Marketing Magic

When you're just starting out, how in the world do you get your business off the ground?

That's what we're talking about today, as we figure out how to get started. What are the most important things we need to be doing to have a viable business? How can we use marketing to spread the word?

Last week, we talked about how to get your business up and running on social media. So this week, we're looking at how to make a viable business. I don't care whether you are brand new, and this is day two in your business, or you've been doing this for 20 years, everybody wants more leads coming into their business and more money coming into their business.

I want to break this down for you into key questions and areas to look at in your business:

Most people focus on a lot of different things, because it can get boring. But when you look at your business objectively, what is making you the most profitable?

If you need to break it down, look at some metrics. Look at the last, you know, three months, six months to clients, five clients, whatever makes sense for your business. What are you selling? What are you selling easily? Does it make sense for your business?

Go back to that time versus cost concept.  Sometimes you can change the trajectory of your business when you change to be something profitable.

Who are the people showing up in your world? And what are you noticing about them? How can you sell something to them that would help their business?

Pay attention to those in your circle. Every time I launch something new, the people who buy it first are people who are either existing clients, I know them or I've met them. Whether they're local online, they're in a group, they're on my email list - there has some kind of connection to me first. 

One of the Achilles heels of entrepreneurs when they're starting out in this space is that they want to do everything correct.

There's actually two trains of thought. Either you're going to DIY everything because obviously you don't have a lot of money coming in initially, or you're going to blow some money to get it right and get it great and get it perfect.

The problem with both of those options is that they waste time. If you have to wait to do everything by yourself, it's going to take you 10 times longer to get up and moving. Think about how many more people you can reach with your product, your service, your business, your message, your mission.  If you at least put it out there, get it out there all the way, you can always go back and make it better.

When you're just starting out, especially in your marketing - because what you want to offer is often not the same thing that your audience wants to buy. And that is a hard lesson to learn.

If you can imagine Venn diagram, you're looking for the intersection, and we also call that the sweet spot. That's what people are willing to buy, that they're just desperate to buy. It's something that you can do uniquely and something you're also really good at.

In order to do that, you do want to be flexible. You want to be able to adjust how you talk about things and how you present things, and how you work with people until you find your sweet spot.

It's all about consistently showing up.

if you tuned in to last week's episode, we talked about social media - and consistency on branding and showing up consistently in your messaging. There is so much to be said for just showing up day after day after day after day. 

Put yourself out there every single day, put yourself out in your community, put yourself out in the online space, put yourself out in social media, and think about how you can be showing up over and over and over again....

Just Starting Out: Social Media Magic

errrbody knows that social media is a must do on their business checklist.

But why? And how do you do it well?

And what if you’re just figuring this out or HATE social media?

What then?

Today we’re going to dive into the four key things to focus on (and ONLY focus on) when you’re using social media to market yourself, for the first time, or are giving it a real try.

1. Brand Consistency - Social media channels are visual platforms which means what people can see is almost more improtant than what they read.

So what do they see when they see you show up online?

Could they tell what you do? Can they recognize your colors/branding/logo? Do you have any of those things?

Does it look like you went crazy in Canva and started doing one of everything?

The visual cohesiveness of your brand matters on social media, so make sure you pay attention to what yours is.

This can be as simple as sticking to two-three brand colors, using the same logos and picking two fonts to use when creating graphics.

If you are a perosnal brand, use your face in your social. If you’re not a personal brand, get more personal and put someoe’s face — that is not stock photos — in your social. It will make a huge difference on how people perceive you.

2. Messaging - this is the heart of anything marketing. How do you talk about what you do and how you do it in a way that compells others to pay you money?

That sums it up quite nicely.

Messaging on social comes down to three things: What do you do? How do you do it? And who do you do it for?

If you are consistently saying the same answer to these questions in your social media posting/graphics/lives/interviews/stories, etc. — then people will start to understand exactly if and why they’d need or refer you.

Which means social isn’t just about attracting dreamy clients. It’s also about being so memorable for what you do that others can easily tag you and send clients your way.

3. Audience — To build an audience when you are just starting out, you must engage with others. This is where people easily drop off on social media. Here are valid, yet excuses that I hear all the time for not being active on social media

- I don’t know what to post. - I don’t want to get sucked in. - There’s too much drama on social. - I don’t understand how it works. - I don’t know what to post on someone else’s content - I don’t see how this could get me more clients

These are totally understandable — but also excuses for why you aren’t showing up online.

First rule of engagement: Follow the Golden Rule. Do unto others on social as you would have them do to you.

When you break this rule, you’ll know it immediately.

Second rule: separate personal from business

I hate social media (personally). But when I only engage with people in my business space, magically, that’s all that shows up in my feed.

I have in-real-life friends who get annoyed I never “comment or like” their posts — and I tell them all the time, it’s because I literalyl don’t see it. Facebooks shows you who you engage with.

If your feed is filled with drama, personal family, friends and things that distract you, then you’re engaging on it for your life, not your business.

Does that mean I never comment on something from a friend? No, but it does mean I quickly cull out anything that is distracting me from doing what I need to do on social.

When you engage with others, they naturally engage with you and start to see your content, and it begins to snowball.

It also takes time.

4. Be engaging. That last tip was for YOU to engage. But social media only works as a growth and visibility tool when you, yourself are engaging.

To summarize — you can’t be a lurker and grow a business on social.

Think about the things that...

Everyone's favorite thing in life are before and afters. At least, it's one of my favorite things in life.

Today is Part 2 of our "Where Are They Now" series, where I'm bringing back four more guests who have been on our podcast. These women all did marketing strategy sessions live on the podcast, and we wanted to get an update and see where they are now and what's happened in their businesses. We talk about what they've been doing, what amazing things are they working on, and what advice they have for us as listeners. You can find their original episodes linked below:

• Janine Esbrand: http://malloryschlabach.com/037-2/ 
• Emma Bates: http://malloryschlabach.com/054-2/
• Melody Morris: http://malloryschlabach.com/056-2/
• Monique Horb: http://malloryschlabach.com/061-2/

Janine Esbrand is the founder of LightBox Coaching. She helps ambitious women to design and launch their dream careers or businesses beyond motherhood through individual coaching, her membership community and her weekly podcast. Janine Esbrand studied for her LLB law degree at City University in London, before spending a year working at a law firm in New York. Upon her return to the UK, she completed her legal training and qualified as a corporate lawyer. Alongside her legal career, Janine trained as a career and executive coach and is a member of the Association for Coaching. When she is not coaching or practising law, Janine can be found spending time with her husband and two young children, playing netball or travelling.

The Career Change Maker Podcast

I am lucky enough to be a mother to three awesome children, ages 10, 8 and 4. And I'm crazy enough to try and run an online business or two. I have started five businesses in the last 10 years. Some of them were very successful, (I even sold one!) and others were total failures. If I'm not working on my blog or business, you can find me watching New Girl with my husband and eating ice cream.

Emma's Website Amplified Now Website 

I am Melody Morris of Total Energy Healing USA. I am an inspirational speaker and a Shamanic Healer. I help women who have experienced sexual or relationship trauma release it and move forward into the life and relationships they desire and deserve. I have studied multiple energy healing modalities for more than 2 decades, both from scientific and spiritual aspects.

Creative Being Academy 

Monique Horb has a passion for helping women who are busy, tired, and overwhelmed. She does this by organizing homes and paper piles so that women can be more productive, have time and energy to live their purpose, and live the life they want. She loves to say, Life Is Easier Organized! She began her business, Organizing Your Chaos, after experiencing depression, bankruptcy, adoption, marriage and medical crisis. These things were out of her control, and her home was falling apart. Through twists and turns, she learned that with an organized home she was able to manage.

Organizing Your Chaos

Apply to be on the podcast!

Everyone's favorite thing in life are before and afters. At least, it's one of my favorite things in life.

So today, I'm excited to bring back four guests who have been on our podcast since we launched a couple years ago. These women all did marketing strategy sessions live on the podcast, and we wanted to get an update and see where they are now and what's happened in their businesses.

We talk about what they've been doing, what amazing things are they working on, and what advice they have for us as listeners.

You can find their original episodes linked below:

• Amelia Roberts: http://malloryschlabach.com/047-2/
• Rachel Bailey: http://malloryschlabach.com/072-2/
• Melissa Ronda: http://malloryschlabach.com/012-2/
• Lisa Zawrotny: http://malloryschlabach.com/am-i-doing-the-right-things/

Additional Resources:

Rachel Bailey's Podcast: Your Parenting Long Game

Rachel Bailey's Parenting Relief Kits: Relief Kits $5 off with code: MALLORY

Melissa Ronda's Podcast: Bad Bitches Losing Weight

Lisa Zawrotny's Podcast: Positively Living 

Rachel Bailey

• What did you love about your business in 2020?
• What did you hate?
• What did you learn?
• What changed?
• What matters most?

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

How many of you listening right now think that Facebook business pages are dead?

Yeah, most of you are probably reading this and raising your hands. Maybe a little bit pinky finger right there?

This week, we're here to bust that myth. My guest, Rachel Miller of Moolah Marketing, helps businesses grow organically on Facebook. Sometimes up to a million fans. You heard that right. Facebook business pages are so not dead – we're just doing it wrong. So on this week’s episode – the final one for our Social Media Bootcamp series – Rachel busts all the myths and tell us exactly what we're doing wrong.

We talk about:

• How Rachel works with clients to help grow their businesses
• How to get started with Facebook pages if you’ve never used them
• The best strategies to grow organic engagement on your Facebook business page 
• The importance of building a trust factor with your audience
• The biggest mistakes people are making with their Facebook pages
• Real client success stories from Rachel’s Facebook course

Facebook group: https://www.facebook.com/groups/pagestrategies/ Facebook page: https://www.facebook.com/moolahMarketer/ Blog: https://rachelmiller.com/  Facebook Course Link: https://www.moolahmarketing.com/waitlist 

Naira Perez of SpringHill Digital has two decades of marketing experience. She got her start in direct response advertising, building brands on TV before digital was even a thing. Her main areas of expertise include developing digital marketing strategies, identifying customer patterns and behaviors on and offline. We get the most from advertising budget by generating qualified leads, effective planning and execution. From paid media, pay-per-click, integrated campaign design, and audience patterns to new platform initiatives — she does it all — but her specialty is in paid advertising. Naira loves the excitement of optimizing in real-time and exploring the multiple possibilities that exist in raw data, taking pride in the fact that companies don’t need huge budgets to make their digital marketing more effective. https://www.springhilldigital.com/ https://www.linkedin.com/company/springhilldigital/ https://www.facebook.com/springhilldigital https://www.linkedin.com/in/nairaperez/

I’m Tammy P! Facebook Ads Expert I’m more than just a FACEBOOK ADS EXPERT. I’m also a corporate marketing and advertising consultant, strategist, speaker, and online business owner—and I practice what I PREACH! For over 20 years I’ve been working in marketing utilizing new and traditional media for billion-dollar companies and ad agencies, as well as my own company. That means, not only do I understand the world of online digital marketing, but I know HOW TO CREATE AN ONLINE BUSINESS WITH FACEBOOK ADVERTISING. I’ve helped both corporate brands & start-ups sell millions of dollars of products and services online and offline. And I’m ready to help you take your biz to the next level!

My Group, FB Ads for Women Entrepreneurs: https://www.facebook.com/groups/WomenEntrepreneursConnect

My Website, TammyP.com: https://www.tammyp.com/

This week, my guest Rose Guthrie is all about Pinterest. We talk about using organic and paid strategies to really grow your audience, drive traffic and getting to be buying clients. Rose is the owner of Rosie Does Digital, a marketing agency that helps businesses grow faster with paid advertising.

We talk about:

• How Rose works with clients to grow their audience
• The best strategies expand your client base through Pinterest
• How to repurpose and share content on Pinterest
• The best way to visually represent your brand and appeal to an audience
• The importance of consistency on the Pinterest platform

Jessica Stansberry started in 2010 as a web and graphic designer, and quickly morphed her business into an online empire that includes a YouTube channel with 90k+ subscribers, and an iTunes top 100 podcast.

Over the past 10 years, Jessica has taught thousands of entrepreneurs how to start, build, and grow the business of their dreams, spoken on hundreds of stages, and even been on TV a time or two!