What happens when you let strangers leave you voicemails - and then turn them into electronic music?

In this episode of Baltic Brand Talks, Andris Rubīns sits down with Might Delete Later (Anna Madara Pērkone) - the Latvian-born female artist, producer, and singer now based in the Netherlands - whose project has grown from a handwritten post-it in Amsterdam into thousands of voicemails from 33+ countries, festival shows, and even CGI billboards in London and Riga.

Every voicemail tells a story. Some are funny, some are painful, some are whispered in the middle of the night-out. Might Delete Later takes those stories and turns them into beats that thousands can dance to.

She opens up about her homecoming performance at Summer Sound in Liepāja, where locals’ messages became part of the set, and reflects on the journey from her ANNNA era and Supernova debut, to becoming the first Latvian artist to perform at Tomorrowland.

We dive into the most resonating, unexpected, emotional, and mysterious voicemails, her bold use of branding (yellow visuals, the iconic beep, and “one new message”), the challenges of standing out in today’s crowded music scene, and her take on AI, social media, and the future of content.

Might Delete Later isn’t just a music project - she’s a cultural phenomenon, turning anonymous voices into global anthems.

And in this episode, she even plays back exclusive voicemails that have inspired her most. Don’t miss the chance to hear the voices behind the beats - maybe even your own.

We couldn’t miss this one.Polaroid’s latest campaign is making waves - emotional, bold, and deeply human. Everyone’s talking about it, and we’re proud to be one of the first podcasts to speak with someone behind it - Dovile Banyte, Senior Manager of Global Brand Strategy at Polaroid.In this episode, we go deep into Polaroid’s evolving brand story and the thinking behind the campaign that proves one thing: people don’t just buy cameras - they buy emotion, nostalgia, and real-world moments.We discuss: – The emotional shift behind Polaroid’s latest campaign – Why people still choose instant photography in a digital world – Nostalgia, authenticity, and the cultural rebellion against screen fatigue – Dovile’s global journey in branding, from agency life to shaping strategy at Polaroid – Her favourite brands, sources of inspiration, and ultimate moonshot goal

Learn more about the campaign here:

• https://press.polaroid.com/251772-polaroid-s-new-campaign-pushes-back-against-the-reign-of-screens-and-ai-and-celebrates-analog/

One thing we love is a good brand collaboration. It opens up new creative possibilities, adds emotional depth, and helps both brands reach new audiences. It’s also a strong way to stay culturally relevant. But it’s incredibly easy to get wrong.

In this episode, we talk to Una Umule from SEB Latvia and Patriks Kirkils from Bourzma about what it takes to build long-term, meaningful brand partnerships. More than once in this episode, we compare brand collabs to love stories.

Find out how a bank and a sustainable fashion community teamed up to educate their audiences about financial literacy, small business challenges, and conscious clothing design.

For the 20th episode of Baltic Brand Talks, Aigars had a conversation with the one and only Ketrisa Petkeviča - marketing manager of leading intimacy store in Latvia SexyStyle. This episode is packed with topics you wouldn’t expect:

1. Stereotypes and taboos about intimacy stores

2. Sexual education in Latvia

3. Sex coming back to pop culture, but the tone has shifted

4. How to promote a brand you can’t advertise traditionally

5. SexyStyle brand purpose

6. How rage can inspire you

And much more.

It’s been a week since Cannes Lions, and we still can’t stop talking about it, so we did what anyone would do. We recorded a new podcast episode. Watch Andris, Rihards, and Aigars share their key takeaways, favourite entries, and what it all might mean for the creative industry.

Check the case study for award-winning entries we mentioned:

Check the case study for award-winning entries we mentioned:
Vaseline, Verified: https://youtu.be/ApwxlBruV90
Rimas Music, Tracking Bad Bunny: https://www.youtube.com/watch?v=-3Aq3u6EJZ4
Apple, Shot on Iphone: https://www.youtube.com/watch?v=S74jad3ZmUY
LVMH, The partnership that changed everything: https://www.youtube.com/watch?v=vpsibWyRnKw
Heetch, Choose Uber: https://www.youtube.com/watch?v=RNiUlzEwA04
KitKat, Phone break: https://www.famouscampaigns.com/2025/06/kitkat-wins-big-by-calling-out-screen-addiction/
Olympic Games Opening Ceremony: https://youtu.be/JEAvn8iEeT8
Lucky Yatra, Indian Railways: https://youtu.be/IYJlZRbvMEw
IKEA, Hidden Tags: https://www.adsoftheworld.com/campaigns/ikea-hidden-tags
AXA, Three Words: https://youtu.be/CnYdiodXClI?t
Nordea, Parental Mortgage Leave: https://nordddb.com/case/parental-leave/
Penny, Price Packs: https://youtu.be/C2kzHoGOGvE
L'Oréal Paris, The Final Copy of Ilon Specht: https://www.youtube.com/watch?v=-4o8bCc6-GM
Dove, Real Beauty: https://www.youtube.com/watch?v=PbEys0m7uZw
Chicago Hearing Society, Caption With Intention: https://www.youtube.com/watch?v=F48khKZhKHM
e.l.f. Beauty, So Many Dicks: https://www.youtube.com/watch?v=XD1tUcsIYkA

In this episode of Baltic Brand Talks, host Lelde Dālmane sits down with Krišjānis Eihmanis from Modern Nomad—the brand that’s making hammocks cooler than ever (yes, even cooler than that one time you fell out of one at a beach party). We dive into the hammock lifestyle, the challenges of growing an outdoor brand, and how storytelling is the real MVP when it comes to connecting with an audience. Krišjānis shares insight about their collaboration with Dior - how it started and how it's going.
Tune in for a conversation that’s equal parts business, branding, and just the right amount of “why didn’t I think of that?” moments.

Welcome to another Baltic Brand Talks episode! Join your host, Lelde Dālmane, strategist at Wit Consulting, for an insightful and lively conversation with Magnús Magnússon, a Partner at Peel Agency and one of the creative minds behind the unforgettable “Promote Iceland” campaigns.
In this episode, we dive into:
 Magnus’s journey to becoming a partner at Peel.
 The essence of creativity and how it transcends advertising.
 The delicate art of humor in campaigns and how to make it resonate across diverse audiences.
 Behind-the-scenes insights into the bold and innovative “Visit Iceland” campaigns, including promoting a travel destination during restrictions, blending digital with physical, and helping clients embrace brave decisions.
 The secret sauce for making campaigns go viral and grabbing media attention.From laughter to revelations, this episode is packed with ideas and stories you won’t want to miss.Some stuff mentioned in episode:
/OutHorse_: https://www.visiticeland.com/outhorse-your-email/
Looks Like You Need Iceland, Let It Out: https://lookslikeyouneediceland.com/
Introducing the Icelandverse: https://www.youtube.com/watch?v=enMwwQy_noI
Mark Zuckerberg visiting Iceland: https://www.instagram.com/zuck/p/CeEr8MLhH6q/?img_index=1
Mission: Iceland: https://www.youtube.com/watch?v=YmOISr3k3y0
Looks Like You Need To Joyscroll: https://www.youtube.com/watch?v=1D1BrZgIKGc "

In this Baltic Brand Talks episode, Andris Rubins is joined by Emma Sullivan, Creative Director at Vinted. Created in Lithuania, Vinted is Europe's largest C2C second-hand fashion marketplace with a clear mission: Make second-hand the first choice worldwide. In the conversation, Emma shares how to strip second-hand of negative associations, how to keep the brand consistent through pragmatism while also showing bravery. She also touches on the obvious challenge of tapping into local markets with a global brand. The conversation covers a wide range of topics related to branding—from generative AI to sustainability, from in-house teams to influencers.

The magical time of the year is here - like presents under a Christmas tree our team unwraps what stood out to them. Lelde, Andris and Rihards share their top picks, overall observations and thoughts on 2025 festive ad campaigns and activities. Fairytales, emotion packed storytelling, understanding the overwhelm of holidays and pure chaos - all of that and more unpacked!Some stuff mentioned in the episode:
KFC, “Kentucky Fried Carols” - https://www.lbbonline.com/news/kfc-canadas-kentucky-fried-carols-vinyl-will-have-you-spinning-this-holiday-season
LMT x Instrumenti - https://www.youtube.com/watch?v=w11hljoKX6U
McDonalds “Ode to Spontaneous Drive-Thru Dinners” - https://youtu.be/LqRWfDbuOYg?si=bLmhaLmunW2rUMwT
Starbucks “Drink In, Breath Out” - https://www.youtube.com/watch?v=CBJKw5tT1Nk&t=20s
Zalando - https://www.youtube.com/watch?v=1wuDipqVnv8
Pepsi Max “Everything else can wait. It’s Xmas after all” - https://www.youtube.com/watch?v=k9kiwcu_aDY&t=51s
Norwegian Postal Service “The Reinfall” - https://www.youtube.com/watch?v=nRFtv9fG_oE
Riga Airport “Miracles are closer than expected!” - https://www.youtube.com/watch?v=GEzL1G4sSI8
Duolingo’s Christmas album - https://www.famouscampaigns.com/2024/11/duolingos-christmas-album-is-taking-no-prisoners-except-maybe-your-parents/
Coca-Cola 2025 “The Holiday Magic is coming” - https://www.youtube.com/watch?v=4RSTupbfGog
Zevia “Break from Artificial” - https://www.youtube.com/watch?v=pX-6wTQdg04
Disney “The Boy & The Octopus” - https://www.youtube.com/watch?v=clgyncrbyDg
Dod Pieci campaign - https://www.facebook.com/share/p/12DSZbCiPXv/
Support Dod Pieci and those in need by donating here: https://dod.pieci.lv/

In this Baltic Brand Talks episode, Mārtiņš Eihmanis, Head of the marketing and communication department at VIRSI-A joins conversation with brand strategist Lelde Dālmane. Virši, as Mārtiņš put it, is an energy company - providing fuel, stores and services, and electricity. The conversation uncovers different choices marketers need to do - weather it’s choosing a brand core message, the next format of brand communication, or a brand ambassador. And much, much more. For anyone even remotely related to brand image this will be a valuable listen.

Some stuff mentioned in the episode: