Have you ever heard about humor consultancies? Now you have and now you can learn more about what a humor consultant does as Paddy Gilmore sits down with Andris Rubins and dives deep into brand relationships with fun. The conversation covers the nuanced shades of comedy and how brands can find their fit, use it to their advantage and get the most out of it. Moreover, Paddy shares practical and systematic ways a brand can find their shade of funny and put that into brand guidelines.

Clickable stuff mentioned in the episode:

Studio Gilmore weekly newsletter: https://brandsandhumour.substack.com/

Volvo Trucks – A Love Story: https://www.youtube.com/watch?v=ufye-txv1AY

Dumb Ways to Die: https://www.youtube.com/watch?v=IJNR2EpS0jw