Join the newest episode with Aleksandra Kostyukovich, Head of marketing and communications at Volkswagen Baltics, and Andris Rubins. In this discussion, Aleksandra shares her experience working at Volkswagen, how consumers are adapting to electric vehicles, and the incentives made for the adoption process in the Baltic society. Both Andris and Aleksandra discuss the myths and misconceptions we have about electric cars and electric charging. The marketing legacy of VW creates immediate emotions. They discuss other topics such as AI, Gen Z habits, and the perception of buying cars and touch on the upcoming Baltic Brand Forum & Awards happening September 20th!

The campaigns mentioned in the talk:

Never Say Never:

https://www.youtube.com/watch?v=81N8Rawo1v4

Tiguan 2024 launch: https://www.volkswagen.lv/lv/chose-your-volkswagen/models/new-tiguan.html

Porsche “The all electric Macan”: https://www.youtube.com/watch?v=ccqn7r9WUHI 

NIKE “Winning isn’t for everyone”: https://www.youtube.com/watch?v=pwLergHG81c 

You can still grab your tickets to Baltic Brand Forum: https://balticbrands.eu/