This week on Office Hours, Mike from NAIL's new PR agency give us his take on Northface's attempt to "collaborate" with Wikipedia. We then dive right into our regular segments, one being "This Week in Organic" where Rachyl speaks on lazy content, algorithms, and competition on social. We also chit chat about how Instagram advertisers can now promote creators' organic branded content posts as ads--which may be game changing. We suddenly realize, maybe we were all wrong about planning out organic and paid content and discuss how we can do so more affectively. Jess then explains a tweet that involves eCommerce on Instagram which brings on a rant about "eCommerce hustlers" within the industry. During the aftershow, we introduce our new social intern, Alexia and try to get her to spill some dirt! 

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