Marketing Magic

It’s one of the most asked questions we roll around in our head as entrepreneurs: “Am I doing the right thing for my business?”

So I was thrilled to have one of my clients, Lisa Zawrotny, on to dive into her productivity and organizing business and think through her actions she’s focused on and is it getting her the results she wants.

Lisa candidly opens up about her work, her clients and where she’s trying to go. This episode was the first time Lisa and I met, and as you’ll hear, we instantly became BFFs.

Through the strategy session we explored her funnel, got clarity around exactly what Lisa does for her clients and came up with a game plan for how to make the most of the next 90 days.

What Lisa discovered is that marketing isn’t a step-by-step process that you’re either getting right or wrong. It’s a fluid plan that YOU craft to fit your business style and revenue goals.

It does not surprise me in the least that this episode on how to attract new clients is one of our top listened to episodes over the past couple of years as we hit nearly 20,000 downloads on the podcast.

You never know when you put something out years ago, if what you say holds true through the time, a couple years, and this one does. This one's good. I wouldn't change anything about what I recommend for 13 ways to attract new clients, and the four things you need to have before you even start attracting clients to make sure that it all works.

 

Links:

15-Minute Fitting Call with Mallory

#024: Double Your Revenue + Stop Hating Sales with Sales Guru Renee Hribar

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

We are kicking off 6 weeks of our revisiting our most downloaded episodes! This week, we revisit Episode #46: Motherhood, Feminism + Entrepreneurship with Maggie Frank-Hsu. 

This episode is a raw, real, thought-provoking look at how feminism threads itself into our business as entrepreneurs, what it means to label yourself and how it ties into my very fun guest’s business model and viewpoint.

We talk about:

• What feminism means to Maggie and why it’s such a big part of her brand
• The way motherhood impacted her view on feminism
• Why she decided to reclaim the label of feminism
• How entrepreneurship, feminism, and motherhood intersect in her brand
• How she landed on email marketing
• The mom guilt she has experienced in motherhood
• Teaching boys to respect and empower women
• How email cultivates relationships
• Maggie’s practical tips for email marketing

Connect with Maggie:

Website| Instagram| Facebook| Linkedin

 

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

 

About Sara:

Sara Lewis has been an entrepreneur for 11 years and loves to empower entrepreneurs to use their personality to their advantage. She is the founder of Introverts Emerge, a brand dedicated to the growth of introverted entrepreneurs. Sara has overcome shyness and now coaches others that they too can emerge from the shadows and show the world their light.   Connect with Sara: Facebook | Instagram| Youtube Other Links:

https://www.introvertsemerge.com

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

This week is all about "Find-Marketing."

How do you get in front of new people who don't know who you are?

This specific type of marketing is probably one of the ones that we get the most questions about here, because it's so heavily revolves around paid advertising.

Is it worth doing, is it not worth it? When is the right time?

For some people off the bat, it most certainly is going to be paying for advertising. But there are also some other ways you can drive traffic and meaningful ways you can still grow business. We talk about:

• What needs to be happening to drive traffic to your business
• Different types of ads and when to use them
• Why SEO and keywords are important
• How you're driving your warm traffic

Check out the Facebook Ads episode here!

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Most businesses I talked to and work with, get a ton of referrals - like a ton.

And the thing about that is, it's good. It's really great. You want to have referrals.

But what happens when they dry up or go away? Do you know how to use your existing client base to still make money?

This week we're diving in to planning a structuring for how to market to clients and referrals. 

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

I think the reason marketing gets such a bad rap in the business world is because nobody knows how the heck to track it. So that actually equals money in your business.

This week, we're gonna bust that myth up, we're gonna show you exactly how you tie marketing into revenue, and pretty much make it rain dollars for your business.

I have aptly named this "How Marketing Will Bring You LOTS Dollars" - grammatically incorrect, but I felt like it really encapsulated the heart of this episode. It really answers the big question that I know everybody wants to know.

How the heck do you make marketing grow your business in a revenue sense?

What happens when you have new people coming into your world? They might join your email list, find out about your business, but they're not ready to buy from you.

What kind of marketing works for this? Let's break that down this week.

Part Two of What Makes or Breaks Your Marketing dives into how you build a marketing funnel that will help your business grow sustainably in a way that's really easy for you to handle, manage and actually like doing!

Previous episodes for email marketing insight: http://malloryschlabach.com/category/email-marketing/

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Today I’m kicking off a 5-part series where we dive into the murkier parts of marketing that will transform your business if you take 30 minutes this week to inspect.

I believe there are five types of marketing every business needs to have in order to be truly successful.

Most businesses? They focus primarily on 1 type.

Which means 20% of their marketing carries the weight of their business. No wonder people think they suck at marketing, they’re doing it wrong!

The five types of marketing your business should be focusing on every single week are:

Find - Get in front of new people who don’t know who you are.

Attract - Get cold leads to engage with your brand and stick around so you have the opportunity to turn them into buyers.

Nurture - The most common type of marketing: How you show up to your existing audience every week (or a minimum monthly).

Invite - Turn it from marketing to making sales with a clear call to actionh

Delight - How you wow your customers and turn them into raving fans and lifelong referral partners.

Today we are going to start at the very beginning.

Where do you START someone in your marketing funnel?

And what is a true marketing funnel?

A marketing funnel is a fancy way for saying how do you move a cold lead to a paying customer?

There has to be a specific type of path that helps your lead take baby steps forward or they’ll run to the hills every time.

Episode 34: My Top Secret Method of How to Get Dreamy Clients For Anything 

Are you just starting out in your business? Or perhaps if you're finding this or know somebody who's stuck in the corporate world and is desperate to do something on their own, but has no idea how to get started - especially in this time of COVID.

When things are bananas, you might have kids coming home all the time or going back to school, how do you get your work done and do something you really love?

This week's guest is my friend Sharika Kellogg, owner of the 25/8 Mom. She goes through and talks about how to create a virtual business using the skills that you have right now in this moment without having to do more. That's legit, that makes actual money that you can do on your own from anywhere in the world.

About Sharika:

Sharika, The 25/8 MOM is a single mom of 3 little boys and a foster mother of a little girl. She has been working in the online space for over 5 years.  Sharika has an amazing super power that she can show you what your virtual profession will be based on your daily tasks and past experiences. That is her jam!  

Sharika's passion is helping people figure out how to create virtual professions so that they are owning their time, their financial future and basically their lives!

Connect with Sharika: Facebook | LinkedIn| Instagram    Other Links:

OWN It Blueprint: https://www.25-8mom.com/OWNITEVERYDAY

FREE Facebook group, The 25/8 MOMs: https://www.facebook.com/groups/the258moms

Free Data Dump Worksheet to assist you prioritizing tasks: https://258mom.kartra.com/page/datadumplist 

 

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.