 



Three is embracing your numbers. 



You should always know your profit/loss and revenue breakdowns. But you also need to know your cash flow (especially if you’re working less or traveling or spending more). 

 What numbers show you you’re doing fine? What numbers show you something is wrong? 
 What numbers tell you the health of your revenue or lead stream? 



Nail these down before you head to the lake. 




Fourth is protecting your time.

Your summer numbers MAY look totally different than your spring hours. That’s 100% OK. 



We’ve been homeschooling since August and yesterday was my first normal business hours preCOVID where I start working at 9 and finish at 3. 

It feels a little weird to get used to a different schedule but I didn’t want to be working at nights) like I shifted to do so I could homeschool my four kids this year.

I want to hang out at my neighbor’s pool in the evenings for games and watercolor painting. 

I want to see my kids before witching hour when they want to eat everything in sight.



I do NOT want anything to slow down during summer; in fact; if I’ve learned anything during COVID it’s that pivoting brings freedom when you do it in alignment with where you are. 

I was terrified homeschooling would shut down half my business last year. Instead — it doubled. On half the hours. 



That tells me that the amount of work I put in doesn’t affect the revenue. It’s WHAT I’m focusing on and how I spend my time. 



The final thing to keep an eye on as you start to head into Summer is to silence that inner mean girl. 



Not even the one who tells you that idea was crappy. 

But the one that tells you you’ll never get to go on a vacation like that stranger your Insta-stalking keeps posting pics of.



Or the voice that says you should wear a muumuu in public because you worked so hard this year you forgot to take time for you and you don’t deserve to wear a swim suit.



Or that voice that tells you you’re never working hard enough, if you’re spending time with family and friends instead of constantly working. 



I don’t know about you but I am PUMPED about summer. It just takes a different type of intentionality to live my best life AND grow my business. 

I hope today’s mini-crunch session...

Have you ever watched someone have a lightbulb moment? This episode is exactly that.

Heather Cate is a graphic designer and self-dubbed website rehabber who helps businesses take their online presences to the next level.

When you start a business because what you do lights you up, it sometimes feels foreign to be the one in the spotlight and having to talk about what we do in a way that makes our business grow.

On this previous strategy session, Heather and I talk about how she can supercharge what she’s already doing to bring in more dreamy clients & how she should step out from the behind-the-scenes work to actually promote her business and show up online herself.

Here’s what we cover:

• What website rehabbing is
• Heather’s ideal client
• The difficulty of putting yourself in the limelight
• The mental game of being an entrepreneur
• How Heather finds most of her clients & how she can supercharge that
• Her most popular service offerings
• Heather’s thoughts on whether websites are dead
• Her experience using video & how she can use it to maximize her business
• The people Heather likes to interview & how she finds them
• Who her ideal viewer is & how she can best utilize her videos to introduce her services

Connect with Heather:

Website | Blog | Facebook

About Heather:

Heather Cate, the Buzz Queen, helps you spread the buzz about your business with website design, presenting your company to the world, and getting to the top of Google. She loves the digital marriage of technology and art. It’s about getting to know you, your business, and who you want to sell to.

A Seven Sisters grad, her first job out of college was at the Boston Children’s Museum. Next was being the Director of Communications for a humanitarian relief group in a war-torn country. Then she became a Senior Industrial Engineer for Sylvania, the light bulb company. She’s been building websites and doing digital marketing for over 15 years.

Have you ever dealt with that voice inside your head that has told you that you “can’t” do something? I feel like we’ve all dealt with this at some point in our lives, which is why I HAD to bring on my friend, Joanna Ziemlewski to the podcast. Joanna is a breakthrough coach that helps people to overcome their limiting beliefs and transform their lives.

So many women I meet run into this tiny seed of doubt in their brains when they create a business, and it holds them back from being truly successful.

On this podcast, we dive into how being an introvert can be an advantage, why you need to take an inventory of your skills and how Joanna helps clients to overcome their imposter syndrome.

If you’ve ever felt the need to change your mindset and rewire your brain so you can up-level your life and business then today’s episode is for you.

We talk about:

• How Joanna and Mallory met each other
• What Joanna does and how being an introvert is an advantage in business
• How to know the difference between imposter syndrome, action problems or skillset problems
• Taking an inventory of your skills
• How your drive and mindset can help you build the skills you need
• What imposter syndrome is
• How Joanna helps clients by helping them to identify who they believe they are
• How certain events in your childhood creates patterns in your life
• Rewiring ourselves to up-level in our lives as we grow and want to do new things
• Adjusting your environment to
• What clients need to believe to overcome imposter syndrome
• Allowing discomfort to work its way through when going after a big goal
• Therapeutic and healing ways of releasing energy
• Joanna’s rule for failures
• How the universe will test you when you want to up-level
• How Joanna got started in her business after tragically losing her sister
• Healing what’s going on at the root and overcoming your past trauma

About Joanna Ziemlewski:

I help remarkable women stop fighting themselves so they can double their business, make a greater impact, and live a life they truly love. To put it simply, I help you transform years of struggle and self-doubt into the results you want in just 90 days. Sometimes even in 1 day.

It’s based on my belief that there is nothing wrong with you. You are whole, you are complete, and we just need to integrate what you forgot back together.

I’ve learned how to use the body, mind, and spirit combined with expert problem solving to help you strategically build your business while you simultaneously design a fulfilling life. I like to keep things simple and efficient (yeah I’m a former chemical engineer). So I’m one part logical to one part spiritual. A little woo woo, but based on science.

As a certified Master NLP Practioner and Senior Leader with Tony Robbins, I’ve had the pleasure of helping people from all over the world and in different stages of life, transform their suffering into empowering meaning that now fuels them. I have spent the last 3 years as a mentor with Sue Bryce Education helping photographers gain confidence and clarity as an artist to create and grow a profitable business.

As a photographer myself, I adore helping women transform from the inside out just by stepping in front of my camera. Nothing makes me happier than to see that special spark lit from within. And this is what I capture in each woman, whether it’s in portrait or in spirit.

It’s by accepting and integrating all the parts of myself that I realized this was the missing piece. This is why so many women sabotage themselves without even knowing it — filling themselves with judgment, blame and guilt, and then feeling like an imposter either after failure or success. Well, I’m here to tell you no more. Let me show you how to shift this once and for all.

Connect with

Here's an episode that helps break down where you start. It can be so overwhelming.

This was a really fun on-air strategy session with Seyoung Park. As one of our top two most downloaded episodes, it really answers the questions that we want to ask, but are sometimes are afraid to ask out loud. We don't want to feel like we're a newbie. We want to project that feeling of confidence to people who are checking us out. But we still need to know - what do we need to do?

Listen to this episode!

As a new entrepreneur, Seyoung Park has a million ideas buzzing around in her head and its tempting to try them all — that the same time.

But where do you start?

On this episode, we dive into this very question with Seyoung’s business Modern Love. She’s a branding expert that helps female entrepreneurs figure out how to make their audience fall in love with them.

Here’s a little of what you can expect in this episode:

• When you’re new, what marketing tactics are appropriate for this level?
• How to get and close more leads
• What social media platforms to focus on and how
• How to know what optins/freebies are truly converting and which ones to put away
• The secret to killer email sequences

About Seyoung: 

Seyoung is a 23-year-old entrepreneur who established Modern Love LLC soon after graduating from college where she studied art, technology, and design. As a firm believer in taking fearless action to create your dream life, Seyoung uses brand strategy and design to guide aspiring entrepreneurs to take their business from an idea to a magnetic brand. Based in Portland, Oregon, you can find her exploring local cafes or cooking farm-to-table meals for her loved ones.

As an owner of a connection-driven business, Seyoung is always open to fostering new relationships with fellow entrepreneurs, so do not hesitate to reach out!

Connect with Seyoung: 

Instagram Facebook  Modern Love

Five Types of Marketing Episodes: 

What Makes or Breaks Your Marketing