This year is going to be different. We hope.   As January gets off to, unfortunately, a rocky start already, there’s still something in the air about a fresh start (at least on things in your personal life, business and relationship).   If you’ve been a listener of the podcast since the beginning you know we’ve introduced two goal-setting frameworks before in episodes 30, 32, 33, 78, 79 and 111. I absolutely love those frameworks and highly recommend them for different ways to think about your year and accomplishing everything you want in your business.   Today, though, I want to do a different approach.   Whereas goal setting for me is so often tactical — I think 2020 has shown us that tactics go out the window in crisis and cut to the root of who we are and what we really want to do and accomplish and hold dear.   So how do you merge your values and personal life with business life into a planning session?   Here are the questions I want you to consider:  

• What did you love about your business in 2020?
• What did you hate?
• What did you learn?
• What changed?
• What matters most?

When you answer these questions, it clearly starts to fill in the gaps of what you need to DO to build the business you want.   I’m calling it the non-negotiable year. It’s part boundaries and part dreams. And this is how you do it for yourself. About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.