In this episode of Baltic Brand Talks, host Andris Rubīns is joined by Giedrė Vilkė, Board Member at LiMA - Lietuvos marketingo asociacija.

A true marketing wolf with over 15 years of experience in tech, digital, e-commerce, and brand building, Giedrė shares her journey and insights from the Lithuanian marketing scene.

They cover:

• Giedrė’s background and what led her to LiMA
• How LiMA operates, its major events, and the growth into a 1,200+ strong marketing community
• Lithuanian brands and campaigns she is most proud of
• The current mood and challenges in Lithuania’s advertising industry
• What it takes to be recognized as CMO of the Year 2023 and European Marketer of the Year 2024
• Key marketing trends and the role of AI in transforming the industry
• Why the Baltics should be more united in advertising and creative exports
• Lithuania’s country marketing today and the role of its fast-growing tech sector
• The importance of brands tapping into culture and connecting with what matters to people

Plus, we end with three big questions every guest answers:

• Which brands do you admire and why?

• Where do you find inspiration – books, podcasts, or travel?

• What’s your moonshot goal and vision of ultimate success?
  

Tune in for a masterclass in marketing leadership, creativity, and Baltic brand culture.