What is up PartnerUp!? 

Many people don’t realize how far ahead of its Intuit competitor Xero was in winning the ecosystem battle and becoming a necessary layer across the finance and accounting world.

Bryan Williams joins us to talk about their unique strategy, how they managed to win big, and what the pros and pitfalls are of going platform-first. It’s the way to dominate a category, but it’s not something you can do easily, lightly, or in every situation. We also discuss Bryan’s next career chapter bringing these insights to the world!

Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to the podcast on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.

Share the episode with your commentary on LinkedIn or Twitter and we’ll be sure to showcase your commentary!  We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 

You can check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com and subscribe now to the world’s number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/