In this episode, I sit down with Rie of Charmed by Rie, a Southern California permanent jewelry artist and educator who shares what it really looks like to trust yourself, pivot when it feels right, and build a business that actually converts. Rie started her journey as a lash artist before adding permanent jewelry in 2022, quickly realizing the income potential and scalability of the permanent jewelry business model. While running her studio and doing pop-ups, she began getting consistent requests for permanent jewelry training, which led her to launch her own training program and expand into education and selling permanent jewelry swag!

We talk about opening a kiosk in 2024, running studio events like Mother’s Day pop-ups, and using intentional content marketing to grow. Rie shares practical strategies for creating content that converts, including filming behind-the-scenes welding moments, capturing B-roll, and asking clients for permission to record authentic reactions. This episode is a reminder that engagement alone doesn’t build a business. If your content isn’t turning followers into paying permanent jewelry clients, you don’t have a business; you have an Instagram account.

We also dive into ambition, expansion, and what it costs to grow. From launching new locations and adding ready-to-wear jewelry to navigating burnout and learning that not all money is good money, Rie speaks honestly about balancing drive with fulfillment. Her mindset is simple but powerful: fail faster, focus on your own lane, and take opportunities with open arms. If you’re building a permanent jewelry brand, growing your training program, or trying to create content that actually converts, this episode will challenge you to level up.

Instagram: https://www.instagram.com/charmedbyrie/?hl=en

Website: https://charmedbyrie.com/