Growth Gossips

This podcast is about B2B SEO. In the first part, we will go through the process of how to build a Global B2B SEO program. As a case study, we will use Signify (previously known as Philips Lighting).

In the second part of the webinar, we will review your B2B SEO programs and give you live feedback on your projects.

Romeo, Founder and CRO at MAN Digital, will host Lukasz in a discussion about SEO, Content Marketing and Account Based Programs, and how they fit together to generate more revenue for your business.

Lukasz is a seasoned senior manager with 15 years of experience in B2C and B2B areas with an entrepreneurship agile mindset. He worked at Procter & Gamble, HSBC Bank, Prudential. Currently, at Signify (previously known as Philips Lighting) is responsible for Digital Strategy, SEO, and Paid Media.

His biggest professional passion is helping teams build scalable data-driven processes for a wide range of digital marketing areas to turn them into successful initiatives.

According to Forrester, 92% of B2B purchases start with an online search. Despite all of that, not many B2B companies and marketeers are giving enough attention to SEO.

We will deep dive into:

The marketing evangelist and brand ambassador of LiveChat joined us to teach us not only how LiveChat grew into one of the most successful startups in Poland  but also how he helped software houses as Divante and Tooploox grow to where they are today. Marcos has a massive experience that needs to be squeezed of know-hows!

Marcos is a veteran Marketing and Brand expert with over 20 years of experience in many industries. Skilled in Customer engagement, Marketing Management, Brand Building, Content Strategy, and Sales.

He is also a Marketing Mentor in the CEE region and LATAM.

Seamus is changing the way businesses buy from businesses. Formerly at Hubspot Enterprise now at Drift he knows the in's and outs of how businesses buy tech services and products.

George did B2B Sales and Marketing at element14, G2A and Codewise. In this webinar, he will explain How UXPin used Drift to double overnight the number of meeting booked for Sales

Find out how to remove friction in the B2B buying process. Details below.

Greg is supporting business owners with advice and mentorship with a focus on leadership and strategic business transformation. Greg is the go-to person for coaching and mentoring sessions, problem-solving workshops.

Find out how to develop your leadership skills in a competitive tech world

Matt is the product guy focused on UX, branding and business models. Previously, he ran a software house and a digital agency. Now he is helping small and medium companies to grow.

Find out how to make the switch from a Software House to a SaaS company.

With 20+ years of experience in tech management and marketing, building growth teams and consulting, Loredana's vision and skills led her into running a multimillion-dollar company in the US.

Greg has 20+ years of experience in staffing and recruiting, mostly for the IT market. Being a visionary, he embraces marketing and tech, under the AI umbrella, to grow marketing teams inside Apeak Solutions.

Find out how to expand your business internationally. Expert Insights from the US market included.

Data-driven growth marketer with +560 A/B/n tests run (35% success rate) and +$5.2m media spend (positive ROI) across Facebook, Google, LinkedIn, Twitter, Taboola, Reddit, Apple Ads, Snapchat, and Tinder.

For the time being, the B2B bread-and-butter of conferences and in-person events is pretty much on hold. Because of this, smart and adaptable companies have started leaning more on targeting specific companies with online marketing and sales programs.

At MAN Digital, we've been successfully putting together both marketing and sales programs and we've learned that just inbound or just outbound is not enough. We need a holistic and aligned approach to the B2B buying process for software development. We do this with ABM ( Account-Based Marketing)

You’ll review the step-by-step ABM approach we’ve followed at MAN Digital to deliver delightful experiences that convert happy participants into even happier customers.

There’s a lot of moving parts and a lot of debates if ABM is the right strategy.  That’s why in this podcast Romeo Man, Growth Marketing Strategist, will break it all down for you into digestible nuggets you can implement yourself.

Joining him in the conversation will be Tom Bonneau, who will lend his expertise on lead nurturing, content delivery, and post-webinar strategy.

To challenge us and share insights we've invited Radek Zaleski from Netguru. He is ex-Head of Growth and currently Partner. Netguru's growth is impressive and I am sure we have a lot to learn on how they used ABM and at what stage does ABM make sense for a tech business.

We hope you're able to take part with us!

Olga Barańska is supporting mid-market companies with digital transformation processes.

Find out how to personalize customer acquisition and conversion for your software house.

Reputation is fragile, and it must be taken care of every single day.  The way you run your business and the people you hire will affect it.  So, it's time to find out how to build a stronger reputation so that you can drive better job candidates.

Anca Pintilie has had a cool ride so far, from Oracle and Revolut to WFS Europe.

Creative director by calling, marketing strategist, employer branding guru...Anca has been actively growing cultures that empower teams to be bold and level up their game.

Her skills range from service design, UX & UI, creative leadership, design, employer branding, brand strategy, events & communication, integrated campaigns architecture, and more!