Marketing Magic

Renee Hribar has been a sales professional since 1994 in New York. Making her first million before she was 25 years old, she has gone on to sell millions of dollars in products and services and train thousands to sell for the first time. She is known in her industry as a fun, energetic sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, on-demand courses and virtual workshops, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".

https://www.reneehribar.co/register https://www.facebook.com/renee.hribar/ https://www.instagram.com/reneehribar/ https://www.linkedin.com/in/renee-hribar-64a7a3144/

Echo Huang left China at age 20 to cross the ocean with nothing but $800 and the hope of achieving the American Dream. Her courage and dedication fueled her journey through the business world over the next twenty years, gaining experience working in financial planning firms of all sizes before venturing off on her own. Today, as founder and president of Echo Wealth Management with multiple designations such as CFP, Certified Public Accountant (CPA) license, and Chartered Financial Analyst (CFA) charter, Echo helps the country's top executives and entrepreneurs take the complexity out of their finances, giving them the confidence to follow their dreams and achieve their goals.

Websites: https://www.echohuang.com/ https://www.echowealthmanagement.com/

Social Media: https://www.facebook.com/EchoHuangCFP

https://www.facebook.com/EchoWealthManagement

https://www.instagram.com/echohuangcfp/

https://www.linkedin.com/in/echohuang/

https://twitter.com/EchoHuangCFP

When I asked my community to define #girlboss, I loved what some of the answers were. “Someone who is driven to do their best to guide their own destiny.” For me personally, I think of unstoppable, courageous badass women. Last week, we introduced the #girlboss framework to reclaim this idea about #girlboss and the whole reason I built a community around it. Well, for me, there's five essential parts that come up with every client I've ever worked with. We ask these types of questions and dive into these parts of their businesses. We do the strategy work around that. Today is about the very first step we have to take. We figure out where we're going, and what this looks like that we're actually building. Now, if you remember, the five pieces of the framework that we introduced last week were: Setting bold goals Embracing the numbers Loving your marketing and sales Protecting your time by building systems and processes Not letting our inner mean girl keep us small Setting Bold Goals This is week one, so I want to redefine what setting bold goals actually means. I think we often we get it wrong. It gets personified and glorified as writing things down by yourself in silence in your favorite notebook. Now, while that is super fun, (and I do have a plethora notebooks), that's not actually it. Setting bold goals is about knowing where we're driving our businesses and being able to map out the steps to actually get there. It's about guts, and it's about vision. It's about following the path that you set for this business. But today, I want to break it down further. First, I want to give you permission to not do things traditionally. You don't have to. If that's how you've grown up, then that's how you typically do it. And you're feeling like you're in a rut right now, you are not alone. We have been in the throes of COVID-19 for almost six months now. I imagine that you've probably noticed that your business has had an insane number of pivots that we definitely could not have predicted in January. The problem many business owners are experiencing is that they just wanted to throw everything away that they had planned in January, right when this pandemic happened. Setting bold goals does not have to require you to buy a pretty planner, take a whole weekend off, or tax your brain so much that you break out in hives and hate setting goals for your business.  The very first step is to evaluate where you are in your business at this very moment. Literally, right now - pause and think. What you really need to set bold goals is to be aware of where you are in your business, so that you can set goals that are important to you. They're flexible, and most importantly, they're actually doable. Bold goals require you to actually put them on paper or speak them aloud. They are the things that you really want to have happen in your business. Bold goals are in your gut. What is the thing that gets you excited at night? What gets you excited to wake up in the morning? What are you hoping, dreaming and wishing for? Where do you see yourself? That's what we actually want to be working towards. So, I want you to think about it differently. We need to make sure that we are actually setting goals that inspire us. That's the whole bold part. Looking at the goals I set for myself at the beginning of 2020, things had to drastically change when COVID-19 hit towards the end of quarter one. I had to stop and ask myself – how do I show up and move my business forward when everything is shut down? And in panic mode? How do I dive back? Based on my previous goals, what was I ultimately heading for? Even as an obsessive goal setter, I didn't go back and revisit my original plan. I even had a bunch of quarters and other things mapped out for the entire year. But, none of it became relevant anymore when the pandemic happened. Instead, I had to adopt bold moves. All four of my kids came home from school and started virtual learning. My husband came home from...

It’s time to redefine #girlboss. Thanks to Sophia Amoruso and her spectacular rise to fame for quirky fashion and a quick run on Netflix, #girlboss is synonymous with fashionable/thin/childless/white/young/ambitious women. My claim to #girlboss has nothing to do with any of that, except the woman part. 

And the ambition part. 

Like the ambition I have to out-earn my husband. I used to feel it was taboo to say out that loud, even to him. 

Have you experienced some kind of business shaming or judgment, whether it’s the voice in your head or people in your life who want you to tow the line as they have? I’ve felt the shaming so many times in the past three years while running my own business. And it is exhausting. It’s the reason I’ve built the business I have. I needed to find my people. The women who want to unapologetically chase success. #Girlbosses. Women like us know we’re good at what we do and the unique way we do it.

Do you know what a makes million-dollar #girlboss different from everyone else who’s jealous of them? It’s not vision. Or revenue, although that helps. Or even having enough time.

I want to reclaim #girlboss, so that’s it’s not just a synonym  #Girlboss isn’t just a word for ultra-feminine women who happen to run businesses. #Girlboss is a movement for ambitious women.

So that means understanding our financials beyond revenue, profit, and expenses. 

Running a team. Setting goals and knowing how to hit them. 

If we can’t do the things that make our businesses stable, then they won’t grow. Why do we expect that burning ourselves out on client work will ever get us to the level and platform we want to get to? 

This is the conversation we need to be having. 

So let’s start it right now. How DO you become a #girlboss?

This is the Reclaiming #girlboss Framework

Set bold goals. 

Embrace the numbers. 

Love marketing + sales. 

Protect your time by building systems and processes. 

Don’t let the inner mean girl keep you small.

Over the next five weeks I’ll be diving deeper into these five elements that help you transform from the number one employee to the girlboss, and I’ll be bringing on a few experts to help. Setting bold goalsis more than writing goals in your favorite notebook. (Although, that’s fun!)  It’s about knowing where we’re driving our businesses and being able to map out the steps to  get there. It’s about the guts and the vision and following the path that YOU set for this business. Embracing the numbersis yes, knowing your profit/loss and revenue. But it’s also ripping off the bandaid to look at them consistently. To know what metrics we should look at and what story those numbers are telling us about our businesses. 

Loving marketing + sales is about how you talk about and sell your business, and understanding you can’t have one without the other. Marketing doesn’t do you any good if you don’t sell and you can’t sell if you don’t know how to talk about what your products and services do for your customer. And if you don’t know how to talk about your products and services,  you’re not doing marketing. 

Protecting your time is about building businesses that can grow beyond the one-woman team. It’s about treating your business like you’re the boss. Stepping into leadership, hiring for the things you shouldn’t and can’t do, and one day -- building something that could run without you. And finally, silencing that inner mean girl. Focusing on your mindset, manifesting, and the “woo woo,” is too often sold to us entrepreneurial women as a cure for what ails our businesses.

I think it’s over-emphasized, or at least, emphasized with no...

How do you know if your business is successful?

Or growing? Or what the heck to do to drive the revenue in your business? 

Today's episode is all about using data to make decisions to scale to your next million. You're going to love today's guest, Layne Booth, as she comes to talk about data in a way that is going to blow your mind.  She makes it totally accessible for even, yes, people like you who think you hate numbers. You're going to love this discussion on metrics and how to bring the data not the drama.

What we talk about:

• Breaking down the ABC's of KPI's
• Identifying what metrics to track to help grow and scale your business
• The difference between lagging metrics and leading metrics
• How to turn metrics into data-driven decisions
• Where to start if you're brand new to data
• Finding the confidence and mindset to successfully analyze metrics
• Bringing simplicity back to your business

Layne Booth CEO and Business Growth Strategist of The Project Booth, a business consulting company that uses proven metrics and data to bring business owners to the next level in their business. By strategically planning operations and creating a visual roadmap , business owners can reclaim their time to focus on their business, make data-driven decisions, and capitalize on sales & profits.

With her passion, and over a decade of “in the trenches” experience, as a guiding light, Layne ensures successful growth-minded business owners eliminate overwhelm by bringing clarity to help with teams, capacity and profits… and get back to running a business they love.

https://www.facebook.com/groups/backendbrilliance/ https://www.facebook.com/theprojectbooth/ https://instagram.com/theprojectbooth/ https://www.linkedin.com/in/laynebooth/

If you've noticed, I almost never talk about mindset.

Now, the reason is I often think it's over covered when it comes to business strategy and advice for women. But on the same hand, I can't tell you that mindset isn't important because your inner mean girl is going to feed all kinds of bologna into your mind.

But, that isn't what makes or breaks a business. It's what makes or breaks the leader of the business, and how you show up for yourself and your business. So today, we want to dive in to how you have a million-dollar mindset. We're not getting into the woo-woo, we're going to talk about how you know when to call a spade a spade. How to pay attention to when you're holding yourself back, and when you're just not taking enough action.

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

The girlboss book club was something I had started a couple years ago, because It felt like the perfect excuse of how to merge my loves of working with reading at the same time. It was super fun, but it started to become too much of a job. And when it starts to become a job, its just not fun anymore. That being said, I've really missed having reasons and excuses to read really great books. So today, I am resurrecting the girlboss book club and I wanted to announce what our next 10 books are going to be. I've got 10 books for 10 months, but I might throw some other really fun ones in. These books are focused on personal development, finance, mindset, how to be a boss, and more. The book club is very informal. I truly just wanted to create a space where I can say, "here are some really great books that I'm going to be reading and I'll be talking about and sharing." We're going to have discussions about them and some really great conversation starters around the books happening in the girlboss club. What I'm also hoping to do is collect reviews, thoughts and feedback on books - not just the 10 I'm listing today. Think Goodreads, but for business books. I see this going in so many really cool directions, so I had to bring the book club back. Be sure you join my free Facebook community so you can join the conversation!

So in no particular order, here we go.

Description: Despite the huge advances women have made in recent decades, their ambitions are still undermined in subtle ways. Parents, teachers, bosses, and institutions all give less encouragement to women than men, and women still grow up believing that they must defer to men in order be seen as feminine. If their ambition does survive into adulthood, too often those ambitions must be downsized or abandoned to accommodate “wifely” duties of household chores and child care. As a result, women--unlike men–continually have to re-shape their goals and expectations.

Yet expressing ambition, pursuing it, and getting recognition for one’s accomplishments is critical to identity and happiness. In this groundbreaking work, Anna Fels draws on extensive research and years of her psychiatric practice to offer an original and deeply useful examination of ambition in women’s lives. In the process, she illuminates just what is necessary for women to articulate--and fulfill--their dreams.

Why I’m selecting it: As an entrepreneur and mom, I’ve always found it difficult to balance dreams with obligations and how big is too big or too small? Curious about this idea of ambition and how to articulate it well.

Description: The inspiring true story of Shark Tank star Barbara Corcoran--and her best advice for anyone starting a business. After failing at twenty-two jobs, Barbara Corcoran borrowed $1,000 from a boyfriend, quit her job as a diner waitress, and started a tiny real estate office in New York City. Using the unconventional lessons she learned from her homemaker mom, she gradually built it into a $6 billion dollar business. Now Barbara's even more famous for the no-nonsense wisdom she offers to entrepreneurs on Shark Tank, ABC's hit reality TV show.

Shark Talesis down-to-earth, frank, and as heartwarming as it is smart. After reading it, don't be surprised if you find yourself thinking, "If she can do it, so can I." Nothing would make Barbara happier.

Why I am selecting it: I’ve watched Shark Tales and have always found Barbara Corcoran to be kind, yet firm. No-nonsense but inspiring. So I loved the chance to hear her story and what it takes to be a real GirlBoss (my definition).

Description: Belief that you are limited might be holding you back from your biggest dreams. In Limitless, I share tools...

Feeling exhausted and overwhelmed in your business?

It could be that you haven’t niched down enough yet and found that sweet spot to serve the right people.

In this episode, I was joined by one of my first coaches in the online business world, Tonya Rineer. Tonya is a business coach for life coaches and consultants and a master at niching down.

Early on in her business, she found that she was too addicted to helping everyone with everything. Tonya quickly realized she needed to learn to say no to the things she didn’t enjoy and focus on serving the audience that was right for her.

In this episode, we chat about how to find your niche using what you know about your skillsets, experiences and passions! Tonya gives so much great advice on how to niche down and why it’s crucial for your sanity. 

She also explores how you can determine if you need to niche down even further. You’ll definitely want to hear the advice she shares around this!

We talk about:

• What Tonya does as a business coach for life coaches
• How she was addicted to helping everyone
• How she learned to say no to things she didn’t enjoy
• Why niching down has helped her to have more energy 
• How you find your niche through your skillsets, experiences and passions
• How the universe sends you tests around your niche
• The test you can use to determine if you need to niche down more
• What Tonya’s working on next and her plans for the rest of the year

About Tonya Rineer:

Author of the best-selling book Mindset Switch, Tonya Rineer helps coaches and consultants master their mindset, grow their tribe, make great money and make a BIG impact in the world, doing what they love.

Connect with Tonya:

Website | Facebook | Instagram

Links:

Life Coach MBA

Blog Post and Workbook on Niching Down

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

What's the best way to grow your business? Grow your team and become the CEO. But for so many of us, hiring out what we do feels DAUNTING. 

Where do you start? Who do you hire? How do you know you’ve got a great person?

In this episode, Amanda Davila and I talk about everything outsourcing: how to know when you’re ready, what to outsource first, how to make sure you're financially prepared to outsource! 

She spills everything you need to know and her advice on hiring someone and figuring out how to bring in more money to support you as you grow. She talks about her own experience of getting started in the online business world and how she got into work as a virtual assistant and online business manager.

Amanda shares what she does to help people move into the CEO role in their business and what patterns you can look out for that might be a sign it’s time to outsource!

We talk about:

• What Amanda does to help people move into the CEO role of their business
• Why she ended up moving to Hawaii
• How she defines what the CEO role is
• Why it’s so hard to start outsourcing in your business
• The differences from a virtual assistant and online business manager
• How to tell when you’re ready to hire a VA or OBM
• Patterns to be aware of that you might be ready to hire an OBM
• How to hire the right people for the job
• How she noticed a gap in the VA side and how she’s leveraged that 
• Why she wants to help other people work online 

About Amanda Davila:

Amanda Davila is the creator of The CEO Itinerary – guiding entrepreneurs into the CEO role, where they can truly be the visionary of their business.

Passions: Leading female entrepreneurs to rebel against the “norms” and create an authentic journey in life and business.

You can find Amanda with her husband and son enjoying their home in Hawaii, traveling, kayaking, and indulging in fresh-squeezed lemonade and tacos.

Connect with Amanda:

Website | Instagram | Facebook

Links:

Outsource Like a Boss

Brain Dump Template

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

One way to grow a business faster is to learn to leverage your time to stay in your zone of genius. 

But unfortunately, that’s so much easier said than done. Until you learn how to automate the system and processes in your business.

Are you ready for your business to run more smoothly? I know this is something that A LOT of business owners struggle with on the inside of their businesses.

Setting up processes, systems and automations will save you so many hours per month and that’s exactly what today’s guest, Jessica Danielle came on the podcast to discuss.

Having these things in place will truly set you up to be able to grow and scale your business.

In this episode, Jessica shares what she does to help serve her clients and the tools she uses to help them run efficiently. We talk about some of the reasons people avoid putting systems in place and how you can build them out to be suited for your preferences.

She shares what type of clients she typically works with, what she is loving about her business and how you can get your automations in check!

We talk about:

• What Jessica does as a Virtual Assistant and Notion Consultant 
• How she got started in her own business
• How she helps clients get back time in their day
• Tools Jessica uses for herself and others
• What she does to help people with Notion
• The types of clients that Jessica works with
• The primary apps she uses with clients
• What she’s loving right now in her business
• What her course is and how it helps you outsource and delegate
• Her new intensive that helps clients automate systems and processes

About Jessica Danielle:

I’m a former administrative assistant, turned Virtual Assistant. I’m a powerhouse of all thing’s productivity: from how to make processes quicker, to setting up automation’s. I can spot an error in an excel spreadsheet a mile away (nerdy, I know), and I get to know new programs and software like the back of my hand.

My journey in the administrative industry started 15+ years ago, fresh out of high school and ready for the world. I fell in love and I’ve never looked back. I have helped so many get organized, simplified processes and helped automate like a BOSS. 

I’m obsessed with figuring out how to be more productive, organized and streamlined while keeping up with new software to help you run your business like a pro. I want to help you leave a legacy with your business and lean into your expertise—we’ll start by helping you find those gaps and get you hyper-organized so you never have to look at a to-do list and be stressed again.

Connect with Jessica:

Website | Facebook

Links:

Notion

Crisp

Google Suite

Slack

Todoist

Canva