Niching is the #1 way I know to set a solid foundation to establish your brand. It is all about positioning yourself as the authority and standing out from the crowd around you.

Susan Friedmann, the author of "Riches in Niches", an international best selling book shares amazing wisdom here in this episode. Susan talks about the fears that keep people from finding their profitable niche.

Get the show notes for 069 Susan Friedmann | Riches in Niches-Don't Let your Fears Stop You

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @nichepreneur #RichesinNiches #Profitable #Episode069 #Podcasts

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