Why It Matters

Launching a business is exhilarating, but statistics can be daunting. Did you know, nearly 40,000 businesses launched last year? Yet roughly 20% face the harsh reality of failure within their first year. In a world inundated with startups, standing out and establishing credibility is paramount. Enter Dr. Norman Fraser, a seasoned entrepreneur with a knack for successfully navigating the business landscape. Join us as we delve into the concept of legitimation - the process of moving a groundbreaking idea from the fringes to the forefront. If you're a trailblazer in the startup realm, eager to challenge conventions and carve your niche in the market, this conversation is for you.

The American Poet Robert Frost said, “no tears in the writer, no tears in the reader”. Rob Self-Pierson from the Brand Language Studio suggests brands and marketing need to take a more artistic, creative approach to campaigns to make deep, memorable human connections. Listen to my conversation with Rob on why he believes seeing brand language as an art form matters.

Invest for change, not just cash. Danyal Satter, CEO of Big Issue Invest, urges us to rethink what makes a good return. He says it's time to broaden our view and appreciate the real impact all investments have. Listen in to my conversation with Danyal about why redefining returns is vital.

Being remembered is the heart of a good brand. Particularly at the point of purchase. And illustrations can be a good way for a brand to carve out a distinctive and memorable look. Zoe Barker is an established illustrator based in Norfolk. She has an enviable client list that includes the likes of Harrods, Cartier, The Telegraph, Radio Times, Red Bull and Virgin Atlantic, amongst many others.

There are over 1300 food banks across the UK. And the Trussell Trust are convinced they need to be closed. Not because they're no longer required, but because food banks are a symptom of more significant problems.

Makoto Fujimura is a leading contemporary artist, writer, and speaker recognised worldwide as a cultural influencer. He uses Kintsugi, the ancient Japanese craft of repairing broken ceramics with golden lacquer, as a metaphor to reflect on the state of our times.

Nick is a Senior Fellow at Theos, the think tank that enriches the debate about the place of religion in society. It challenges and changes ideas through research, commentary and events. Theos believes that faith, and Christianity in particular, is a force for good in society.