Welcome back, wonderful listeners, to another captivating episode of The Scrumptious Woman! I'm thrilled to have you join us as we delve into the intricacies of media outreach and visibility. In today's episode, we're joined by Bianca Barratt, who shares invaluable insights and tips on navigating the media landscape.

Summary:

In this episode, we had the pleasure of chatting with Bianca Barratt, who shared her expertise on media outreach and building genuine relationships with journalists. Bianca emphasised the importance of providing value without resorting to typical sales tactics, highlighting the significance of authenticity and expertise in media interactions.

Key Takeaways:

1. Authenticity Wins: Instead of approaching media outreach as a sales pitch, focus on sharing genuine value and expertise.
2. Build Relationships: Take the time to build authentic relationships with journalists by showing interest in their work and providing value.
3. Be Available: Make yourself available to journalists by engaging with them on social media and offering your expertise when needed.
4. Strategic Approach: Media outreach doesn't have to be all or nothing; it can be integrated into your business strategy in a manageable way.
5. Various Opportunities: Media outreach encompasses a wide range of opportunities, including podcasts, speaking engagements, and written articles.

Bianca Barratt Resource Links: 

• Website: https://www.biancabarratt.com/ & https://bio.site/itsthescoop
• Instagram: https://www.instagram.com/its.the.scoop/ & https://www.instagram.com/bianca_barratt/
• X: https://twitter.com/bianca_barratt
• Linkedin: https://www.linkedin.com/in/bianca-barratt-7ba25750/

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