Leadership is influence. In this episode, Dr. Matthew Norton and Bruce Hurley discuss: The value of Raving Fan relationships How influence leads to change The Trust Ladder Persuasion vs. Influence Higher level approaches to interaction The rule of reciprocity 4 Powerful words to close conversations Don't forget to stick around for the Mindfluence Revolution Success Challenge the Week Did you enjoy the show? Let us know in the comments section below and share with others who might enjoy as well! We would also be grateful for a rating & review in iTunes - it will help others find this great content!