Growth Gossips

Growth Gossips

By Romeo ManBusinessMarketing
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Growth Gossips episodes

  • 07 - Conversion Copywriting in B2B Tech - with Pete Boyle

    Copy is what makes or breaks landing pages.

    How do you make a landing page that drives conversions? According to our guest expert, it's all about writing the right words to the right people at the right time.

    In case you haven't, meet Pete Boyle - founder of Have-a-Word and a conversion copywriter who've made millions of dollars for client businesses.

    Pete shares growth tips with freelancers and business owners determined to produce the kind of content that makes their ideal customers read on (and, eventually, convert).

    On top of that, Pete helps businesses put things to practice by deconstructing how brands use words to drive incredible growth.

    Naturally, we have a lot to discuss. Check out our critique workshop on conversion copywriting for B2B Tech!

    Agenda & Topics  🎓
    • Best practices of conversion copywriting
    • Elements of a landing page copy that sells
    • DOs and DON'Ts of a value proposition
    • Critique of submitted landing pages
    • Q&A
    • 1 hr 5 min
    • 06 - Ask Us Anything B2B Marketing Webinar for Tehcnology Businesses

      Ask Us Anything B2B Marketing Podcast presented by MAN Digital for tech businesses. A special 🎄Christmas edition.


      At MAN Digital, we've been successfully putting together both marketing and sales programs, and we've learned that just inbound or just outbound is not enough. We need a holistic and aligned approach to the B2B buying process for tech businesses.

      There are a lot of moving parts and a lot of debates on B2B Marketing.


      In this podcast, Tom, Przemek, Romeo, and Yulia are bringing on the table for a 1 hour FIRE 🔥 talk on B2B Marketing with some holiday vibe. With 🍪 🍷and hopefully some 🎁. 

      We hope you're able to take part with us!

      Agenda & Topics  🎓
      • Key trends in B2B Marketing
      • Outbound vs. Inbound
      • Content marketing for Tech Businesses
      • Getting to know your audience
      • Tech stack for reaching out to buyers
      • Making it big as a small Tech company
      • Biggest learnings of 2020
      • 59 min
      • 05 - 15 Account-Based Plays to Transform Your Go-To-Market Strategy
        Hands-on exclusive ABM plays online workshop presented by MAN Digital.

        Do you want to know how to get the most out of your account-based marketing program?


        In this podcast, we'll show you some of our favorite ABM plays. We've found that these are foundational for any successful ABM strategy. You can test and customize them to fit your business needs and then rinse and repeat as needed.

        The key is in the "plays" - they are where the art and science come together. They are a cornerstone for success in an account-based marketing program. And with just a little time investment, you can have a plan that will work for your company too!
        We call this rinse-and-repeat process "plays" because they are at the heart of what makes us so successful at Account Based Marketing (ABM).

        There’s a lot of moving parts and a lot of debates if ABM is the right strategy.  That’s why in this webinar Romeo Man, Growth Marketing Strategist, will break it all down for you into digestible nuggets you can implement yourself.

        Joining him in the conversation will be Przemek Orlikowski, who will lend his on running the ABM plays with the client delivery team here at MAN Digital.

        We hope you're able to take part with us!

        What you'll learn 🎓
        • What is ABM & What are Plays?
        • Role of Plays in ABM
        • 8 Account Based Selling Plays
        • 9 Account Based Marketing Plays
        • Questions and Answers
        • 1 hr 6 min
        • 04 - How to Create a Brand Positioning for B2B? with Survicate
          Hands-on exclusive Brand Positioning online workshop presented by MAN Digital and Survicate

          This webinar is about how to make a good brand before you start with B2B marketing and sales programs.

          The webinar will take place on 30 of September at 12:30 CET and we will have B2B practitioners from Survicate and MAN Digital. We hope this webinar helps you get better results from your account-based efforts!

          Survicate, the little company with a big idea, was on an ambitious mission. The company wanted to do positioning without any external agency for insights or strategy. They had seen many of their competitors hire agencies and felt they could do it themselves. This would save money but also give them more control over what they were saying about their product.

          They started by getting together as a team to brainstorm how to position their product in 2020-2021 without an outside agency. In this webinar, Survicate will talk about how they did this, why it is important, and if you should do something similar with your company.

          What you'll learn 🎓
          • Why Positioning before ABM?
          • How to do Positioning?
          • Practical Examples of how Survicate did Positioning
          • BONUS: A list of books and resources to learn more about Positioning.
          • Questions and Answers

          • On-Demand video: https://learn.man.digital/brand-positioning
            1 hr 17 min
          • 03 - Hands-on Tech Stack for Account-Based Programs Using HubSpot
            Hands-on Tech Stack for Account-Based Programs Using HubSpot

            Sep 15 at 12:30 CET

            Speakers

            Przemysław Orlikowski

            ABM Architect & Strategist.

            CEO at MAN Digital

            Patryk Kalinowski

            Head of Growth at Survicate

            Ex-Marketing Automation Lead at Netguru

            Aleks Bozhinov

            Enterprise Sales Manager Hubspot | ex-Google

            Hands-on exclusive Tech Stack for Account-Based Programs online workshop presented by MAN Digital

            In this webinar, you will learn about the tech stacks for account-based programs using Hubspot.

            This talk will be on 15th of September at 12:30 CET with Patryk Kalinowski and Przemek Orlikowski.

            Patryk Kalinowski is an ex-Marketing Automation Lead at Netguru and now Head Of  Growth for Survicate. With over 7 years in marketing automation, he knows a thing or two about how HubSpot works best for technology companies. In his time at Hubspot, he worked with developer tools like APIs and HubSpot, as well as Zapier.

            His expertise has helped him build up an impressive resume: which includes work with Google Ads, Facebook Ads, LinkedIn Ads, and Google Analytics. Patryk also has extensive experience with Tag Manager and Search Console.

            Przemek Orlikowski is leading the client delivery team at MAN Digital, he is the main architect behind HubSpot frameworks and choosing the right tech setup to be aligned with the business goals of MAN Digital's clients.

            Patryk and Przemek are the perfect matches when you want to get a hands-on workshop on HubSpot

            What you'll learn 🎓
            • Tech stack maturity plan
            • Essentials for tech stack in B2B
            • How to embed ABM into the current tech setup
            • Questions and Answers
            • 1 hr 11 min
            • 02 - B2B Sales vs Business to Enterprise Sales. What Makes the Difference?

              Business to Enterprise is a huge and frankly mysterious topic 🔮

              Most of us want to score deals with big Enterprise-level clients, but how to make it happen as a small or mid-sized tech business?

              We're here to demystify B2E and offer practical tips on selling to Enterprise companies like IKEA, Samsung, and New Balance 💼

              Join us for a live webinar with Kubilay Sengun, Managing Director at Insider EU & UK, to talk about B2B vs B2E.

              We hope to see you there!

              Agenda & Topics  🎓
              • About Kubilay & Insider
              • Selling in B2B vs B2E
              • A typical B2B sales cycle vs B2E
              • B2B vs B2E Proposals
              • Competencies needed for a B2E sale
              • Team & resources needed for a B2E vs B2B sale
              • Speakers

                Romeo Man

                Growth Marketing Strategist and Founder @MAN Digital

                Kubilay Sengun

                Managing Director, Insider EU & UK


                Full webinar here.

                51 min
              • 01 - How to Stand Out Among 100 Million Other Tech Companies! A talk about service positioning

                Why should I be there? For Tech Companies that struggle to position themselves in a crowded market.

                Join us on March 4th, 2020 at 2 PM to our webinar ran by:

                Jeroen Corthout - Co-founder & CEO of Salesflare

                With a personal background in a marketing agency and in software development, Jeroen turned into a growth strategist and product mastermind.

                He co-founded the most popular CRM on Product Hunt and AppSumo - Salesflare. He managed to position Salesflare among 600+ other competitors.
                He started his own podcast, Founder Coffee, where he interviews founders across the globe.

                Romeo Man - Managing Partner at MAN.Digital

                Sales by heart in a marketing body, Romeo runs MAN Digital to help tech companies generate more b2b conversations.

                This is not a pre-recorded webinar. Join Jeroen and Romeo for a live webinar with the QA session.

                During This Live Webinar, You Will Learn About:

                1. Customer interviews: How to interview your customers to figure out why and how they choose you?


                2. Jobs to be Done: How to figure out how to help your prospects get their "jobs" done?

                3. Positioning: How to make customers prefer you over others solving this problem?

                4. Sales: How to get prospects to know, like and trust you?

                1 hr 14 min

              About Growth Gossips

              From the publisher's feed

              We're interviewing heads of growth marketing experts from tech businesses to reverse engineer how they grew. You'll master advanced growth tactics.