If you drank one different Coca-Cola beverage every day, it would take 9 years to try every single beverage that the Coca-Cola Company makes. In this episode, Luigi and Ravi will discuss the history of Coca-Cola’s brand and how they have managed to intertwine their brand identity with the emotions of Christmas. We will also dive into some of the company’s biggest failures, their mental model for advertising, and how they managed to adapt the beverage taste to the local regions. This episode was born after a listener's suggestion. 

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