We’re back with Alyssa from Legal Doer, and in this episode, we’re deep diving into all things permanent jewelry and the law, especially when it comes to minors, trademarks, and copyright concerns in your business. Alyssa breaks down the legal grey areas surrounding welding on minors, including the lack of federal regulations. While there is no federal ban on performing permanent jewelry on minors when a legal guardian is present, it’s crucial to understand how laws around children’s products (especially for those 12 and under) may apply. Alyssa explains how additional testing requirements, often already handled by your wholesale manufacturers, might be necessary depending on the materials used, such as charms, stainless steel, or coatings. Alyssa also shares why waivers are so important! (You can snag Legal Doers waiver created just for permanent jewelers!)

Beyond minors, we chat about trademarking, what it is, how it protects your brand, and why checking for similar or already-taken names early can save you major money and headaches down the road. We even touch on the difference between inspiration and imitation when it comes to copywriting and content creation.

Alyssa reminds us that it’s not a matter of if legal issues will come up, it’s when. So it’s essential to know your risks, go with your gut, and make informed decisions that align with your values and how you want to run your business.

Legal doer website: https://www.legaldoer.com/

Instagram: https://www.instagram.com/legaldoer

Permanent Jewelry waiver: https://www.legaldoer.com/store/p/permanent-jewelry-waiver-media-release-templates?aff=176

In this episode, we chat with Brittany from Chained Melody, who launched her permanent jewelry business in 2022 in Northern Indiana. What began as a hobby rooted in faith and prayer quickly turned into a full-time venture. After realizing she was making more with permanent jewelry than her full-time job, Brittany made the leap and never looked back!

She hit the ground running, signing up for every event possible and opening a brick-and-mortar location almost immediately. Now, she’s expanded into piercings, which she shares have incredible profit margins, and also offers a charm bar, ready-to-wear jewelry, and even Kendra Scott pieces.

With growth came the need to hire help, and Brittany doesn’t hold back on what it really takes to find your perfect employee. She shares her transparent and generous pay structure, $20 per unit plus tips, and talks about why trust and pay go hand-in-hand when building a quality team. We talk about red flags, good vibes, and the importance of having a probation period to make sure new hires are truly the right fit. She’s realistic about the risks, like staff pocketing cash or chain, but says that paying well creates accountability and retention.

We also dive into the power of customer connection and paying attention to the little details, as well as how she’s structured her business as an S Corp for sustainability. From offering free re-weld Friday to educating clients so they know what to expect, Brittany is all about creating a thoughtful, long-lasting brand experience. She also reminds us to ask clients how they found you, if no one’s saying Facebook, that’s your sign to boost your presence there.

She’s also no stranger to grassroots marketing. Brittany shares creative tactics like offering high school girls free bracelets in exchange for tags and posts, or running a Mother’s Day shoot with local micro influencers. Her approach to community-based promotion and word-of-mouth marketing is inspiring.

And she’s not slowing down anytime soon! Brittany is currently expanding her skillset even further with advanced piercing training in England. She’s also gotten her website and Google Business Profile up and running, continuing to build the foundation of a long-term, scalable brand.

Instagram: @chainedmelodyllc
Website: chainedmelodyllc.com

In this episode, I am sitting down with Rocky from Rocky Designs in New York. A trusted supplier and designer in the permanent jewelry industry. Rocky shares his unique journey, starting out in the deli business before making the leap into jewelry design and manufacturing in 2021. Fueled by passion, drive, and a desire for something more, he took a chance on himself and hired a jewelry manager to help bring his vision to life. By January 2022, Rocky was showcasing his pieces at shows, gaining attention for his one-of-a-kind chain designs that set his brand apart.

We dive into all things metal: from understanding what gold fill really is to breaking down the differences between 10K, 12K, 14K, 18K, and 24K gold. Rocky explains how his gold fill is made, often with U.S.-sourced wire that’s sent to Italy for production, and highlights how alloy content affects color and quality. We talk about the base metals used in the U.S. vs. Italy, and even touch on why enamel shouldn't chip if it's made right. Rocky’s bringing in over 70 new mixed metal styles and a brand-new concept chain that’s never been seen in the permanent jewelry space! Who’s excited!

More than just a supplier, Rocky is passionate about building relationships. He loves working directly with permanent jewelers interested in designing their own pieces! He also offers personalized feedback, guidance, and even photo updates of trending chains. With a strong presence at major events like the Tucson Gem Show, JCK, and shows in Miami, NY, and Chicago, Rocky is deeply connected to the jewelry scene, even if he’s not big online.

Text him directly at 917-683-8926 to start a conversation, view his latest designs, or brainstorm something totally custom. If you can dream it, Rocky can design it!

Sarah is back! Former founder of Linked Permanent Jewelry, she’s officially launched her next big venture, VAULT, a modern virtual assistant service designed with creators and small business owners in mind. And trust us, this is only the beginning for her.

In this episode, Sarah opens up about the surprising journey from exiting Linked to stepping into something entirely new. After announcing the sale of her business at PJX, the response from the community sparked a fire in her. While selling wasn't on her radar, especially as someone who plans everything meticulously, she followed her gut, and it led her exactly where she was meant to be.

We dive into what it really meant to separate from a brand she built. It wasn’t easy, especially when trying to force two sets of core values to coexist. But in the end, the decision brought peace and clarity. And although she’s moved on, Sarah still supports her Linked students whenever they need her.

Now, with VAULT, she’s offering more than your typical marketing agency. This isn’t about sitting behind a screen all day or pushing ads for random clicks. Sarah created VAULT to fill the real gaps, like engaging with your audience, creating content that connects, and helping businesses grow organically and locally.

VAULT offers a customized roadmap and support system, no matter your stage of business. From social media posting to vendor event booking, every client receives personal attention, with monthly check-ins, thank-you messages for new followers, and even add-on packages tailored to your dreams and goals.

If you’ve ever felt overwhelmed or unsure about what support you need, this episode is for you! 

Website

Instagram

409-292-7152 text or call

In today’s episode, I’m chatting with my friend Nikki, a fellow permanent jewelry artist who has turned her passion into a full-time business! We first met when she wanted to learn wire wrapping, and as it turns out, we were practically neighbors! Fast forward, and Nikki’s been in the permanent jewelry game for over a year now.

She got her start the way many of us do, by attending a permanent jewelry party her friend hosted. Instantly hooked, she threw her own party, got her hands on a welder, and jumped in. With entrepreneurial roots, Nikki dove in headfirst, made all the classic newbie mistakes, and came out stronger on the other side.

She started small, having appointments in her basement and even offering discounts for practice. What began with emailing and walking into pop-up spots turned into something much bigger: leaving her 9–5 and opening a beautiful studio space in August of last year to give her clients a true luxury experience.

Nikki and I also talk about dealing with impostor syndrome (shoutout to our PJX panel!), and how important it is to have people around you who get it. For Nikki, success came from connection, real conversations with customers, showing up consistently, and always treating people like gold.

Today, she’s expanding again, launching a wholesale high-quality earring line born out of her love for earrings and her passion for quality. She’s been working with a manufacturing partner to bring her vision to life, and we are here for it!

If you're looking for inspo to go from in-home appointments + pop-ups to running your own thriving studio, and how Google reviews can help! Nikki’s story is a must-listen.

Links:

Wholesale: Kaunis jewelry https://www.instagram.com/kaunisjewelry/

Adornable pj

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In this episode, we’re sitting down with Ashleigh, a permanent jewelry and boutique owner who took her love for business and turned it into a powerful SEO journey. After attending her first PJX and taking an SEO course, Ashleigh realized just how valuable search engine optimization could be, not just for her own brand, but for other permanent jewelers, too. She began working with Goldie Links as her first client and has since grown her expertise into a full-blown SEO agency & has come out with a course designed specifically for our industry!

Her course, SEO Made Simple for Permanent Jewelry Owners, is all about ditching the overwhelm and making SEO something you can actually understand and apply. As someone who lives and breathes this business herself, Ashleigh knows exactly what permanent jewelers need, and she’s packed her course full of real, doable strategies.

We chat about what’s most important when it comes to SEO, where to start, and how to optimize your Google Business Profile and social media pages to get found online. We also dive into how to make your website SEO friendly without getting stuck in the tech weeds.

Ashleigh’s bite-sized course is perfect for busy entrepreneurs who want to grow their visibility without the stress. SEO isn’t a short game; it’s a long-term investment in your business. But with consistency and the right guidance, it can be simple

Links:

Website - stan.store/SlaterSEO

Instagram - https://www.instagram.com/slater.seo/

Today we are chatting with Melissa from Arc & Alloy in New Jersey & so much has happened since our strategy call! After almost two years in business, Melissa is proof that following your gut can change everything. With a career in dental work, she decided to add on permanent jewelry after discovering it with her bestie! She happened to stumble into a shop also offering permanent jewelry training and hasn’t looked back since! 

In this episode, we talk about how she's grown her biz through community collabs, word of mouth, and just showing up, especially with other women-owned businesses. Melissa shares her tips for getting into events (even when the hosts are hesitant), how she educates her customers, and even how to recycles chains. Smart, right?

We also chat about the messy middle, when you hit that 2-year mark and start asking, “What’sGoldiegirl143! next?” From booking a strategy call to dreaming big about add-ons and new offerings, Melissa’s ready to evolve her biz and keep it moving forward. She’s also heading to PJX (you going?!) for inspo, networking, and to meet her tribe. Because let’s be real, you need those biz besties who get it. lean on your resources. 

This one’s full of honest business talk, encouragement, and a reminder that your growth might be one bold leap away.  What's possible when you lean in?  If you're at a crossroads in your biz, this is definitely an episode you want to tune into! Let’s do it!

Website

instagram 

Are you going to PJX?! Or maybe you’re still on the fence? Either way, this episode is your sign to tune in! I’m sitting down with Amie, the events coordinator from Sunstone, to spill all the tea about PJX 2025, the Permanent Jewelry Expo happening in sunny San Antonio, TX, May 15th-18th. With an impressive background in events and just two months into her role at Sunstone, Amie has already hit the ground running!

We’re talking vendors you can meet in person, show only discounts, tons of hands-on opportunities, and courses that go way beyond welding! Mindset, business growth, trending add-ons for your biz, tips on how to use ChatGPT, and so much more. And did I mention the welcome reception, with cocktails and a DJ? You can also expect experience zones with content labs, tattoos, headshots, and alllll the fun extras that make this more than just another trade show.

Plus, networking galore! And let’s be real, nothing beats testing out new tools and supplies in person. Oh, and did someone say new product reveal from Sunstone? You might just catch a hint if you listen close…

Want even more? VIP ticket holders get exclusive marketplace access, one-on-one networking, lunch, and more! With 30+ classes daily, midday breaks to recharge, and after-hours excursions like river cruises and ghost tours, PJX 2025 is the place to be if you’re in the permanent jewelry world. Tickets are available all the way up to the day before, so grab yours and start planning your ultimate expo experience!

Links:

Sunstone Instagram: https://www.instagram.com/sunstonepj/?hl=en

Permeant jewelry expo Instagram: https://www.instagram.com/permanentjewelryexpo/?hl=en -

Vendor code for goalie links: GOLDIE Code for $100 off

In today's episode, I’m chatting with Taylor from Forever Chains! A fellow podcaster and permanent jewelry queen from Portland jumped all in back in early 2022. After spotting permanent jewelry on Instagram and realizing no one in her area was doing it, she knew she had to bring the sparkle to her city.

Taylor started out in a friend’s salon and quickly learned all the dos and don’ts the hard way (yes, she ordered all the wrong stuff, haven’t we all?). Fast-forward to today, and she’s thriving in her own Portland storefront!

We dive into how she’s keeping things fresh in her business, from launching a charm bar (which is booming, by the way!) and earlobe piercings to simplifying her pricing—because, let’s be real, a confused customer doesn’t buy!

And the big leap? Taylor left her full-time dental assistant job in January 2024 and tripled her sales after going full-time with her permanent jewelry biz! We get into what that transition looked like, how she pays her team, and how she’s been laser-focused this year on knowing her numbers and leveling up.

Oh, and she started her own podcast, too (you’ll want to subscribe)! We talk trends from events like The Magic Show in Vegas, why charm bars are definitely here to stay, and how she handles competition popping up in her area. Her approach? Stay in your lane, build your vibe, and the right people will find you.

We also chat about training, constantly evolving, and how investing in the right tools and education sets the stage for growth. Tune in for all of the inspiration on all things growth

Links:

Instagram

Forever Chain Chat Podcast  

Get ready to fall in love with your numbers- yes, really! In this episode, we’re joined by the brilliant Kayla Caldwell of KC Virtual Bookkeeping, a certified Profit First Professional who's here to completely flip how you think about money in your business. Whether you're just starting out or scaling like a boss, Kayla drops game-changing advice to help you build a business that fits your life, not the other way around.

We dive into why knowing your numbers is so important, how to stop justifying unnecessary expenses, and why the best day to start is TODAY. From managing nap time hustle windows to growing a team, this system grows with you! 

You’ll hear us chat about:
Gamifying your money to make saving actually fun, the core laws of Profit First and how to implement them, and what bank accounts to open (spoiler: approx. 7 to start!)
Allocating money in alignment with your goals, pricing like you already have a brick & mortar (even if it’s just a dream right now!), and so much more!

Kayla shares powerful mindset shifts around money, the idea of loss aversion, and how saving just $5 a week can be the start of something big! This convo is packed with tangible steps and real talk. & if you’re in the Goldie Links Society, you’re in for a treat because Kayla is joining us for an exclusive live call to go even deeper!

If you haven’t read Profit First yet, consider this your sign!

So hit play, take notes, and most importantly, remember: You deserve this. Let’s build businesses that serve our lives, not steal from them.

Links:

Instagram

Website

Goldie Links Society