Copy is what makes or breaks landing pages.

How do you make a landing page that drives conversions? According to our guest expert, it's all about writing the right words to the right people at the right time.

In case you haven't, meet Pete Boyle - founder of Have-a-Word and a conversion copywriter who've made millions of dollars for client businesses.

Pete shares growth tips with freelancers and business owners determined to produce the kind of content that makes their ideal customers read on (and, eventually, convert).

On top of that, Pete helps businesses put things to practice by deconstructing how brands use words to drive incredible growth.

Naturally, we have a lot to discuss. Check out our critique workshop on conversion copywriting for B2B Tech!