Marketing Magic

#111 #GirlBoss Framework Part 1: Set Bold Goals


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When I asked my community to define #girlboss, I loved what some of the answers were. “Someone who is driven to do their best to guide their own destiny.” For me personally, I think of unstoppable, courageous badass women. Last week, we introduced the #girlboss framework to reclaim this idea about #girlboss and the whole reason I built a community around it. Well, for me, there's five essential parts that come up with every client I've ever worked with. We ask these types of questions and dive into these parts of their businesses. We do the strategy work around that. Today is about the very first step we have to take. We figure out where we're going, and what this looks like that we're actually building. Now, if you remember, the five pieces of the framework that we introduced last week were: Setting bold goals Embracing the numbers Loving your marketing and sales Protecting your time by building systems and processes Not letting our inner mean girl keep us small Setting Bold Goals This is week one, so I want to redefine what setting bold goals actually means. I think we often we get it wrong. It gets personified and glorified as writing things down by yourself in silence in your favorite notebook. Now, while that is super fun, (and I do have a plethora notebooks), that's not actually it. Setting bold goals is about knowing where we're driving our businesses and being able to map out the steps to actually get there. It's about guts, and it's about vision. It's about following the path that you set for this business. But today, I want to break it down further. First, I want to give you permission to not do things traditionally. You don't have to. If that's how you've grown up, then that's how you typically do it. And you're feeling like you're in a rut right now, you are not alone. We have been in the throes of COVID-19 for almost six months now. I imagine that you've probably noticed that your business has had an insane number of pivots that we definitely could not have predicted in January. The problem many business owners are experiencing is that they just wanted to throw everything away that they had planned in January, right when this pandemic happened. Setting bold goals does not have to require you to buy a pretty planner, take a whole weekend off, or tax your brain so much that you break out in hives and hate setting goals for your business.  The very first step is to evaluate where you are in your business at this very moment. Literally, right now - pause and think. What you really need to set bold goals is to be aware of where you are in your business, so that you can set goals that are important to you. They're flexible, and most importantly, they're actually doable. Bold goals require you to actually put them on paper or speak them aloud. They are the things that you really want to have happen in your business. Bold goals are in your gut. What is the thing that gets you excited at night? What gets you excited to wake up in the morning? What are you hoping, dreaming and wishing for? Where do you see yourself? That's what we actually want to be working towards. So, I want you to think about it differently. We need to make sure that we are actually setting goals that inspire us. That's the whole bold part. Looking at the goals I set for myself at the beginning of 2020, things had to drastically change when COVID-19 hit towards the end of quarter one. I had to stop and ask myself – how do I show up and move my business forward when everything is shut down? And in panic mode? How do I dive back? Based on my previous goals, what was I ultimately heading for? Even as an obsessive goal setter, I didn't go back and revisit my original plan. I even had a bunch of quarters and other things mapped out for the entire year. But, none of it became relevant anymore when the pandemic happened. Instead, I had to adopt bold moves. All four of my kids came home from school and started virtual learning. My husband came home from...

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Marketing MagicBy Mallory Schlabach

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