Lelde Smits is an awarded entrepreneur, finance journalist and is proudly the youngest Director and female director of the Australian Shareholders’ Association. She's unassuming, a Cinderella feminist - the kind of woman that always smiles when the chips are down but empowers you with her lipstick and the show must go on approach. She's got lessons about unlearning the Cinderella story and fighting the hard battles in business to get respect.