In this Baltic Brand Talks episode, the CEO of Magic, Andris Rubins, dives deep into conversation with Sara Hannson, Brand Strategist & Partner at KIOSK and ex-Global Social Media Manager at Oatly. The conversation follows Sara’s career - 10 years at Oatly where she shares how to translate data and human insight into advertising, how to keep the brand consistent without being expected and the power of transparency and surprise. What’s more, it taps into the importance of the team - in-house creative team, involved CEO and more. This deep dive also explores the transition from Oatly to KIOSK and all the joys and challenges that come along.

Some stuff mentioned in the episode:
Oatly Super Bowl ad: https://www.youtube.com/watch?v=5q9KrSffIrs
Oatly marketing activities and loads of billboards: https://www.oatly.com/en-gb/things-we-do

In this Baltic Brand Talks episode, the CEO of Magic, Andris Rubins, dives deep into conversation with Liisa Ennuste, Creative Director at Bolt. They cover the latest Bolt activities, approaches and challenges. Building a distinctive brand that provides several services across multiple countries is one of the toughest challenges any creative could have. Liisa shares how she and Bolt’s team tackle it.

Activities mentioned in the episode:
Kids imagine future cities - https://bolt.eu/en/blog/bolt-little-big-think-tank/
Living Vroom - https://bolt.eu/en/blog/living-vroom/
Bolt scooter hero - https://www.instagram.com/p/C6Y-nmUCrPX/

We have a very tasty and pink deep dive. We uncover what happened behind the scenes of one of the greatest rap battles of the century. That’s right - the one between Riga and Vilnius. in the conversation we’re joined by Vasara Visockaite, Go Vilnius Digital Marketing Manager and Madara Oga, Senior Project Manager in Marketing division at Riga Investment and Tourism agency. Pink runs in both their veins and the conversation is as refreshing as the first sip of the cold pink soup in the summer.What’s more, we untangle what it means to work with a city as a brand, how each Baltic country can benefit from working together and the power of humor.

Things we mentioned in the conversation:
The meme that started it all: https://www.instagram.com/p/C7EdGZ5Nr33/
Response from Riga: https://www.instagram.com/p/C7n3a0yIZy2/
Comeback from Vilnius: https://www.instagram.com/p/C7rrSPftM0d/
Love Train: https://www.instagram.com/reel/C3UmDr6o1l_/

Tune in for the first episode featuring an interview with ANDY PEARSON, VP of Creative at Liquid Death – one of the fastest-growing non-alcoholic beverage brands in the world with a hell of a story to tell.

ANDY PEARSON is pioneering a radical approach in crafting a brand that challenges boundaries and revolutionizes the traditional water market.

In this episode, ANDRIS and ANDY delve into the disruptive journey of Liquid Death. How did humor and authenticity propel the brand’s success over big-budget competitors? What’s their perception of competitors and copycats? Liquid Death's story reveals invaluable lessons in brand building for us all.

Hit play and get ready to soak up some fresh branding knowledge from the man and the legend himself.

Welcome to Baltic Brand Talks! An irregularly regular podcast about all things creative and trending. Created and hosted by MAGIC & Wit Consulting as a part of the Baltic Brands eco-system.

In this intro get a sneak listen of what to expect in the upcoming episodes, and what current trends Lelde, Rihards and Andris have up their sleeves.

Trends covered in this episode:

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