Baltic Brand Talks

#13 US Elections, Halloween, Pets & Logos. What's Trending

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We are all always on the lookout for what's hot and what's not. In this Baltic Brand Talks podcast episode, we return to the "What's trending" segment, where our core team—CEO of Magic Andris Rubins, Strategy director Rihards Ginters, and Head of Strategy Lelde Dālmane—dive into ... .... what's trending. We touch on current topics like US elections and Halloween as well as wider trends like the booming pet market and brands going from "make the logo bigger" to "guess the logo".

Links to some stuff mentioned in the episode:

  • Behind the Curtain: The big media era is over:https://www.axios.com/2024/10/28/election-news-media-trump-harris
  • Tesco loses logo in new outdoor campaign: https://www.thedrum.com/news/2024/10/21/ad-the-day-tesco-loses-logo-new-outdoor-campaign
  • Mark Ritson on Zeigarnik effect: https://www.marketingweek.com/ritson-zeigarnik-effect-ads-more/
  • Coca-Cola "Recycle me": https://www.ogilvy.com/work/recycle-me
  • McDonald's "Follow the arches": https://www.media-marketing.com/en/news/mcdonalds-creates-new-traffic-signs-restaurants-using-crops-logo/
  • British Airways "A British Original": https://www.dandad.org/awards/professional/2024/238696/windows/
  • Crocs for dogs: https://eu.usatoday.com/story/money/2024/10/23/crocs-for-dogs-sold-out/75790136007/
  • Bird Buddy: https://www.amazon.com/Bird-Feeder-Resolution-Beautiful-Experience/dp/B0C8TJTBMR
  • IKEA pet collection: https://www.ikea.com/global/en/newsroom/retail/utsadd-collection-240321/
  • BARK Air: https://air.bark.co/
  • Target "The Cuddle Collab": https://www.supermarketnews.com/center-store/target-launches-cuddle-collab-for-pets-and-pet-owners
  • Dolce & Gabbana dog perfume: https://www.dolcegabbana.com/en-ro/beauty/dog-perfume-fefe/
  • Halloween’s MVP is a 12-foot-tall (3,5m) skeleton:https://www.bloomberg.com/news/articles/2024-10-23/home-depot-12-foot-skeleton-line-adds-dog-for-halloween-2024
  • Toyota "Monster": https://www.youtube.com/watch?v=_Va1axzdBbM&list=TLGGFUj1Uzfas2IyOTEwMjAyNA&t=1s
    • Bolt scary pumpkins: https://www.linkedin.com/posts/bolt-eu_spooky-season-is-here-but-what-makes-it-activity-7256637963327946752-RM0F?utm_source=share&utm_medium=member_deskto
    • Burger King Estonia: https://www.instagram.com/p/DBqcuI1qpXj/?hl=en
      • ...more
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