History was made in the United States Presidential Campaign when the Trump campaign outperformed the Clinton campaign in winning the electoral college to ultimately upset the favorite.

Pundits are awash with perspective and special insight into what happened.

Why not offer a perspective that I have not heard yet?

The Mission Statement is an overlooked, undervalued tool in the bag of any small business owner and/or leader. In the Presidential Election, one side had a clear statement of purpose while the other side was a bit more fragmented.

Listen in to hear the reality of why we should Make The Mission Statement Great Again!