<p>Andrew is the CEO of Iress, the global software developer for financial services. Matt is their Head of Corporate Marketing. The business rebranded three years ago with a single aim - to become more desirable.</p>

Andrew is the CEO of Iress, the global software developer for financial services. Matt is their Head of Corporate Marketing. The business rebranded three years ago with a single aim - to become more desirable.

07. Why desirability matters with Andrew Walsh & Matt Holland.

A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many.

And to re-establish relevance you need someone with vision and drive to explain why it matters.

These conversations are hosted by Michael Gough. He's a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth.

Get in touch with Michael using the email podcast@whyitmatters.co.uk

Or follow him on Instagram @ _whyitmatters_

Business

Entrepreneurship

Marketing

A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many. And to re-establish relevance you need someone with vision and drive to explain why it matters. These conversations are hosted by Michael Gough. He's a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth. Get in touch with Michael using the email podcast@whyitmatters.co.uk Or follow him on Instagram @ _whyitmatters_

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07. Why desirability matters with Andrew Walsh & Matt Holland.

07. Why desirability matters with Andrew Walsh & Matt Holland.