In 2026, every business needs a website — whether you’re brand new, fully booked, product-based, or service-based. In this episode, we break down why your website is still the most important piece of your online presence: from trust and credibility, to SEO and visibility, to making sales without living on Instagram.

1. Why people search online first (and how a blog helps you show up early)
2. How a website cuts down the number of “touch points” it takes for someone to buy
3. Why relying on social media alone is risky
4. How your website builds credibility — especially for high-ticket offers
5. The power of your About page (and why skipping it costs you sales)
6. How your website becomes your 24/7 salesperson (even across time zones)
7. Real examples: nail salons, travel advisors, social media managers, realtors, photographers

1. 02:00 Why every business needs a website in 2026
2. 02:50 SEO + blogging: showing up when people search for their problem
3. 05:00 Touch points: why it takes more time to build trust now
4. 05:45 “Checking you out” before committing (nail salon example)
5. 06:15 Not everyone is on social media (or uses it to search)
6. 08:20 Websites build trust + credibility
7. 10:40 Social media is borrowed space (and risky to rely on alone)
8. 14:15 Controlling the journey + messaging flow
9. 16:20 Social proof: testimonials, portfolios, results
10. 17:45 The About page (and why it’s not optional)
11. 20:15 Your website as a 24/7 salesperson
12. 22:35 Would you contact a business without a website?

1. Joanna’s web design services: joannamoss.com
2. Dianna’s copywriting offers: risecopyco.com

If your website needs a refresh, you can explore Joanna’s design services at joannamoss.com or Dianna’s copywriting offers at risecopyco.com. Mention this episode, and you’ll receive 5% off your booking.

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We’ll be back next Tuesday with a new episode!